Name: 美國《鯊魚坦克》：凱文被擠出 "簡單好罐 "交易 (Shark Tank US | Kevin Gets Pushed Out Of Simply Good Jars Deal)
Uploaded: 2024-10-24T14:13:56.000Z
Duration: 11 min 15 s

Bursting the tank is an easier way to eat healthier meals.

讓油箱 "爆滿 "是一種更簡單的健康飲食方式。

My name is Jared Cannon from the great city of Philly, and I'm seeking $500,000 for 7% equity in my company.

我叫賈裡德-坎農，來自偉大的費城，我想用 50 萬美元購買我公司 7% 的股份。

Sharks, if you couldn't tell, I'm a chef.

鯊魚，如果你看不出來，我是個廚師。

I've prepared some of the most exquisite meals you can even imagine.

我已經準備了一些你能想象到的最精緻的飯菜。

But my favorite to prepare is, you're never going to guess, a salad.

但我最喜歡做的還是沙拉，你肯定猜不到。

I make a mean smoked salmon salad with pearled couscous, fennel, radish, feta, and aji amarillo vinaigrette that will knock your socks off.

我用珍珠粗麥粉、茴香、蘿蔔、羊奶芝士和阿吉-阿馬裡洛醋汁做的薰三文魚沙拉會讓你大吃一驚。

What if I told you you could have a five-star meal served to you right in a jar?

如果我告訴你，你可以在罐子裡享用一頓五星級大餐，你會怎麼想？

At Simply Good Jars, we are revolutionizing the packaged salad to create simply delicious, simply beautiful meals bursting with every bite.

在 Simply Good Jars，我們正在徹底改變包裝沙拉，創造出簡單美味、簡單漂亮的餐點，每一口都令人垂涎欲滴。

So say goodbye to messy, flavorless, and boring greens, and hello to fresh, vibrant, nutritious salads packed into our easy grab-and-go jars.

是以，告別雜亂無章、毫無味道和枯燥乏味的綠色蔬菜，向裝入我們方便隨取隨用的罐子裡的新鮮、充滿活力和營養豐富的沙拉問好吧。

So just shake it up, and the salad will mix itself.

是以，只要搖一搖，沙拉就會自己攪拌均勻。

你可以直接從罐子裡拿出來吃。

And if you need to take a break or make a move, simply cap it, and you're good to go.

如果您需要休息或行動，只需蓋住蓋子就可以了。

And the best part, all our jars are returnable.

最重要的是，我們所有的罐子都可以退貨。

So for every jar that we get back, we not only reuse it to help Mother Earth, but we also donate one meal to feed someone in need.

是以，每拿回一個罐子，我們不僅會重新利用它來幫助地球母親，還會捐出一餐飯來餵養有需要的人。

Sharks, at Simply Good Jars, we believe fresh, healthy food should be easy to grab as a bag of chips.

鯊魚，在 "簡單好罐頭"，我們相信新鮮、健康的食物應該像一袋薯片一樣容易抓取。

So tell me, who wants to shake things up and help us create the new standard for eating on the go?

那麼，告訴我，誰想改變現狀，幫助我們創建外出就餐的新標準？

You know, I really thought seeing it all layered there that it wouldn't, but it does.

你知道嗎，我真的以為看到這層層疊疊的東西不會這樣，但事實確實如此。

Why can't anybody just put together a jar that's shake and bake, and I made it at home, right?

為什麼就不能有人把搖一搖、烤一烤的罐子放在一起，讓我自己在家做呢？

So the whole jarred salad thing is like a Pinterest fad.

是以，罐裝沙拉就像是 Pinterest 上的一種時尚。

It's been around forever, but nobody's ever commercialized it.

它一直存在，但從未有人將其商業化。

Are you selling this where people are putting it into their own coolers?

你們是在人們把它放進自己的冷卻器的地方銷售嗎？

So before COVID, the primary revenue driver for our business was, you know, really supported by this fleet of these smart coolers that we would put into places where there was kind of a captive audience, not a lot of access to food, let alone fresh food.

是以，在 COVID 之前，我們業務的主要收入來源，你知道的，是由這些智能冷櫃組成的車隊提供的支持。

Hotels, airports, convention centers, office buildings, universities.

酒店、機場、會議中心、辦公樓、大學。

So, as you would imagine, all the places that we had distribution, 98% were gone.

是以，正如你所想象的那樣，我們所有的分銷點，98% 都已不復存在。

So we had to figure out how were we going to follow that customer to where they were now, right, which was at home, working, shopping at their local store.

是以，我們必須想出如何跟蹤客戶到他們現在所處的位置，比如在家、工作、在當地商店購物等。

And we were able to very quickly make the pivot to retail.

And the reality was salad bars went bye-bye, right?

而現實是沙拉吧被淘汰了，對嗎？

The industry thinks if they do come back, it's still going to be about two years.

業內人士認為，如果他們真的回來，也要兩年左右的時間。

賈裡德，你是怎麼進入零售業的？

So between Easter and Memorial Day, we went from four locations to 230 doors.

是以，在復活節和陣亡將士紀念日之間，我們的門店從四個增加到 230 個。

We launched Walgreens in Chicago, and then we launched 175 C stores.

我們在芝加哥推出了沃爾格林，然後又推出了 175 家 C 店。

And we partnered with Cloud Kitchens, and we're able to list our products on these meal delivery platforms, where now we get low-friction trial.

我們與 "雲廚房 "合作，在這些送餐平臺上列出我們的產品，現在我們可以獲得低摩擦試用。

That's where you maximize your margin, and that's where you make the most money, right?

這就是利潤最大化的地方，也是你賺錢最多的地方，對嗎？

你能承擔他們收取的 30% 的費用嗎？

Okay, but are you going to actually, as a company, set up a Cloud Kitchen for each major demographic?

好吧，但作為一家公司，你真的打算為每個主要人群建立一個雲廚房嗎？

Yeah, so our contract with Cloud Kitchens is national.

是的，我們和雲廚的合同是全國性的。

是以，罐子今天的售價從 8.99 美元漲到了 10.99 美元。

And what do you sell it to the retailer for?

So on the wholesale model, we're selling it $5 to $6.

是以，在批發模式下，我們的售價為 5 到 6 美元。

所以你們每人能賺到大約 3.5 美元。

All right, why don't we talk about your numbers?

好吧，我們為什麼不談談你的數字呢？

So first of all, excellent, excellent, excellent.

所以，首先，非常好，非常好，非常好。

And then what are you on track to do this year?

So last year we did just shy of about $300,000.

是以，去年我們的收入還差 30 萬美元。

Wait, I want to make sure that I heard the evaluation correctly.

等等，我想確認一下我有沒有聽錯評價。

So we're already, we're $475,000 year-to-date.

所以我們今年到目前為止已經有 47.5 萬美元了。

We're on track to do about $700,000, $750,000 this year.

我們今年的目標是 70 萬至 75 萬美元。

$750,000? And how much will you make on that?

字幕列表影片播放

美國《鯊魚坦克》：凱文被擠出 "簡單好罐 "交易 (Shark Tank US | Kevin Gets Pushed Out Of Simply Good Jars Deal)

critical

grab

scale

revenue