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  • When you think of a cult, you probably imagine this, but that could never be you, right?

  • People think that a cult is a group with strange beliefs where everybody all dresses the same and they all live in a commune together.

  • But in fact, cult-like groups take many forms.

  • Whoever you are, there's probably one attractive to someone like you.

  • When I use the term cult, I'm using it to describe a psychological system of control and it can manifest itself anywhere.

  • I know what I went through and it was pretty horrific.

  • Cults have been around for millennia, but they really hit the headlines in the 1960s and 70s as people began to experiment with alternative lifestyles and new religious ideas.

  • Some of these experiments turned dark, most notoriously with over 900 people drinking cyanide in Jonestown in 1978.

  • But cults didn't die off in the 70s.

  • The reality is they're everywhere.

  • There are hundreds and hundreds of cults in the UK.

  • A common misconception is that a cult needs to be religious or spiritual in nature, but in reality, they can pop up anywhere.

  • Nobody joins a cult.

  • They join a group that they think is going to help them understand themselves better or a group that they think is going to help them make a difference in the world.

  • Usually the initial experiences are quite positive and that's part of the reason why people don't really see what they're getting involved in.

  • I joined a church.

  • It was very different from the church I knew growing up.

  • They told me how amazing I was, how treasured I was, and because of that I ignored the warning signs that something was wrong.

  • Over time I got more and more involved and they slowly stepped up the control.

  • I got to the place where I just did not know if what I was seeing and what I was hearing was even real or not anymore.

  • It's taken a lot of work to pin my mind back onto reality again.

  • So what is a cult?

  • When do we call something a cult and when do we not?

  • For me, it's much more helpful to talk about the system of control than it is to talk about cult in terms of, oh, it's a quirky group.

  • It's when the practices become harmful to the mental, physical or financial wellbeing of members that problems begin.

  • What's happening in a cult is coercive control.

  • We usually use the term coercive control for a relationship.

  • A cult is a leader using coercive control in a group.

  • Hallmarks of coercive control include isolating you from friends and family, monitoring your activity and controlling your choices.

  • In cult-like groups, when someone questions anything, they're often met with thought-terminating cliches designed to shut down conversations.

  • Like, everything happens for a reason.

  • Other warning signs might be labelling outsiders as others, ignoring concerns and vilifying whistleblowers.

  • There's lots of conditioning in order to make the person controllable.

  • One common feature that you'll get in coercive control in relationships is love bombing.

  • Over-the-top flattery can be a really powerful tool to buy people's loyalty.

  • Another tactic is gaslighting, a technique used to get people to question their own reality.

  • You know, Mum, you just imagine things.

  • Often, members will have invested huge amounts of time and money, making it both practically and psychologically very hard to leave.

  • And lots of coercive control is about convincing you you're the problem.

  • You're not good enough, you need to try harder, you're not praying enough, you're not giving enough time.

  • And so people don't leave because they think they're the problem.

  • The shame of admitting that you were taken in is also tough to face, but it shouldn't be.

  • The idea that you have to be gullible or weak to join one of these groups is a myth.

  • If you go for a bereavement, if you change jobs, if you move town, the foundations of your life get shaken a bit.

  • That transition period is a moment of vulnerability.

  • So the cults are trying to exploit you while you're in that transition period and say, we've got all the answers, we can help you reach your potential.

  • That means we can all be vulnerable.

  • There probably is a cult for everyone, because what we're talking about here, it's a psychological system of control.

  • It can be anything.

  • As a therapist, I've seen music classes become cult groups, yoga groups, activism.

  • Pretty much any group can become a cult if there is that person who is running it, who is controlling and manipulating.

  • So it's not for me so much about labelling a group as a cult, it's more about, is the system there?

  • If you're worried that someone you know is involved with a group that is manipulating them, it's important to avoid shaming them by labelling them as brainwashed.

  • The best thing to do is to keep in touch, to listen, but also to encourage critical thinking and point out potentially harmful behaviours.

  • Are they feeling pressured to make major life changes?

  • Are they being encouraged to cut off from friends, family, their hobbies or their job?

  • We should be taught about coercive control.

  • The best way to really protect yourself is to learn the psychology.

When you think of a cult, you probably imagine this, but that could never be you, right?

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