I thinkoneofthemostimportantfindingsinthelastfewyearsinneuroscienceisthatthemoleculedopamineisassociatedwithreward.
It's moreaboutmotivationandcraving.
When I saythecommoncurrencyisdopamine, what I meanisthemoleculedopamine, whensecretedinthebrain, makesuspursuethings, buildthings, createthings, makesuswantnewthingsthatwedon't currentlyalreadyhave.
Andthennowthatthey'relike a gazillionTEDTalks, I rememberspending a winterinmyofficewhen I was a juniorprofessor, cleaningmyofficefinallyandbingingTEDTalksinthebackground, thinkingthisis a gooduseofmytime.
Prettysoon, theyallsuckedtome.
I waslike, thisisn't good.
SowhatyouneedtodoisstopwatchingTEDTalksfor a while, wait, andthentheybecomeinterestingagain.
Andnowunderstandingwhatweknowaboutdopamine, thatmeansthatnotonlydidyoufeelasifyoulostbecauseitwasn't asmuch a celebrationasyouthoughtitwouldbe, butitalsomeansthatyou'restartingfrom a lowerplace, meaningyouarelessmotivated.
Anytimeyouhave a bunchofdopamineandyou'reinpursuit, pursuit, pursuit.
Afteryouachieve a win, nowthiscouldbe a businesswin, a relationship, a winofanykind, butinevitablythere's goingtobe a tippingbackofthescaleonthepainside.
Andthatpainsideisalwaysgoingtogo a littlebithigherthanthedopamineside.
Sothisiswhatyouwouldfeelifyoupursued a goallikebuilding a bigcompany.
Butthenifyouletitstartratchetingupagain, thenwhatyourealizeisyourcapacitytotapintodopamineas a motivator, notjustseekingdopaminerewards.
Thatisinfinite.
And I cansaywithgreatcertaintythatthisishowyouwereabletobuild a bigcompanyandsellit, howyou'vebeenabletobuild a successfulpodcastandsellit, howyouconstantlyseekingbecauseseekingisthereward.
And I thinkformostpeople, wethinkoftherewardasthefinishline.