Girl group New Jeans recently announced their rebrand into NJC, unveiling a completely new logo, name, and concept.

Additionally, although Hani admitted that the group hasn't quite moved on from their old name, they will be giving up the old girl next door image and turn to something a lot more sharp, a lot more bold, which can be seen through newly published images on their Instagram.

However, this new image of NJC, New Jeans, which included a logo using a liquid-like font alongside chromatic metal elements, have led to accusations of New Jeans copying aespa, a girl group known for their metallic logo and chromatic graphics.

In particular, on the topic announcing New Jeans' new name and concept on the Korean forum The Q, there were comments such as, It reminds me of aespa, and isn't this copying aespa?

Nevertheless, it seems that netizens were mostly on New Jeans' side, pointing out that aespa's concept is heavily influenced by futurism and cyberpunk with Y2K elements, aesthetics that have been popular nowadays.

Are all chromatic logos copying aespa?

Just where is the part that reminds you guys of aespa?

I love both groups and they have such different vibes, a netizen said, while another wrote, It's just a popular grunge and metallic in style, doesn't mean it's copying aespa.

Overall, it is impressive that aespa have managed to cement their concept in a memorable manner, but it isn't fair to accuse anyone using the same aesthetics to be their copycats.