And then as we started to study the data, particularly data that was just reinforced by Christine Porath from Georgetown and Harvard, that negativity is a multiple of four to seven times more powerful than positivity.

So think about that.

If I say something out loud, it's 10x.

If it's negative, it's four to seven times more powerful.

So when I say negative things out loud, it's 40 to 70 times more likely that that will happen or cause a result that won't be good for me than if I just didn't say anything.

So as we were going into our second year at Alabama, we made a bet.

What if we could just get our players to not say stupid things out loud?

What if we could just do that?

Not teach any element of positive thinking, but eliminate conversations about the heat, complaining about coaches, complaining about circumstances, complaining about situations, verbalizing negativity.

But we weren't going to lie to them and say, hey, be positive.

We just taught them the data.

And then what we did was some of the things that you noticed in the book, the stories in and around negativity are incredible.

Tell us, Bill Buckner was one that took my breath away.

So Billy Buckner, who just passed away recently, was an incredible eight time gold glove, a great baseball player for the Boston Red Sox.

He made a mistake in sports that would be one of the biggest sport bloopers in history.

And in 1986, he let the game winning run score on a ground ball through his legs that ultimately would give the Mets the World Series.

Now, I was just watching an ESPN E60 Jeremy Schaap story.

And I saw an interview that was done in 1990 that resurfaced in 1995, where Buckner was interviewed 12 days before the World Series.

And he said, you know, the dreams are to win, you know, to win the World Series.

And the nightmare would be for me to let the game winning run score on a ground ball through my legs.

You know, and then ultimately that's exactly what would happen.

Now, by saying that out loud, what did he do?

He didn't make it happen, but he increased the probability.

And this is what I want people to understand.

Your internal thoughts are all over the place.

I want to push on that.

Do you think that he makes it more likely because it's going to subtly influence his behavior or because you're talking to some magical deity that then says, well, you said it.

And so I'm going to make it happen.

I think that what he did is a subconscious plant.

By verbalizing it and knowing that it's 10 times more powerful, he's planting it in the subconscious.

He's not he doesn't want it to happen, but it becomes something that's ultimately on his mind.

And he gave it more power by verbalizing it.

The nightmares are that you're going to let the winning run score on a ground ball through your legs.

So, you know, those those things happen, you know.

Oh, oh.