We went from nowhere to the top brand in America Any case study Would tell you that it was impossible any case And in 2005 I saw an ad that said fully equipped yogurt plant for sale It was 85 years old And it was closed Because somebody in a glass tower far away sight unseen Decided to close it There were 55 employees They wondered are we not good enough?

2005 年，我看到一則廣告，上面寫著 "出售設備齊全的酸奶廠"，這家酸奶廠已經有 85 年的歷史了。

The company wasn't just giving up on yogurt or a plant it was giving up on them So I call my attorney Mario, and I said I want to buy this plant He said Andy the largest food company in the world closing this plant They're getting out of your business Who the hell are you to think that you can make it work?

所以我打電話給我的律師馬里奧，我說我想買下這家工廠 他說，安迪，世界上最大的食品公司要關閉這家工廠，他們要退出你的業務 你憑什麼認為你能把它做好？

I said you're right, but I called him again next day.

我說你說得對，但第二天我又給他打了電話。

I said no really I want to buy this plan So this time Mario said you have no money You have no money and you haven't paid me in the last six months, which was true To make the story short by August 15 2005 I had a key for this old factory The first thing I did was to hire four of the five employees 55 employees To come and help me to start the plant back up and we Sit down for our first board meeting So Mike said Andy so what are we going to do next and they look at me as if I had the magic answer.

我說不，我真的想買下這個計劃，於是馬里奧又說你沒錢，你沒錢，而且在過去的六個月裡你都沒有付我錢，這倒是真的。

I Said we're going to go ace hardware store we're going to buy some paint and We're going to paint the walls I Said honey, that's fine.

我說我們去五金店買點油漆，然後刷牆 我說親愛的，沒問題。

We'll do that.

我們會的。

But tell me you have more ideas than that one.

但告訴我，你有比這更多的想法。

I Said we're going to paint the walls white Honestly, I have no other ideas on that one But I gotta tell you about this thing as the poet Rumi who lived in Turkey said When you stop walking the way the way appears When you start walking the way the way appears That summer we painted those walls Along the way we came up with more ideas We launched a bunny in late 2007 Time passed and eventually we hired almost all of that 55 workers back Then we hired hundred more than hundred more after and we start to grow fast I Knew the promise of what we started but I questioned myself many times.

我說，我們要把牆刷成白色，說實話，我沒有其他想法，但我必須告訴你這件事，就像生活在土耳其的詩人魯米說的那樣，當你停止行走時，道路就會出現，當你開始行走時，道路就會出現，那個夏天，我們刷了那些牆。

I Got to the point where I wasn't sure if I was able to do it I Had never met anyone who had done this before so maybe I thought I should hire a CEO with more experience So I found this guy who was a big shot another company He had a lot of experience MBA big salary stories written about him One day I met him in a diner He was so anxiously impressed me he completely dismissed the waitress It was true, you know, he was really rude to her disrespected For me this wasn't a sign of power it was sign of weakness He showed lack of character Thanks to him I realized two things one I would never hire this guy I Would never hire him to my company second He enforced everything I believed about business my whole life He forgot What was important?

有一天，我在一家餐館見到了他，他很著急，完全無視女服務員的存在、對我來說，這不是權力的象徵，而是軟弱的象徵，他表現出了缺乏品格 多虧了他，我意識到了兩件事 第一，我永遠不會僱用這個人，我永遠不會僱用他進我的公司 第二，他執行了我一生中對商業的所有信念 他忘了什麼是最重要的？

I?

I?

Realized that moment I had more in me than I thought I decided to put my faith in the people of that planet and that community To believe in them as much as they were hoping that they could believe in me.

在那一刻，我意識到自己比想象中更有能力，我決定把我的信念寄託在那個星球和那個社區的人們身上，要相信他們，就像他們希望他們能相信我一樣。

I Spent every day on that floor for five years on that factory Working shoulder-to-shoulder with the team Together we get out of it We believed in each other we walked away and the way started to appear In five years, we went from five people to more than 2,000 people We went from zero sales to more than a billion dollar in sales.

在工廠的五年裡，我每天都在工廠中的房間裡工作，與團隊並肩作戰，我們一起走出了困境，我們相信彼此，我們走了出來，道路開始出現在我們面前。 五年裡，我們從五個人發展到 2000 多人，我們從零銷售額髮展到超過十億美元的銷售額。

We went from nowhere to the top brand in America Any case study Would tell you that it was impossible Any case With the resources we had the old factory the community left behind any case study would say it's just impossible Remember I had no money but if you believe in people you work with and listen to them and Learn from them and give them a reason to believe in you Everything is possible You Acknowledging the sacrifice of others That enable you to be in this position Does not diminish sacrifices that you made on your own Be kind of a person be kind of a leader that the other people want to sacrifice for Be good to waiters on be good to waiters The best part of Chobani for me is the same Exact people Who have been given up on were the ones who build it back?

任何案例研究都會告訴你這是不可能的 任何案例研究都會告訴你這是不可能的 任何案例研究都會告訴你這是不可能的 任何案例研究都會告訴你這是不可能的 任何案例研究都會告訴你這是不可能的 任何案例研究都會告訴你這是不可能的 任何案例研究都會告訴你這是不可能的 任何案例研究都會告訴你這是不可能的 任何案例研究都會告訴你這是不可能的 任何案例研究都會告訴你這是不可能的 任何案例研究都會告訴你這是不可能的你承認他人的犧牲使你有今天的地位，但這並不減少你自己所做的犧牲，做一個讓他人願意為之犧牲的人，做一個讓他人願意為之犧

100 times better same Chobani journey has taught me something special What matters most in business and in life Is the difference you make for other people and for your community?

同樣的 Chobani 之旅教會了我一些特別的東西 商業和生活中最重要的是什麼？

So Where do we begin class of 2018 As soon as you can start painting a wall.

那麼，我們從哪裡開始2018級的學生呢？只要你能開始粉刷一面牆。

I'll leave the color up to you.

顏色就交給你了。

Thank you so much You

非常感謝