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  • While social media is something a lot of people pride themselves in having expertise in, we

  • actually look at with a different strategy. We're looking at it from a holistic standpoint.

  • We don't want to just dissect it as one entity, but how does it really fit into the equation

  • with an entire company's business model, and then how do you leverage that for sales, marketing

  • business development. Jennings Social Media Marketing is a company that delivers full

  • service social media, SEO, video marketing, PR and content marketing. I am a Midwestern

  • girl by heart, but I had a vision of what I wanted to accomplish and while I didn't

  • know what my career was going to look like, I knew I had to take some risks early on.

  • I started my business at the age of 24 in Overland Park, Kan. I didn't really know much

  • about starting a public relations firm, I didn't know any entrepreneurs. I had no understanding

  • of financials, certainly didn't have any family money backing me, so I really just jumped

  • into it eyes wide open and went with it. We were in the right place at the right time

  • and we jumped into social media before it became extremely popular. So, there were some

  • publicly traded company clients that sought us out because they were looking for early

  • adopters in social media to run some test pilots in their business and those pilots

  • turned out to be very successful. We have a second company, Viral Bolt Media, which

  • was born by the fact that we needed video content and we also wanted to be able to offer

  • a very diversified client roster to get their story out there using video. Now Viral Bolt

  • Media is a full service digital agency. I have been recognized in the past in magazines

  • and press articles for being an entrepreneur and being an early adopter in social media.

  • I also speak at conferences and events relative to changes with PR and social media and SEO.

  • Looking back, starting the business so young, and being female was quite frankly a disadvantage

  • and I still think there is a stigma attached to being a female business owner and, you

  • know, people say, all they care about is their career. No, I'm a human being, too. I like

  • to have fun and spend time with my daughter. I love the fact that I get to create something

  • new almost every day. Not just creating within my own business, but the clients that we work

  • with, and I love the opportunity to inspire others and encourage them to live their dream

  • and get out there no matter where they come from or what resources they have at their

  • disposal.

While social media is something a lot of people pride themselves in having expertise in, we

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