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  • In my opinion, the reason Taiwan is not seen as more of a potential regional headquarters is because Taiwan's terrible with marketing itself.

  • China is money-driven and it's a bit mercenary and it's a bit, you know, you're below me and I'm up here and kuai dien.

  • Taiwan just feels really civilized and very comfortable.

  • Do you mind introducing yourself?

  • My name's Alan McIver. I'm from Edinburgh, Scotland.

  • I've been in Taiwan for 15 years now.

  • I have quite a few jobs. I write articles for Commonwealth and I'm a headhunter and I teach at Haida and I am an angel investor, so I invest in startups.

  • Did you ever think that you would be involved in stuff like this in the beginning?

  • I didn't really want to teach English at all. I just wanted to have fun in Asia.

  • I wanted to be a professional rock star.

  • I came to Taiwan, I formed a band here, playing music festivals all over, we're touring and then I realized about 27 that I needed to do something else and I panicked.

  • I had done really well academically as a kid, got straight A's, applied to study law at Cambridge University and then I had taught English for four years and I was like, what have I done with my career?

  • I felt like going from English teacher to corporate job in Taiwan was almost impossible.

  • I don't know if that was correct.

  • Like you could apply for 100 jobs a week and they would all look at your CV and think, oh, taught English for four years, like no.

  • Do you think that's because of certain stereotypes people have of English teachers?

  • Yes, I do. I think that Taiwan is a very conservative culture in the sense that they're not creative outside the box thinkers.

  • So most HR and most companies want someone who's done the exact same job in a different company.

  • And so we moved to Shanghai and after two months, I got a job in a headhunting company.

  • I feel the big difference between China and Taiwan is that in China, they're willing to take a risk.

  • So hiring somebody like me was easier for them because they're like, oh, I see some potential here, let's give it a go.

  • And I started going to sales meetings when they had foreign clients.

  • I would charm the German guy.

  • They would do the expertise thing and then I would charm again and then we'd leave.

  • And they're like, oh my goodness, this YGORN is really useful.

  • God, I want Alan in every meeting because it's so much easier for me to do small talk.

  • And also I can really help with some of the lost in translation stuff.

  • Bit of a, they started to really use me for my full potential.

  • So I started being able to hire for our company, chaperone, foreign counterparts.

  • I was in charge of our events and I would be very much the face of the company in a lot of cases.

  • And it was such a good experience for the company as well that before I left, we'd hired 20 foreigners.

  • So I was the first foreigner.

  • And after that, they're like, this totally works.

  • Let's hire a bunch of them.

  • Some are good, some are bad, whatever.

  • But it's just the same as hiring local colleagues.

  • We can make them do different things.

  • And I meet a lot of foreigners in Taiwan who hate China because China is the political adversary of Taiwan.

  • And having lived there and spent time there, I really like China.

  • I had a great time there.

  • I prefer Taiwan.

  • It's a much nicer place to live.

  • A lot of Taiwanese people have this impression that China is very bad, very authoritarian.

  • But at the same time, 2 million Taiwanese people work there.

  • Yeah.

  • What's up with that?

  • Do you know what?

  • I have opinions about the authoritarian control as well.

  • Because when I was there, China felt lawless.

  • Yeah?

  • So you never see police anywhere.

  • People seem to be doing whatever they want, wherever they want.

  • I saw people spit on the street a lot.

  • I saw a granny pee in front of me in the street.

  • They're always letting their kids pee on the street.

  • This is in Shanghai?

  • Yeah.

  • I mean, I'll give you another example.

  • We went to the zoo in Shanghai.

  • We saw this bear.

  • And everyone crowded around us throwing things at the bear.

  • And there was a monkey enclosure.

  • And this Chinese guy got a bunch of water into his mouth.

  • And I spat it at the monkey.

  • It's like, what's going on?

  • I went to a supermarket once in China.

  • And it was a Tesco, so British supermarket.

  • And then I came outside.

  • And there's a guy who has a carpet.

  • And one of the things he's selling is a chopped off tiger's arm.

  • And I'm not talking about the bones.

  • I'm talking about a full tiger arm.

  • Also, we were watching TV one day.

  • And there was a massive explosion.

  • And a car had just blown up.

  • And I think the main difference between Taiwan and China is it's a bit money-driven.

  • And it's a bit mercenary.

  • And it's a bit, you know, you're below me.

  • And I'm up here in Kuaidian.

  • And if you're in a restaurant in Taiwan, you would slowly try and get the waitresses or the waiters' eyes.

  • Can you give me a menu?

  • If you're in China, you shout at the waitress.

  • Waitress!

  • And these are really nice Chinese people.

  • And they're still shouting at waitresses.

  • So China was really cool.

  • And it was great.

  • And I enjoyed it.

  • But it's just a bit more Wild West.

  • Taiwan just feels really civilized and very comfortable.

  • As an employer, why would I want to hire a foreigner that's a lot more expensive than, like, maybe a Taiwanese person that lived in the States for a long time, speaks a lot of good English?

  • Most jobs do go to those people.

  • They are better candidates.

  • Westernized Taiwanese, they dominate the market.

  • They're the ones getting all the good jobs.

  • The foreigners are very much niche hires.

  • And so they are the price that the companies are willing to pay.

  • Come to Taiwan, you get a gold card.

  • You look for jobs.

  • And you say, well, my salary in San Francisco was 200k.

  • Most companies here are going to say,

  • OK, got it.

  • We're going to offer you 85.

  • Who would take that?

  • I know, mate.

  • I can tell you the people that have a massive pull factor.

  • Things like my girlfriend's Taiwanese.

  • Exactly.

  • Can you explain that to people, though, that living here is way cheaper and you don't need insurance and the rent is a lot less?

  • Yeah, they do.

  • But it still feels like a real stab.

  • What are the other pull factors of working in Taiwan besides I have a Taiwanese girlfriend?

  • Taiwan has almost no crime.

  • Taiwan is beautiful.

  • The food is great.

  • The people are friendly.

  • It's good gender equality there.

  • It's comfortable for gay people.

  • So the pull factors are mostly from that, as opposed to, oh, it's great to work in Taiwan because Taiwan is not a great place to work for a foreign expat if you're comparing it to Shanghai, Tokyo, Bangkok, Vietnam, Singapore.

  • Really, pretty much anywhere else.

  • In terms of pay or just the way you're treated?

  • In terms of job opportunities, salaries, chance for promotion, business attitudes.

  • Then why did you stay?

  • I just really love it here.

  • Also, I've done well here.

  • If you can be one of the exceptions, you know, milk it.

  • Why not?

  • Do the, you know.

  • You get best of both worlds.

  • Exactly.

  • There's a handful of foreigners here who have had really good careers.

  • They came up kind of like you as teachers.

  • Yeah.

  • I mean, these are foreigners who are really integrated.

  • Foreigners who speak really good Chinese, it's a massive advantage.

  • Just makes your local colleagues like you a lot more.

  • I find what happens in Taiwan a lot is that they're really nervous to speak to a foreigner and then they figure out you speak Chinese and then they speak English to you really well.

  • Yeah, exactly.

  • Because in their head, they're like, oh, it's fine.

  • But if you only speak English, it makes them really nervous.

  • The ideal situation is when your colleagues stop seeing you as, you know, woman the Waigoren or woman the Laowai.

  • And they just see you as another colleague.

  • And I've had to earn that respect in every single job I've been in.

  • And it's not easy.

  • Let's say a client emails you in Chinese and it's a new colleague.

  • And they're like, ha ha ha, the foreigner.

  • And they emailed the foreigner in Chinese.

  • And they think, oh, I must be so fish out of water.

  • I can feel this email.

  • I can reply.

  • No problem at all.

  • They can send me a contract in Mandarin.

  • We can have a business meeting in Mandarin.

  • No problem.

  • But they feel like, oh, the foreigner won't be able to do.

  • No, the foreigner can do that, actually.

  • I feel really like Taiwan is my home now.

  • I consider myself Scottish and Taiwanese.

  • These days, and I'm really happy about this,

  • I have a lot of conversations with taxi drivers where they'll say, wow, your Chinese is really good.

  • How long have you been here?

  • Or do you have a Taiwanese wife?

  • Do you have any kids?

  • And then after a while, they start laughing.

  • And they're like, wow, you really are Taiwanese.

  • And these kind of blue-collar taxi drivers are meeting this Uyghur and thinking, wow.

  • Like, he's one of us.

  • Like, he's really one of us.

  • It's nice.

  • I like that.

  • I get seen as a bit of an insider-outsider.

  • I think I know the culture well enough to be seen as an insider.

  • But I still have the foreigner perspective.

  • For example, I can write articles criticizing the business culture here.

  • And people seem to be like, we agree.

  • Whereas I have Taiwanese HR friends who said, I could never write what you write.

  • Yeah, you can get away with it.

  • I could never do it.

  • Have you heard of the term in Chinese, nu xin?

  • It's like the slave mentality.

  • Oh, yeah.

  • Yeah.

  • Do you think that's accurate to Taiwanese workplaces?

  • I think a lot of Taiwanese, they work too hard.

  • They have the boss is God mentality here as well, where they always work overtime.

  • If their boss asks them to do anything, they do it.

  • They don't disagree with things in meetings.

  • They don't speak up.

  • They don't ask for promotions or salary raises or to be moved to a different country.

  • It's very passive.

  • It's like, oh, yes, boss.

  • Yes, boss.

  • Yes, boss.

  • And also, I feel like a lot of Taiwanese, they don't value their own work-life balance.

  • You should have a life outside work.

  • It's important to your happiness.

  • You shouldn't just be, oh, I work and then I show she.

  • That's not a good life.

  • Yeah.

  • Do you feel like that is actually an asset for a foreigner to come here and start a startup?

  • Because they can get access to this giant labor pool of people that are very agreeable.

  • I don't know why more foreign companies don't set up headquarters, Asia headquarters in Taiwan.

  • You have great workforce.

  • All the expats that come here to manage Taiwan, they love it.

  • You know, it's cheap, highly educated, highly skilled.

  • The tax is not that high here.

  • Do you think that has to do with cross-strait relations and the political instability?

  • I hope not.

  • I think that there's probably some truth in there, although it's not something that I hear companies talk about.

  • In my opinion, the reason Taiwan is not seen as more of a potential regional headquarters is because Taiwan's terrible with marketing itself.

  • Taiwan is good at manufacturing.

  • They're bad at marketing.

  • Tell me a successful Taiwanese brand that has successfully gone overseas and HTC, you could argue, in 2012, 2013 was smashing it.

  • Giant, you could argue, yeah.

  • Taiwan is just such a hidden gem.

  • A lot of people around the world, they don't know about Taiwan.

  • They don't know how amazing it is.

  • Taiwan is a great little place and it should be discovered by more Western companies.

In my opinion, the reason Taiwan is not seen as more of a potential regional headquarters is because Taiwan's terrible with marketing itself.

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