Vocabulary

• in under: Located inside and beneath something.
• direct to: To show or tell someone how to get to a place.
• in total: Completely; with everything added together.
• take on: To acquire a new characteristic
• in general: Typically; usually; on the whole.
• equity markets: A place where stocks and shares are bought and sold.
• in private: Not in public; in a place where other people cannot see or hear you
• at a time: Separately; one by one
• due to: Because of; owing to
• set to: To energetically begin to do, e.g. making a fire
• go public: To offer shares of a company to the public on the stock market for the first time.
• stamp of approval: Official endorsement or authorization; a sign that something is considered acceptable or of good quality.
• take over: To gain control of (a company) from someone else
• hard to say: Difficult to know or predict; uncertain.
• for sure: Definitely; certainly; without a doubt.
• one being: An individual existence; a person or creature.
• water down: To add water to a drink or other liquid in order to make it less strong, concentrated, or thick.
• in exchange for: Given or done as an equivalent or substitute for.
• based on: To use something as the foundation or starting point for something else.
• stand out
• have to: Must do
• perspective: Artistic method of creating a sense of distance
• desperate: Being beyond hope; prepared to do anything
• scale: Size, level, or amount when compared
• experience: Thing a person has done or that happened to them
• revenue: Money that is made by or paid to a business
• necessarily: In a way that is needed/required/is unavoidable
• achieve: To succeed in doing good, usually by working hard
• category: Groups of things that are similar in some way
• legacy: Literature, arts etc. from previous generations
• brand: A mark burned on an animal to show who owns it
• awareness: Having knowledge of something
• decade: Period of 10 years
• industry: Hard work; being busy working
• quality: Feature associated with someone or something
• concern: To be about a particular topic
• similar: Nearly the same; alike
• direct: To tell someone in a very clear way to do something
• comfort: To try to make distressed person feel better
• venture: (Business) activity involving calculated risks
• private: Being away from others and quiet
• remarkable: Interesting and unexpected, worthy of notice
• launch: Starting a new project; introducing new product
• raise: To increase a bet above another when playing cards
• challenge: An activity you wish to try that may be hard to do
• retail: Business of selling products to the public
• investment: Something purchased hoping its value will increase
• hefty: Being heavy or large
• dominate: To be taller, bigger, or more physically obvious
• cautious: Careful about avoiding danger, problems
• company: Good feeling from being with someone else
• lot: What happens to a person in life from chance; fate
• leisure: Time when you have no work to do and can relax
• place: To put someone in a particular type of situation
• kind: In a caring and helpful manner
• workout: Energetic exercise
• build: Your physical shape; physique
• public: Owned by the government
• fragment: Part that is broken off of something
• stand: To be a candidate in an election
• rise: To wake up and get out of bed after sleeping
• fill: To make something full
• head: To hit a ball with your head in a game
• competitor: Someone taking part in race, business, etc.
• equity: Condition of people being treated the same
• marketing: To publicize products to get you to buy; advertise
• seed: A person's children; offspring
• unknown: Not being known or famous
• aloe: African succulent plants having rosettes of leaves
• profitability: Degree to which money can be made in business
• incoming: Coming toward a place or position; arriving
• valuation: Price of something, determined by expert
• differentiation: Difference between things different and distinct
• newcomer: Person who arrives, often with a promising future
• bestseller: Book or other product selling in large numbers
• slowdown: Act of slowing down or falling behind