LindsayHyamsis a 23-year-oldfromMarlborough, NewJersey.
Hershoppingjourneybeginsonline.
I typicallyliketoshoponlinefirstbecause I liketogettheexperienceoflookingthrough a wholeentirecatalog, a wholeentirewebsite.
MyfavoriteappiscalledBlocker, so I canactuallycollectalltheitemsthat I wantonanappandthengointo a storelikeAritzia, Zara, Apricombie, AmericanEagle, and I cangoinand I canactuallyshopallofmyphotosorallofmycollections.
Soforus, it's a placethatweactuallycancreateexperiencesat.
Afterlivingthroughtwomajoreconomiccrises, theGreatRecessionandthepandemic, Gen Z isbudgetconsciousandprefersdiscountretailerslikeTJMaxxandTarget, dollarstoreslikeDollarGeneralandfastfashionretailerslikeZara.
Buttheycanalsobeheavilyinfluencedbywhattheyseeonline, with 85 percentofrespondentsfromonesurveysayingsocialmediahasanimpactontheirpurchasingdecisions.
Abercrombie & Fitch, a stapleof 90s fashionknownfordimlylitstoresandcontroversialmarketingtactics, hasseen a turnaroundinpartbyleaningintothatonlineexperience.
ThecompanyincludesitsnamesakechainandHollister.
Youknow, thekidsstillliketocometothemall.
Soeventhoughtheymaystarttheirpurchaseonlineorontheirphone, theydocompleteit a lotoftimesinthemall.