Asshesaidatthebrand's launch, RareBeautyisespeciallypopularwithGen Z consumerswhovaluediversityandauthenticityfromtheirmakeupbrands.
Herviralsoft-pinchliquidblushhasbecome a cultfavorite, andherbusinesssavvyhaspropelledhertothetopwith a whopping $1.1 billionofherwealthcomingfromRareBeautyalone.
By 2022, thebrandexpandedgloballyintotheUKandIreland, andin 2023, itlaunched a bodycarelinetobuildonitsmissionofself-care.
She's alsosecuredsignificantbranddeals, including $30 millionfromPumaand $10 millionfromCoach.
Butherroadtoricheswasanythingbutsmooth.
In a 2012 interviewwithElle, Gomezrecalledonherhumblebeginnings, saying, quote, Raisedbyherteenagemother, MandyTeefey, whojuggledthreejobstoprovideforher, Selenalearnedresiliencefrom a youngage.
Selenawasbornin 1992 in a toughneighborhoodinGrandPrairie, Texas, andwasnamedaftertheTejanostarSelenaQuintanilla-Perez.