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Christopher Ranch processes about 12 billion cloves of garlic a year, making it the biggest producer in the United States.
Workers clean, peel, and pack all of it at this massive warehouse in Gilroy, California.
As you can see, there's not a vampire to be seen.
Garlic ripens once a year, and rots fast, so workers have just a few weeks to dig it all up.
When it comes to garlic, we have one shop, and that's all going to be done by hand.
The company is one of the last U.S. garlic producers.
Most shut down when cheaper Chinese garlic began flooding the market in the 1990s.
So how has Christopher Ranch survived the influx of imported, cheap garlic?
And how did it help turn what was once considered a niche ingredient into one of the most popular vegetables in the U.S.?
Christopher Ranch produces more than half of all garlic grown in the United States.
Here, its crops span an area about half the size of Manhattan.
In other words, one billion bulbs of garlic.
That's Ken Christopher, grandson of the original Christopher, who gave the ranch its name in 1956, when he first started growing garlic on just 10 acres.
Garlic is an asexual plant.
It's essentially a clone of itself year after year.
You're going to be guaranteed to have the same flavor profile throughout the decades.
And so today, we can enjoy the same Italian, bold, zesty flavor that my grandfather first selected 60 years ago.
They plant all of it in November.
Bulbs grow underground over the span of nine months.
Once they're ready, farmers have about a month to dig everything up by hand.
Machines would rip the garlic's thin layers of skin, making it harder to sell and quicker to rot.
There simply is no automated process.
The hand selection process remains the best.
They'll ripen between June and August.
So the company hires an extra 3,000 workers for just those few months.
American farmers often struggle to recruit people for this work, so the ranch hires workers from Mexico on temporary agricultural visas.
One problem you're going to find with a lot of farmers in this area is labor.
How can we possibly get enough people to produce the food that Americans eat?
And it takes hundreds more hands at giant warehouses like these to get produce like garlic store-ready.
It's critical to get it into one of these rooms as fast as we can.
Did they get it off the railing?
Each one of our 100 million pounds, wherever they're grown in California, all come home to here.
Workers wheel it all in, in these 2,000 pound bins.
It's 90 degrees in here.
Heat loosens up the skins so these scraps can fall off.
Then the garlic goes onto this conveyor belt.
Because garlic is a root crop, sometimes you're going to have some staining all around the skins and it's our job to make it give that perfect appearance that you're used to at the market.
Ken runs sales for the ranch and checks that all the bulbs look package pretty.
The crew's job is to go through and physically clean every single one of these bulbs.
Every day, workers inspect about 200,000 pounds worth.
Then machines sort the bulbs into seven groups, depending on their size.
The smallest bulbs fall through these tight chains.
As the links get bigger, they let in bigger bulbs.
You're going to have the largest bulbs coming here on the left lanes, and if we go to the middle lanes, we'll have the middle-sized bulbs, and on the far right, we're going to have the smallest bulbs that we're going to pack for our customers.
Restaurants usually go for the big ones.
Those have larger cloves.
They're easier to chop into finer pieces and give chefs more control over how garlicky their food tastes.
Different customers require different kinds of garlic.
Some customers want very large bulbs.
Some customers want smaller bulbs and sleeves.
Some customers want garlic in display trays.
Some customers want their garlic in 30-pound boxes.
But only the smoothest, cleanest bulbs will make it into the shipments that leave this warehouse.
Christopher Ranch says that's only about 60% of all the garlic they harvest.
The rest will get processed in another room, but we'll get back to that.
Another crew checks for any lingering dirty skin that might make the bulbs less valuable.
And then essentially the final part is they're just cleaning it and it goes into a box.
And this is going to be found at retailers starting next week.
About 5% of the garlic Christopher Ranch produces leaves the country, going to Canada, Japan,
Mexico or New Zealand.
All the rest stays in the U.S.
Our business models split into retail, food service and industrial.
The company ships these boxes off to major chains like Costco, Kroger, Trader Joe's and
Safeway across all 50 states.
In some of our relationships with companies like Blue Apron, they've mentioned that garlic is the one constant they have in every single box of product they ship out nationwide.
On a typical day, they'll fill seven semi-trucks with garlic.
Things were different when Ken's grandfather started the company in 1956, when he only sold to a produce market in San Francisco.
When he started, he was almost a joke in town.
Garlic was very much a niche crop, a niche vegetable.
The kind of garlic that's popular in the U.S. today was brought over by Spanish explorers in the 1500s.
But it wasn't until Italian immigrants came to California in the late 1800s that the crop found its home in Gilroy.
Well into the 1950s, it was mostly popular among immigrant communities that faced discrimination.
Only niche markets carried the vegetable, and it stayed out of the mainstream for decades.
Things started to change in the late 80s, when American scientists confirmed the ingredient was really good for you.
It contains a natural antibiotic called allicin, which can help prevent blood clots.
Garlic became newsworthy, and its popularity continued to grow.
So you take a whole garlic head like that, and you know it takes a long time to take each clove off and peel it.
America's gotten a whole lot more diverse.
So as America's cultural palates become more diverse, garlic's moved from being very side plate to being center plate.
In the 1990s, garlic finally became one of the most produced crops in America.
The only problem was that the white skins stain easily, so a lot of it was hard to sell because Americans wouldn't buy bulbs that didn't look perfect.
That's where Ken's grandfather Don saw an opportunity.
Because garlic is so time and labor intensive to grow, we want to find a home for every single pound.
Christopher Ranch was the first company in America to sell the crop peeled.
They invented this machine that could peel hundreds of cloves in minutes, and produce garlic Americans were willing to pay 50% more for.
It gave the ranch an edge over its American competitors.
Within the first few years, peeled garlic accounted for 10% of Christopher Ranch's revenue.
Today, their machines peel more than a million pounds of garlic every week.
First, the bruised up bulbs go into these giant drums, called crackers, which use rubber rollers to break them down into cloves.
Then a 60-person crew sorts them again, chucking out the completely rotten ones.
And the pretty guys?
They go into a special room.
Giant machines portion the cloves into cups, and blast them with compressed air.
Most peelers do that at around 116 pounds per square inch.
That's about three to four times the air pressure of a car tire.
Machines whip the garlic around at 1,200 revolutions per minute, and those stubborn shells fly right off.
They upgrade their machines every few years.
Their newest one can peel 100,000 pounds of garlic in an eight-hour shift.
These computers can identify which cloves are going to be OK for our final pack.
They're going to identify where the gross defects are.
They're going to identify sunburn.
And using automation, we can fire small streams of air, kick out the bad cloves, and let the good ones go by, in effect saving a whole lot on labor costs.
Today, peeled garlic accounts for 40% of the company's revenue.
But Ken says they've constantly looked for new ways to keep up with growing competition from China.
The U.S. started to import cheap garlic from China shortly after the Cold War.
But Chinese bulbs sold for almost 50% less than American ones.
The U.S. government accused Chinese producers of trying to gain a monopoly by selling garlic for less than what it takes to grow it, also known as dumping.
By the mid-'90s, Christopher Ranch sales had fallen by half, and the company started laying off workers.
The U.S. government tried to control it with anti-dumping duties in 1994.
But Chinese imports continued.
And by 2004, the U.S. was importing over half of the garlic it consumed.
Between 2001 and 2005, Christopher Ranch had slashed the land it farmed by 40%.
And during this period, the U.S. garlic industry was losing an estimated $600 million to Chinese imports.
Meanwhile, in China, garlic was beating gold stocks, becoming the country's most lucrative asset.
Before the 1990s, nearly all the garlic consumed in America was grown in America.
There used to be 12 commercial garlic growers in the country.
Now we're down to three.
And Ken often spoke about it, even on TV, as seen in this clip.
He's just back from Washington, D.C., where he lobbied to help win a new 10% tariff on
Chinese garlic.
One of the hardest things I've ever done was actually going to D.C. and testifying and offering evidence that the Chinese continue to impact and negatively hurt the domestic garlic industry.
In 2018, then-U.S. President Donald Trump imposed a 10% tariff on garlic coming from
China.
That tariff rose to 25% in 2019, and President Biden has kept them in place.
In the past decade, China imports dropped overall, but the country remains America's main foreign supplier.
Imports are applied before it even enters the country.
So we found that they were incredibly effective.
Keeping the company profitable has required constant innovation, though.
Over the years, they've launched dozens of new products that Americans would pay more for, like minced, crushed, pickled, or chopped garlic.
We've really had to upgrade our skill set in that respect.
You're not always going to get perfect bulbs like the one you see here.
We try to use every piece that we can.
And this facility churns out 100,000 pounds of roasted garlic every week, accounting for 5% of the company's sales.
We're going to have a two-sided convection oven, heat up the garlic to about 250 degrees.
You can kind of see through a layer of garlic.
Then they put it on these fans for 30 minutes.
Oh, I didn't get it.
Sorry, I didn't think we were going.
It goes into this cooler next.
It gets the temperature down to about 40 degrees Fahrenheit, which helps make the garlic shelf stable and ready to ship across the country.
They pack some of it into these 30-pound boxes and send it off to their warehouse to store.
Their robots can portion out and seal up to 500 packages every hour.
In a single day, Christopher Ranch cranks out about 200,000 pounds of garlic.
They also sell garlic skins to local farmers as animal feed.
Some of our garlic may not be perfect for restaurants, and so we're going to find a new home for it.
But Ken says to stay competitive, they also had to sell Chinese garlic, but not under the Christopher Ranch name.
And the packaging doesn't say grown in California, like these boxes do.
You want to zoom on this.
This is kind of the most important.
In 2018, a Netflix documentary, Rotten, accused the company of selling Chinese garlic peeled by prisoners under its own name.
Christopher Ranch has denied those allegations.
They made a critical mistake.
This is a streaming and living thing that continues to impact our brand and our business.
We are an ethical company.
We're a company that strives to be the best.
And we only work with suppliers that bring it into this country and that have the same certifications and documentations that we'd expect of our garlic.
Today, Chinese garlic accounts for about 8 to 10 percent of the company's revenue.
But American garlic is still the choice of all chefs who participate in the California
Garlic Festival, one of the biggest garlic fairs in the U.S.
Ooh, garlic.
Julie Linesburg has been the head chef of the event since 2022.
She bought 300 pounds of garlic from Christopher Ranch to prepare food for three days.
The garlic is a bit sweeter.
When you flip it over, if you see that brown, hairy bottom, you know it's out of our ground, our beautiful soil.
If it's nice and bleached and flat, you know it came from somewhere else very, very far away.
Julie runs a team of 40 kitchen staff at the official Festival Tent.
Let's open it all the way so when they get here, it's a fast process.
She got here at 630 in the morning to prep before thousands of festival goers start arriving at noon.
We're not frying.
We have no customers.
Everything's got to be fresh, fresh, fresh.
All day, they'll prepare nothing but the two signature dishes created by Julie herself, garlic fries and garlic bread.
It may sound simple, but she's thought of every detail carefully.
Our special concoction, and then they will put parm and or bacon.
Julie uses 200 pounds of Parmesan, imported only from Italy.
Make sure we're getting some of this from the bottom, OK?
How much garlic is in that?
A lot.
Can I say a lot?
So this is where the garlic bread happens.
We're toasting it on a charbroiler.
In three days, they go through about 600 loaves of soft French bread from a local bakery and 300 pounds of butter.
Once it gets nice and toasty, it comes over here and it gets dipped in this special concoction that smells just a little bit like garlic.
It's garlic and butter and some other things.
She uses pre-minced garlic.
She buys from Christopher Ranch as a base and adds some fresh ground on top.
And then we wrap it, and here is an order of garlic bread.
Smell-o-vision.
I don't know if the camera captures that, but...
Then we will run it by the boss.
Make sure it's the right size for him.
Every new batch needs to be approved by Tony Nocchetti, the organizer of the festival.
Tony's in charge of the garlic pesto pasta, a recipe he learned from his Italian grandmother.
This ain't McDonald's here.
This is Nonna's stuff back at the ranch in the old days, you know?
So I enjoy cooking, and that way I get to eat.
Tony farms walnuts, but everyone here knows him as the guy who saved the garlic festival in California.
We heard a few years ago that the garlic festival was going to close, and it's been the longest running festival here in California.
Well, that's when I stepped in and said, we're going to continue to keep the garlic festival alive.
The city of Gilroy used to run the largest garlic festival, but decided to drop it in 2022.
Three years earlier, a mass shooting at the festival caused insurance rates to spike, and the COVID-19 pandemic slashed turnout in 2020, a year after that.
It was a legacy that we thought we couldn't let go.
I mean, it's just part of our life cycle here in California.
We believe in local business, local products.
That's very important, keeping our local economies going.
Though this is technically a different festival, Tony invested more than half a million dollars out of his own pocket to continue the tradition near its former home in Gilroy.
It's important for agriculture, the community, the people.
There's so many people involved in agriculture throughout California and throughout the world.
Julie, wave to the camera.
Hi, everybody.
Without her, this wouldn't go.
She even gives me orders.
And I think I'm the boss now.
She's the boss in the kitchen.
This year, nearly 16,000 people attended the festival, more than double the attendance in 2023.
Cali Garlic Alley is open for business.
Follow the smell.
Garlic fries, garlic bread, and how about some garlic pasta?
Garlic, garlic, garlic.
That's how I grew up as a Filipino family.
My mom cooks everything with garlic.
And it keeps the vampires away.
Yeah.
Great.
About 150 vendors from all over the state signed up, using California garlic on chicken.
All right, here's the magic.
More garlic.
Pork.
Our famous pork belly.
And even honey and butter.
Would you guys like to try a free sample?
We'd like it.
It would be a sad, sad place to be without garlic.
Yes, ma'am.
Well, I'm glad I get it right now.
One vendor here even puts garlic in ice cream.
Ice cream.
Garlic ice cream.
It's different.
Yeah.
He's Italian, so they eat a lot of garlic.
And in my culture, which is Cambodian, we eat a lot of garlic, too.
But to infuse it into an ice cream?
It's amazing.
I love it.
I'm not sharing.
Garlic ice cream.
Okay.
But some festival goers told us it wasn't just about buying local.
It's amazing.
It has healing properties.
It's amazing.
It's amazing.
It's amazing.
It's amazing.
It's amazing.
It's amazing.
It's amazing.
It's amazing.
It's amazing.
It's amazing.
It's amazing.
It's amazing.
It's amazing.
It has healing properties.
It's very good for your body.
It acts like an antibiotic.
I garlic in the morning, in the afternoon.
So I have to be careful when I'm engaging with people, because they'll smell the garlic before they see me.
Ken says these are the customers who will keep the business going.
We're finding that Americans want the safest and healthiest product for them and their family.
Christopher Ranch has its own tent here, selling minced, peeled, and organic bulbs.
The company used to supply all the garlic for the original festival back in Gilroy, since co-founding it in 1979.
Nowadays, other producers participate too.
But Ken says organic only recently became a trend here.
About 10 years ago, we started really investing in our organic program.
And since then, we've scaled up.
They started off with about a million pounds of organic garlic, which was grown without pesticides, fertilizers, or hormones.
That often means producing it takes more work, and the garlic has a greater chance at rotting, which is part of what makes organic more expensive.
But Americans have been buying more of it anyway.
Today, Christopher Ranch grows 15 million pounds of organic garlic, about 20% of its annual crop.
And we found that to be our best profit, Martian Center.
As inflation goes up, as the cost of labor goes up, as we have more scarcity for land and water, really pivoting towards organics and a more high-end heirloom program is going to be the path forward.
As for the produce Christopher Ranch doesn't sell during the harvest season, each one of the rooms behind me, we're going to store millions of pounds of garlic from our harvest.
And as you can see, we have garlic that was harvested at the end of June in 2023.
So last week, we just opened up the room behind me, and the garlic is every good as you could hope for.
The garlic you see here essentially goes to sleep for 12 months.
They can pull garlic from here all year.
You can remove the oxygen from the room, lower the temperature, and keep your product safe.
But Ken says farming is always a gamble.
Over the past decade, droughts in California have made it harder to grow in the area.
And Silicon Valley is expanding, making land a lot more expensive than it used to be.
Meanwhile, America's appetite for garlic is still growing.
The country consumed over $4.5 billion worth in 2023.
And Ken says regardless of how or where his ranch harvests it, he's confident homegrown garlic will never go away.
How important is garlic to your family?
Garlic means nothing to me.
Garlic is a part of our DNA.
It's part of our culture.
It's part of who we are.
It's an inspiration for our whole family.