You have to ask a millionaire. What do you mean? I'm a billionaire.

你得問問百萬富翁什麼百萬富翁？我是億萬富翁

You're a billionaire? Yeah.

你是億萬富翁？是啊 Yeah.

Have you ever been broke before? No.

你以前破產過嗎？沒有

No? And what lot of business are you in?

不是嗎？你是做什麼生意的？

Let's see, I don't want to tell you that, but I ain't been broke.

讓我想想，我不想告訴你這些，但我並沒有破產。

Are you a business owner? I was, but I sold my company.

你是企業主嗎？我曾經是，但我把公司賣了。

How much did you sell your company for? $255 million.

你的公司賣了多少錢？2.55 億美元。

You sold a company for over $250 billion? I did.

你以超過 2500 億美元的價格賣掉了一家公司？是的

Actually. Yeah.

是的事實上

How old are you now? I'm 39.

你現在多大了？39歲。

And how old were you when you became a millionaire? 17.

你幾歲成為百萬富翁的？17.

17 years old? That's right. You became a billionaire at 17.

17 歲？沒錯你17歲就成了億萬富翁

Throughout your career, what was the most amount of money that you made in a single year?

在您的職業生涯中，一年中賺得最多的一筆錢是多少？

In sales? Yes.

銷售方面？是的。

Hundreds of millions a year. Did you go to college?

每年數以億計。你上過大學嗎？

I did go to college.

我上過大學。

Elementary was good enough. Elementary was good enough?

小學已經夠好了。小學就足夠好？

Alright, so give me one last lesson about business. It's not time to screw up.

好吧，給我上最後一堂商業課。現在不是搞砸的時候

You guys, we just landed in Beverly Hills in one of the richest cities in the entire world,

夥計們，我們剛剛抵達貝弗利山莊，這裡是世界上最富有的城市之一、

Los Angeles, California.

加利福尼亞州，洛杉磯

And today, I'm going to be going around one of the wealthiest shopping centers out on Rodeo Drive to ask holiday shoppers how they created their wealth, how they grew multi-million dollar, billion dollar net worth, and how you can do the exact same thing and start your path to becoming financially free going into 2025.

今天，我將前往羅迪歐大道上最富有的購物中心之一，詢問假日購物者他們是如何創造財富的，他們是如何增加數百萬美元、數十億美元的淨資產的，以及你如何能做到一模一樣的事情，並在 2025 年開始你的財務自由之路。

So stay tuned from start to finish because this is going to be another banger.

是以，請從頭至尾保持關注，因為這又將是一場精彩的演出。

But with that being said, let's get this video on the way.

話雖如此，還是讓我們開始播放這段視頻吧。

Excuse me, sir. Yeah.

對不起，先生請進

Question for you. Yeah.

問你個問題問吧

How old were you when you became a millionaire?

你是幾歲成為百萬富翁的？

You have to ask a millionaire.

你得問問百萬富翁。

What do you mean? I'm a billionaire.

什麼意思？我是億萬富翁

You're a billionaire? Yeah.

你是億萬富翁？是啊 Yeah.

How old were you when you became a billionaire?

你幾歲成為億萬富翁？

Oh, in my 50s. In your 50s?

哦，在我50多歲的時候50多歲？

Yeah. And what line of business were you in?

是的你是做哪一行的？

The hospitality business.

接待業務。

What were you doing in hospitality?

你在酒店做什麼？

It's a funny story. I was busboy to boardroom.

這是一個有趣的故事。我從打雜的做起

I've done every job. Created Diamond Resorts International.

我做過每一份工作。創建了鑽石國際度假村。

Yeah, so you're a business owner.

是的，所以你是一個企業主。

I was. I was. Hilton owns my company today.

我曾經是我曾經是今天，希爾頓擁有我的公司

Hilton bought your company? Hilton bought my company.

希爾頓收購了你的公司？希爾頓收購了我的公司。

Wow. Eventually, yeah.

哇哦最終，是的

What did the company do? I own hotels.

公司是做什麼的？我擁有酒店。

All over the world. 35 countries.

遍佈全球35 個國家

I go all over the world.

我的足跡遍佈世界各地。

And you're one of the most successful entrepreneurs.

你是最成功的企業家之一。

Can I get one quick minute with you for the channel?

能跟你說幾句話嗎？

Sure. Do you come from a lot of money?

當然，你有很多錢嗎？

No, like I started with negative $20 million.

不，就像我從負 2 千萬美元起步一樣。

Unfortunately, my father went broke.

不幸的是，我父親破產了。

I had to pay it off. So I didn't start from zero.

我必須還清。所以我沒有從零開始。

I started negative $20 million.

我的起點是負 2000 萬美元。

Tried that party trick.

試過那個派對把戲

What did you turn that into?

你把它變成了什麼？

I actually created a company.

實際上，我創建了一家公司。

It was worth $2.2 billion.

價值 22 億美元。

$3.3 billion equity value.

股權價值 33 億美元。

Actually? Actually, enterprise value. Yeah.

實際上？其實是企業價值是啊

Wow. What was your relationship with debt as a business owner?

哇作為企業主，您與債務的關係如何？

I always made sure that I never over-levered myself.

我總是確保自己不會過度槓桿化。

That I always paid my partners back as quick as I can.

我總是儘快把錢還給我的合夥人。

My bank's off as quick as I can.

我的銀行已經儘快關閉了。

Before I took money myself.

在我自己拿錢之前

So I always made sure that people were paid off before I paid myself.

是以，我總是確保在給自己發工資之前，先給別人發工資。

Did you go to college? I did.

你上過大學嗎？上過。

Did college help you become a billionaire?

大學幫助你成為億萬富翁了嗎？

It taught me how to think logically.

它教會了我如何邏輯思考。

Because I went to school to be a surgeon.

因為我上學的目的是當外科醫生。

I never went to business school.

我從沒上過商學院。

But I kind of did.

但我還是有點想。

Because Mike Milken helped me learn business.

因為邁克-米爾肯幫我學會了做生意。

He gave me my business degree.

他給了我商業學位。

And Harry Reid taught me about politics and policy.

哈里-裡德教會了我政治和政策。

You've sold billions of dollars in revenue and in profit throughout your career.

在你的職業生涯中，你已經創造了數十億美元的收入和利潤。

What is a billionaire's secret to sales?

億萬富翁的銷售祕訣是什麼？

Give me some sauce on sales right here.

給我來點銷售醬汁

Listen.

聽著

Is that simple?

很簡單嗎？

Listen.

聽著

Yeah.

是啊

The customer, your friends, your bankers will always tell you the pathway.

客戶、你的朋友、你的銀行家總是會告訴你途徑。

Listen.

聽著

Deliver equally greater value.

提供同樣更大的價值。

But what's your best negotiation advice as a billionaire?

但作為億萬富翁，您有什麼好的談判建議？

Put the pen across the table and the first person who talks loses.

把筆放在桌子對面，誰先開口誰就輸了。

Actually, break that down.

其實，你可以細分一下。

You don't want to speak first in a negotiation is what you're saying.

你的意思是，在談判中你不想先發言。

When the deal is right, it solves itself.

只要交易合適，問題就會迎刃而解。

Just put the pen across the table and shut up.

把筆放在桌子對面，然後閉嘴。

But that comes from listening.

但這來自於傾聽。

What's the lesson about money that banks don't want people to know?

銀行不想讓人們知道的關於金錢的教訓是什麼？

The lesson, always, I never negotiated with my banks.

教訓就是，我從不與銀行談判。

Don't negotiate with your banks.

不要與銀行談判。

Make sure you make your banks a ton of money.

確保你能讓銀行賺大錢。

They'll always be there for you.

他們會一直在你身邊。

What do you mean by that?

你這是什麼意思？

Because banks are in the business of making money for themselves.

因為銀行的業務就是為自己賺錢。

So how can you kind of, I guess, forego that?

那麼，我想，你怎麼能放棄這一點呢？

I never negotiated rate.

我從未就費率進行過談判。

I always made sure my banks made a lot of money with me.

我總是確保我的銀行在我這裡賺了很多錢。

We all made a lot of money together.

我們一起賺了很多錢。

Everyone was always paid back.

每個人都會得到回報。

Everyone.

每個人都是

My investors early.

我的投資人很早就來了。

My bankers early.

我的銀行家很早就來了。

And they all made a lot of money.

他們都賺了很多錢。

So never worry about negotiating rate.

所以，千萬不要擔心費率的談判問題。

If somebody offers you a deal and it makes sense for everyone, let everyone make money.

如果有人給你提供交易，而且對大家都有好處，那就讓大家都賺錢。

Like have you ever been broke before?

比如你以前破產過嗎？

Came damn close to being broke.

差點就破產了

Never.

從來沒有

But it was usually for unintended consequences like 9-11, the financial crisis of 08-09.

但這通常是為了應對9-11、08-09年金融危機等意外後果。

Uncontrollable situations.

無法控制的情況。

What do you mean by 9-11?

你說的 9-11 是什麼意思？

When the planes hit the Twin Towers.

當飛機撞擊雙子塔時

And I was in the hotel business and we had guests at our hotel.

我是做酒店生意的，我們酒店有客人。

And then all the planes stopped flying.

然後所有的飛機都停飛了。

I had no customers.

我沒有顧客。

My cash register went to zero.

我的收銀機歸零了。

How important were relationships for you?

人際關係對你有多重要？

Relationships are always very important.

關係總是非常重要的。

But a matter of fact, you got to stay out of one zip code.

但事實上，你必須遠離一個郵政編碼。

The zip code of bad people.

壞人的郵政編碼

If they're around your life, make them go away.

如果它們出現在你的生活中，就讓它們消失吧。

Don't go in that zip code.

別去那個郵編區。

You are who you hang around with.

你和誰在一起，你就是誰。

So hang around people that are smarter than you always.

所以，要經常和比你聰明的人在一起。

That are more successful than you.

比你更成功的人

Learn, learn, learn.

學習，學習，學習。

And you'll have your time.

你會有自己的時間。

But you got to work hard.

但你必須努力工作。

There's no free lunch.

天下沒有免費的午餐。

There's no lottery.

沒有彩票。

And if you win the lottery, it's called the lottery curse.

如果你中了彩票，那就叫彩票詛咒。

So you will go broke.

所以你會破產。

Bad things will happen to you.

壞事會發生在你身上。

You have to earn it.

你必須贏得它。

Go fashion way.

走時尚路線

Work hard.

努力工作。

What's the red flag that you see in people that tells you to stay away from that person?

你在別人身上看到了什麼紅旗，告訴你要遠離這個人？

When you're leasing a Lamborghini or leasing a house in Bel Air or Beverly Hills, you can't afford it.

當你租一輛蘭博基尼或在貝萊爾或比佛利山莊租一棟房子時，你是負擔不起的。

Yeah.

是啊

Don't stay there.

不要呆在那裡。

Don't drive it until you can pay cash for it.

在你付得起現金之前，不要駕駛它。

So you can't trust people who are renting is what you're saying.

所以你的意思是，你不能相信租房的人。

Flakes, frauds, cons, grifters.

金光黨、欺詐者、金光黨、金光黨。

Wow.

哇

You got amazing advice, sir.

你的建議很好，先生。

Thank you so much for your time.

非常感謝你抽出時間。

I appreciate you.

我很感激你。

You guys, we just ran into and interviewed a billionaire out here in Beverly Hills.

夥計們，我們剛剛在比佛利山採訪了一位億萬富翁。

He said, I'm not a millionaire.

他說，我不是百萬富翁。

I'm a billionaire with a B.

我是一個億萬富翁。

And I have to say my favorite part of that interview was when he talked about the importance of listening and most importantly to your customers.

在採訪中，我最喜歡的部分是他談到傾聽的重要性，最重要的是傾聽客戶的聲音。

Guys, the biggest reason people go out of business is because they have the customers who are buying their products, but they don't listen to what they want, the changes they want being made.

夥計們，人們倒閉的最大原因是，他們有顧客購買他們的產品，但他們沒有傾聽顧客的心聲，沒有做出他們想要的改變。

So they're going to go give their business to other people.

所以，他們會把生意讓給其他人。

If you listen to your customer feedback and figure out what they want in the products and the services that you're offering, you can create real market share and build a winning million dollar business.

如果你能傾聽客戶的反饋意見，弄清他們對產品和服務的需求，你就能創造真正的市場份額，建立一個價值百萬美元的成功企業。

Great interview out here in Beverly Hills.

在比佛利山莊的採訪很棒。

We got to keep this video rolling and go get another one out here.

我們得繼續播放這段視頻，然後再拍一段。

Come on.

來吧

Excuse me, ma'am.

對不起，女士

Quick question for you.

問你一個小問題。

Have you ever been broke before?

你以前破產過嗎？

I have.

我有

And what line of business were you in?

你從事什麼行業？

I owned hair salons.

我開過髮廊。

So you were a business owner?

你是企業主？

I was, but I sold it.

曾經是，但我賣掉了。

How much did you sell your company for?

您的公司賣了多少錢？

$255 million.

2.55 億美元。

You sold a company for over $250 billion?

你以超過 2500 億美元的價格賣掉了一家公司？

I did.

是的

Actually.

事實上

Yep.

是的。

I go all over the world interviewing the most successful business owners.

我到世界各地採訪最成功的企業主。

Could I get one quick minute with you for the channel real quick?

能跟你說幾句話嗎？

Sure.

當然。

Did you have a lot of money when you started your company?

創辦公司時，你有很多錢嗎？

No, I had no money.

不，我沒有錢。

I had no money.

我沒有錢。

Luckily, my brother had a little bit of money.

幸運的是，我哥哥還有點錢。

My brother was one of the first employees at Yahoo back in the day.

我哥哥是雅虎當年的第一批員工之一。

So he had made a little bit of money, but I had no money.

所以他賺了一點錢，但我沒有錢。

But he offered me basically sweat equity and said, you know, you run the business and I'll, you know, be the day to day.

但他給我的基本上是汗水股本，他說，你知道，你經營生意，我負責日常事務。

And he had another job at the time.

當時他還有另一份工作。

I was like, so let me get this straight.

我當時想，那我就直說了吧。

I don't put in any money, but I have 50% equity, which I thought I was like, that's a great deal.

我沒有投入一分錢，但我有 50%的股權，我當時想，這真是一筆好交易。

Like, yeah, no, I had nothing back then.

比如，是的，不，我那時什麼都沒有。

Did you raise a lot of money?

你籌集了很多錢嗎？

We did.

我們做到了。

$75 million.

7500 萬美元。

You raised $75 million?

你籌集了 7500 萬美元？

About $75 million, give or take.

大約 7500 萬美元左右。

Yeah.

是啊

Eight out of 10 companies in today's world, they don't make it past five years.

當今世界，每 10 家公司中就有 8 家活不過 5 年。

Oh, I know.

哦，我知道。

I've invested in a lot of those.

我投資了很多。

Yeah.

是啊

What's the number one reason why those businesses fail?

這些企業失敗的首要原因是什麼？

What I see in general, most businesses, they're just not paying attention to enough of the details that are important.

我看到的一般情況是，大多數企業對重要的細節關注不夠。

And also like, I believe in like asking your employees, asking your customers, like what's working for you?

此外，我還相信詢問員工和客戶，比如什麼對你們有效？

What's not?

什麼不是？

And like, most people don't want to hear bad feedback because it hurts.

而且，大多數人都不願意聽到不好的反饋，因為那很傷人。

And you're like, you've put all this money into this business and you don't want to be told like something you thought is good, isn't good.

你會想，你把這麼多錢都投到了這一行，你不想被人說你認為很好的東西不好。

But if you can get past that and listen and pay attention to what's going on in your business and what's working and what's not working, you know, I just don't think a lot of people even see it to be able to correct it.

但是，如果你能克服這一點，傾聽並關注你的業務正在發生什麼，什麼在起作用，什麼在不起作用，你知道，我只是不認為很多人甚至能看到它，從而能夠糾正它。

So in other words, the littlest things can make some of the biggest differences.

是以，換句話說，最小的事情也能帶來最大的不同。

Huge.

巨大。

I mean, you know how it is.

我的意思是，你知道是怎麼回事。

Whether you're going into a restaurant or your favorite coffee shop, you inherently, whether you realize it or not, you feel better if everything's taken care of.

無論你是去餐廳還是去你最喜歡的咖啡店，無論你是否意識到，如果一切都被打理得井井有條，你本來就會感覺更好。

You feel like there's somebody in charge.

你會覺得有人在指揮。

Things are running smoothly.

一切順利。

You're not waiting forever.

你不會一直等下去。

The person at the front doesn't have attitude with you.

前面的人對你沒有態度。

Like you go to the bathroom, it's not disgusting.

就像你上廁所一樣，並不噁心。

Like there's an ambiance that a business owner can create to make you as a customer, me, feel comfortable.

就像企業主可以營造一種氛圍，讓作為顧客的你，也就是我，感到舒適。

And I really like being here.

我真的很喜歡待在這裡。

They don't often know why.

他們往往不知道為什麼。

You know, have you ever been in like a place where someone pulls out a chair and they hear that loud like screech and you're like, why doesn't somebody fix that?

你知道嗎，你有沒有去過這樣的地方：有人把椅子拉出來，然後就會聽到刺耳的聲音，你就會想，為什麼沒人把它修好呢？

Put a little thing on the bottom of the chair.

在椅子底部放一個小東西。

Like it drives me crazy.

就像要把我逼瘋一樣。

But I'm, I'm a lunatic.

但我，我是個瘋子。

Like I will go into any place and be like, this could be so much better, you know?

就像我到任何一個地方都會想，這裡可以變得更好，你知道嗎？

So I think that's why, to your point, I didn't know exactly the statistics, but yeah, so many fail because they're just not paying attention.

所以我想這就是為什麼，對於你的觀點，我不知道確切的統計數據，但是是的，很多人失敗是因為他們沒有注意。

As a multiple nine figure entrepreneur, what was the best financial advice that you ever received?

作為一名身價九位數的企業家，您收到過的最好的財務建議是什麼？

I would say be really careful who you get into business with.

我想說的是，與誰做生意都要非常小心。

And that was definitely an experience that we went through as we were raising money and we raised about 75 million.