Before we kick off let's get a bit of light in the room.

So I can see the faces of the dummi ---

the participants that we get later and see where you are.

That's a bit better. Good.

Everybody hold your right hand in front like this in a handshaking position.

Uncross your legs. Relaxed position. Right hand in front.

When I say "Now" here's what we're going to do.

You'll turn to someone besides you

shake hands as if meeting for the first time

and keep pumping till I ask you to stop.

Then you'll stop and freeze it

and we're going to analyze what's happening.

You got that?

No time to think about this. Do it now.

Pick anybody and pump. Pump, everybody.

Pump! Pump! Pump!

Freeze it. Hold it. Stop. Hold it. Freeze it.

Keep your hands locked. Keep them locked.

Person's whose hand is most on top is saying

I'll be the boss for the rest of the day.

(Laughter)

And when you meet people for the very first time

the first 4-minutes of meeting a new person

you decide pretty much 80% of your attitude about it, don't you?

You decide in the first 4-minutes of meeting somebody

if you'll give them a fair go, a fair hearing or if you're going to reject them.

The first thing is likely to happen is a handshake.

And I'm going to try a couple in the front row here.

You get one of three feelings when you lock hands with people.

First thing is -- it feels pretty good.

I think you and I will get on pretty well.

I think we could do business together.

We're going to get on well.

That was a good one. Let's try a second one.

Okay.

(Laughter)

Just check my cash, see if it's all still there, yeah.

Felt a bit intimidated there.

Let's try the third one.

Yes, she'll do anything I want. Won't you?

(Laughter)

Actually you all had roughly the same handshake.

But you do get one of three gut feelings. It has to do with two things.

One, the angle of the hand, second, the power of the hand.

I'll demonstrate. This gentleman in the front row.

Can you join me up here please?

Yes? The fellow looking concerned. (Applause)

Come up here.

Here's your modern western handshake. Here's how it looks.

It's been in this position for about 2,000 years.

If you go back 4,000 years to the Roman era,

on vases you would have seen it looking like this.

That's the original position. It has several significances.

So the troop leaders would meet after battle or training.

They're always men, so this has remained a male activity until recent times.

When they would meet they would do this.

If his arm was stronger it would go like this.

And you'd then say "He's got the upper hand."

Upper hand is an ancient Roman expression.

If he's got the upper hand, his guys get the first crack

at the wining, the dining and the dancing. My guys have to wait.

If it goes the other way my guys get first crack.

If it's in the middle it's 50/50.

This was originally done squatting. Now we do it standing.

So the fingers are below the wrist instead of above.

But essentially, we have the same position.

So when the hands lock if his hand is slightly on top --

doesn't have to be right on top, just a little bit.

I'll get a feeling, at a gut level, and we think this is hard wired

because you've never been trained to decode this.

But I get a feeling he's coming on a bit heavy.

It feels like, yeah, I think I get dominated here.

If it goes the other way,

I feel like I got this sucker all lined up, haven't I?

How do you create rapport with a handshake?

Here are the two rules. First keep your hand absolutely straight.

Second this takes a bit of practice, particularly if you're female.

Give the same pressure you receive.

So on a scale of 1 to 10.

Let's say that 10 is a really strong one,

and a 1 is four breakfast sausages. Okay?

Now let's try it again.

Okay, on a scale of 1 to 10, yours is about a 7.

Mine's about a 7 too. Therefore, it felt pretty good.

Neither got the upper hand, the dominant hand.

And that's why at a gut level we both felt pretty good.

I can see the look on your face. That felt okay.

Yeah, that felt good.

Yeah, that's very good.

What happens if you meet someone who's got --

This time you're going to give me a 9 and I've only got a 7.

So give me a 9 on intention.

Now the hand will go straight on top.

I've got to respond with an extra 20% just to level it up.

If I don't, he's going to have one up on me before we start.

He'll know it and I'll know it, but not a word's been said. Makes sense?

Give him a round of applause. Thank you.

(Applause)

There are more connections between your brain and the palm of your hands

then any other body part. Did you know this?

More connections between the brain and the palm of the hands.

Including men, ladies, then any other body part.

So clearly, the palms have evolved as an important part of human brains.

And they are. They make your bed. They brush your hair.

They do small artwork. They do handshakes. They play the piano.

They do more things than most other body parts.

But here's my question to you. When you're dealing with people

where you want to persuade them, convince them, get them on your side,

you want them to say "Yes" to whatever you're proposing.

Whether it's that job, or a date, or just get your idea accepted.

Where are your palms as you're talking?

This is something that most people have never considered. Never.

After this session you'll consider it, you'll think about it.

Later today you'll start to realize why people respond to you

in the way they do that you've never thought about.

Here's what I'm going to do.

I'm going to say the same thing three times.

I'm going to change only what I do with the palms of my hands.

I'll keep my body fairly still, so I'm not using any other body signals.

And I'll keep my voice as close to the same as I can.

I say as close as I can because when you change your body language,

it's hard wired to your brain to change how you sound.

I'll try to keep it as close as I can.

And I'll use exactly the same words. Same instruction 3 times.

Your task is to decide.

Do you accept what I'm saying, or do you reject me?

You want to fight me or go along with it?

You want to say Yes or No?

Okay, clear on this? Here we go.

First instruction, don't do this. Just imagine what we're going to do.

In a moment I'll ask the people sitting in these seats here,

I'll ask you to sit on this side of the room, please.

And I'll invite the people here to take their seats.

Those in the back come forward to the front.

And those in the front can sit anywhere you choose.

Raise your hand if you feel okay about what I'm asking.

Who's Okay? Raise your hand.

Just about all of you are prepared to do what I want.

You don't even know what that is. But you're prepared to do what I want,

because you feel like I won't threaten you, I won't intimidate you.

While it might look a bit silly, this could be a bit of fun.

That's what our mind's thinking.

I used a signal that appealed to your ancient brain.

Let's try the 2nd instruction. Same words. Same voice. Changing only the palms.

I'll ask the people sitting on this side

I'll invite you to take these seats.

The people here can sit over here.

Those at the back come forward please.

And those at the front can sit anywhere they like.

Give me a word that goes with this. What are you feeling, a word?

Feel like you're getting an order?

Raise your hand if you got an order.

Are you telling me that all I have to do is change my palms from an upward position

where you wanted to do anything I wanted without question.

I've turned them over and now you say to yourself,

Hang on a minute, this guy is giving me an order.

Well, maybe I don't want to do that.

I'm an independent.

I'll just check it all out.

Make me laugh, funny guy.

So now many of you are resisting? Let's try the third approach.

I'll ask the people sitting in these seats

if you come sit on this side please.

And those people can sit here.

The back of the room, you can come forward please. Sit here.

And those in the front can go anywhere you like.

Give me a word that goes with this.

And not a gesture, a word.

(Laughter)

I guess that was a word.

What are you feeling with this?

This is more than an order. This is a directive.

You have not choice and you're an idiot.

So we tested this in a very simple way.

We got an audience to sit in a room like this.

We got a speaker to present a proposal.

In 20 minutes they had to convince the audience to agree with the proposal.

The speaker was instructed to do the same thing 3 times

with 3 audiences same demographics we just changed the audiences.

The first time the speaker spoke primarily using palm up position.

That's how the proposal worked. Here's the bottom line.

It would work for you, sir.

It would work in Australia and in America.

That's the way they did the 1st proposal.

We moved that audience and put a 2nd audience in there.

Same presentations given to the same demographics,

but a different audience, using palm down.

Here's how the deal works.

It would work for you and you.

It would work in the United States and in Iceland.

Move that audience, put in a 3rd one,

they get the same presentation using finger pointing.

Here's the way it works and the bottom line.

It will work for you, you and you. And America, Australia and Africa.

Now we survey all three audiences looking for two things.

First, w/ a simple test, how much can they recall what the deal was about?

We were looking for how much were they listening to the deal

as opposed to judging the speaker.

Secondly, from a list of adjectives they were asked to pick those

that best described how they feel about the speaker.

You reckon there was any difference?

You already know the answer, don't you?

You know the answer already without ever seeing the results.

That the palm up speaker had up to 40% more retention of the deal

than the palm down speaker.

Palm up speaker had the best adjectives,

laid-back, friendly, humorous, engaging.

Palms turned over, authoritative, telling me what to do, pushy.

When the finger came out, nobody could remember much

and they got the worse adjectives about that person.

Now here's my question for you.

What's you prominent position?

You have a dominant position of one of these and which is yours?

People never considered.

But you've got one that you're using when you're dealing with others.

Now is it up, is it over, is it finger?

We know the palm down, historically, is a power signal.

There's 4 times more power in your hands facing down then up.

I think the famous example is Adolph Hitler.

The Nazi salute with "Heil Hitler". It freightened everybody.

How would he have gone if he had gone Heil Hitler?

(Laughing)

Nobody's going to follow Heil Hitler.

That's scary, that's submission.