Welcome to what I'm turning into a what I spend in a day in New York City.

You might know the popular version of what I spend in a week in New York City, but it's just 24 hours today.

And I'm filming this because I have some fun bopping around and some errands and all that good stuff to do in New York City today.

And I have a feeling it's going to add up a wee bit.

It's an overcast, lovely day in New York.

I gotta address it.

I don't know if you guys will give a hoot at all, but I couldn't find my regular sunglasses, the ones I wear every single day.

For those who don't know, these are the ones I wear every single day.

Couldn't find them this morning, but it's an overcast day and that's actually when you need sunglasses the most, you know?

Hello, squirrel.

Wow, so agile.

That's when you need them the most because the sky is white, not blue, and so more reflective.

Meteorology expert Taylor reporting for duty.

But anyways, I had to leave my house with these kind of catty ones that I have.

They're fun, but I feel like I'm cosplaying Mean Girl, you know what I mean?

Always a fun corner, that one.

Gritty, street art, East Village, cool.

Alright, I will shut up now and let you guys look around, but I should show you this townhouse in East Village is the one that Led Zeppelin used on the cover of that one album, you know?

There it is right there.

Fun fact.

Alright.

I would love to try one of these, because you guys are known for the cloud thing, right?

Thank you.

Oh my god, smells good.

Okay, this is their cloud cappuccino.

I think it's just like a ton of sweet cream, cold foam on top.

You know what this reminds me of is from the Simpsons movie when Flanders makes that insanely intricate coffee or hot chocolate drink.

That is literally what this looks like.

I just need a little flamethrower to toast the top.

Anyway, cute dog.

Looks like mine.

Alright, moment of truth real quick before we chat.

I have never had this before.

I mean, okay, I'm not gonna lie, there's a little tongue mark already.

I mean, yeah, can't not be good.

But let's eat a coffee.

Delicious.

I should've got a straw, what an idiot I am.

Should I use my finger?

Is that gross?

Alright, we're past the crazy stuff.

It's good.

I mean, at the end of the day, they're charging $8.50 because you can call it like a cloud latte and put sweet cold foam on there.

It was delightful, don't get me wrong, but I just wanted to try it.

Okay, so this is Elizabeth Street Garden.

I brought you guys here before in my What I Spend in a Week actually.

And I remember saying it's like cemetery vibes, which I stand by that, it is.

But like good cemetery vibes.

People sitting in different pockets, hanging out, having lunch, reading.

I see a lot of people just come here to read, which I've done many times and we're gonna do today too.

But this is a really beautiful area.

We're in Nolita, which means north of Little Italy, part of Manhattan.

I've checked on StreetEasy, but I wanna see what these apartments that kinda look down over the garden are like on the inside.

Okay, gonna go join the populace in the more crowded area over there, read my book in a second.

But first, wanted to tell you guys something.

I'm reading this, which is called Show Your Work by Austin Kleon.

I haven't finished it yet, but I know what this book is about.

And I just had a couple reflections around it.

It's about basically putting your work out there or sharing some part of yourself or your creativity, et cetera, in some small way every single day and to be practicing it.

Because odds are others, some people will resonate with it, but it has to be findable.

So anyways, I had a moment yesterday where that principle of this book really resonated with me.

It was a small thing, but my life now, it really obviously revolves around YouTube and that's what I geek out on.

And so all of the little features that come out on YouTube Studio or the analytics that I'm constantly analyzing on my videos, that's my passion.

That's what interests me and is also just applicable to my life in a way that, I mean, I'm constantly comparing these things, but it's what I know.

And the way that consulting was not that for me because it was much more theoretical.

It wasn't the work I was doing for clients.

It wasn't for my own business.

And so I always say without having my own skin in the game or without having a horse in the race, so to speak, I just couldn't bring myself to care nearly as much as I care about my own business, obviously.

Anyways, point being, I put on my Instagram story yesterday, me rambling a little bit about something that I found really interesting.

I'll give you the TLDR.

Basically, YouTube recently rolled out the feature for creators to be able to A-B test their thumbnails, which means you can upload up to three different thumbnails and YouTube will then track which one performs the best and automatically set it to the one that performs best.

And I thought it was interesting that the metric that YouTube tracks to determine which one is best is not click-through rate.

Click-through rate is the percentage of people that click on a thumbnail when it's presented to them.

The metric that they track according to the back end in the YouTube studio is watch time, so how many minutes of your video did that person watch, which to me is a little bit counterintuitive.

Anyway, so I went on my story and just talked about this and said that I can understand why YouTube would do it the way they do it, but I personally as a creator would like to see the difference in click-through rate.

And when I have these thoughts, I typically don't share them because I think they're too niche or I don't know, like who cares, except for other creators, right?

However, I am like, you know what?

Screw it.

I'm going to put it on my story, see what people think.

The amount of replies I got on that ostensibly very, very niche thought I was having or opinion about this thing got so many replies and from such a wide variety of people too.

None other than the expert himself, MKBHD, literally responded to it because he had the same thought and so he dug into it and said that what YouTube does is actually, it's kind of a combination of the two, the click-through rate and the watch time.

Basically, the way he put it is if a video gets, let's just keep numbers simple, 100 hours of watch time, but 75 of those hours come from the group of people that clicked on this thumbnail versus that one, that's how YouTube determines it.

So it's kind of a combination between click-through rate and average view duration.

Again, like getting into the nitty gritty, but just the fact that I got so many replies on that, let alone like from experts in the field, I just thought that was really, really cool.

And so again, without having finished this, I already feel inspired to be putting out random thoughts into the world every day or like even in this video, I'm already rambling because I'm sure it will resonate with someone.

All right, now I'm going to go join the masses.

Oh, I should have said part of my effort to start sharing more like random thoughts and et cetera, I am starting a newsletter.

So it's going to be part of my email list, which if you want to join, the link is in the description.

A couple hours of pooter time, which included scripting on my next video after this one.

Little hint, it involves my apartment.

So I'm excited to release that one.

And I think you guys are really going to like it.

Caught up on some emails with a few brands that I have deals with over the next couple of months.

And of course, texted some friends.

I'm always multitasking.

Here's live footage of me receiving a really funny one.

Huge perk of my job, being able to do it from pretty much wherever.

I just sent out the invite to my birthday party, which I'm having soon.

And yeah, for reference, every single event that I host, I call it a moistening.

That's just my brand now.

But anyway, it's my 27th birthday soon.

My actual birthday is September 4th, but I'm having the party another time when more people are in town.

But I'm really proud of this theme.

It wasn't my idea.

I'm not going to lie.

It was one of my friend's ideas.

Well, I came up with this part because, you know, Taylor Swift obviously had her eras tour.

But this Taylor, this one, my spin on the eras tour is life eras.

So to come dressed as one of your life eras, whether it was when you were an intern, a high schooler, or I added this little bit, future MILF DILF, you know, keep it spicy.

And I put this as my picture.

I think that's what I'm going to do is the life era of Taylor, first day of freshman year in college, all pen gear, wearing a freaking lanyard.

We'll see.

I laugh every time I walk by here.

This place called Rin Tin Tin, it's like a popular drinks and like bite spot in Soho, Nolita area.

And like everyone, me, all my friends, everyone I know calls it Rin Tin Tin.

But then I have a friend who insists on calling it Hon Ton Ton.

It really tickles me.

I don't know why.

Anyway, we're actually keeping the wallet in the pocket more than I expected today, but let's go change that, shall we?

So guys, I can only go to so many New York spots to show you when I am just craving the fast, casual jewel of the Mediterranean.

Thank you.

Thank you.

Tried and true.

Also, she packed me so full.

I'm ready to put that load on that thing.

Okay, hello guys.

We're here at Aritzia.

Music is blasting, but we're here for a reason.

Don't worry, this is not a shopping vlog, but...

I got so quiet.

I actually need new tops.

I literally just wear black t-shirts all the time and it's like, come on, up your game a little bit, Taylor.

These aren't really shirts.

I got some shirts.

Either way, if I walk out of here with greater than or equal to one item, it's going to be expensive.

So, what I spent for the day.

Nice color scheme, Taylor.

Look, green.

Guys, what a success.

I'm going to get a couple of these things.

Probably this green t-shirt.

Sue me.

And God, do I do it?

Do I do it?

I don't know.

And no, I'm not going to a funeral.

Alright, with that purchase, which we will talk about in a minute, I got a free token to use the cafe upstairs.

Worth it?

Can I have your name?

Taylor.

I'll go right out.

Thank you.

Thank you.

How much do you have to spend to get one of those?

Oh, man.

That hurt a little bit.

At the same time, I'm like, you know what?

I do that once a year.

Not that I've ever spent that much in a single shopping trip.

But I went in there with an idea of what I wanted.

I don't do it very often.

I'm going to keep those pieces forever.

I don't know who I'm trying to justify it to besides myself.

And now I can donate quite a bit of stuff to my closet, too.

So, honestly, I got to say, great place for staples and just really classy looking, kind of timeless pieces.

But that hurt a little bit.

I'm not going to lie.

Anyway, I'm going to walk home for free and then do something that's good for my health, I think.

Oh, my God.

I found another one.

If you didn't know, I have a deep, deep love for Cavalier King Charles Daniels.

I grew up with two amazing ones.

I have two other amazing ones now who I get to see soon because I'm flying home to L.A. in a couple days.

They're just the best dogs.

They really are.

By the way, your newsletter that you mentioned earlier.

Yeah, what about it?

Are you hosting that through Kajabi?

Yeah, I am.

Do you know about Kajabi?

Honestly, yeah.

At this point, I do.

I'll tag team this one with you.

Thanks.

Yeah, I've been working with Kajabi for a long time.

It's honestly the most organic brand deal I could do because I use it literally every single day.

Nice.

Yeah, they're the leading all-in-one platform to help creators and entrepreneurs build successful businesses online, right?

Exactly.

Creators can host a podcast, a newsletter, create a course, one-on-one coaching, or a membership model.

Tons of things.

Amazing.

Yeah, I'm actually building a lot of those things for myself slowly but surely over time as I ease into the kind of full-time creator entrepreneur thing.

Ah, is that so?

Same here, actually.

Yeah, it's really exciting.

For sure.

Also, incredible that Kajabi doesn't take a cut of your revenue.

Pretty awesome, isn't it?