Itana is one of the world's most popular AI models, known for her stylish pink hair.

伊塔娜是世界上最受歡迎的人工智能模特之一，以其時尚的粉色頭髮而聞名。

The BBC's cyber correspondent Joe Tidy reports.

英國廣播公司網絡記者喬-蒂迪（Joe Tidy）報道。

A photo shoot with no model.

沒有模特的照片拍攝

She's not late though, she doesn't exist.

但她沒有遲到，她並不存在。

Itana is an AI model.

Itana 是一種人工智能模型。

Since she was created around a year ago, she's amassed a big following and is making thousands a month for her Barcelona-based agency.

自一年前創建以來，她已經積累了一大批粉絲，併為她在巴塞羅那的經紀公司每月賺取數千美元的收入。

We intend to always try to make it as similar as what an influencer would do.

我們打算始終努力使其與有影響力的人所做的事情相似。

We take a picture with me in the image and we have to replace it with AI, so we have to play a little bit with lights and shadows to make it as real as possible.

我們拍攝一張有我的照片，然後用人工智能取而代之，是以我們必須對光線和陰影進行一些處理，使其儘可能真實。

Maybe Barcelona as a background is going to be more interesting.

也許以巴塞羅那為背景會更有趣。

Touch-ups used to take around a day, but now it's a few hours because of how the AI has improved so much.

以前，修補工作大約需要一天時間，但現在只需要幾個小時，因為人工智能已經有了很大的改進。

Here's the final product.

這是最終成品。

The studio says they can get thousands of pounds a month for sponsored posts and endorsements with Itana.

該工作室表示，通過 Itana，他們每月可以獲得數千英鎊的贊助帖和代言費。

Her virtual life is built for her mostly male fans, a key demographic for these AI models.

她的虛擬生活是為她的大部分男性粉絲打造的，而男性粉絲正是這些人工智能模型的關鍵人群。

Some find the message they're sending to boys and girls troubling.

有些人認為他們向男孩和女孩傳遞的資訊令人不安。

I see huge issues with the rise of AI models and influencers.

我認為人工智能模型和影響者的崛起存在巨大問題。

I think they're setting an unrealistic beauty standard that is close enough to being real that a lot of people who follow them don't realise they're not real, especially teenagers, young teen girls.

我認為她們設定了一個不切實際的美麗標準，這個標準足夠接近真實，以至於很多追隨她們的人並沒有意識到她們並不真實，尤其是青少年，年輕的少女。

Itana is marketed as a fitness-loving woman who lives a healthy lifestyle.

伊塔娜的市場定位是熱愛健身、生活方式健康的女性。

She's even been sponsored by nutrition and sports brands.

她甚至得到過營養品和運動品牌的贊助。

Is there a problem where you're promoting a body image of someone that is, you know, in many ways perfect, and there are some people, some of your followers, that say, I wish I had that body?

你是否存在這樣的問題：你在宣傳一個在很多方面都很完美的人的身體形象，而有些人，你的一些追隨者會說，我希望我也有這樣的身材？

In the beginning we tried to make more curvy models, for example, or more not standardised models, and clients didn't like that.

比如，一開始我們試圖製作更多的曲線模特，或者更多的非標準化模特，但客戶並不喜歡。

But you can see this everywhere in publicity.

但在宣傳中，你隨處可見這種情況。

Comparing her to the rest of the influencers, she looks the same as the rest.

將她與其他有影響力的人物相比，她看起來和其他人沒什麼兩樣。

The agency started creating more models with more diverse looks, including some men too, although apparently marketeers aren't as interested in male AI models.

該公司開始打造更多外形更加多樣化的模特，其中也包括一些男性，不過顯然市場營銷人員對人工智能男模特並不感興趣。

The latest project is for a major car company.

最新的項目是為一家大型汽車公司設計的。

The brief is to design an AI model to be the face for an in-car AI voice assistant, a very 2024 assignment.

任務是設計一個人工智能模型，作為車載人工智能語音助手的形象代言人，這是一項非常 2024 年的任務。

Joe Tidy, BBC News.

喬-蒂迪，英國廣播公司新聞。