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  • In a harsh economic landscape,

  • start-ups are struggling.

  • But prepared to take a punt on a new partnership,

  • one man with the bottle to start a business

  • from scratch.

  • Ready to do battle for his backing,

  • 16 ambitious entrepreneurs.

  • I'm a great of my generation.

  • I'm an innovator and leader in business.

  • I take inspiration from Napoleon.

  • I am here to conquer.

  • I'm half machine.

  • I can process things at a speed that is out of this world.

  • Some people might come to this process with a game plan.

  • I just feel my effortless superiority

  • will take me all the way.

  • At stake, a £250,000 investment.

  • I'm an old head on young shoulders.

  • I believe that I'm the new breed of businessman

  • that this process requires.

  • I have run successful businesses.

  • I can generate profit.

  • I'm business perfection personified.

  • I have energy like a Duracell bunny,

  • the sex appeal of Jessica Rabbit and a brain like Einstein.

  • Hard-nosed and hungry.

  • Only one can succeed.

  • I'm prepared to fight to the death to become Lord Sugar's

  • business partner.

  • I will do anything to win - cheating, manipulating,

  • I will do it.

  • Putting his cash on the line, Lord Sugar.

  • This process is not about a job, it's about me

  • ploughing £250,000 into a business.

  • This is an unbelievable opportunity.

  • East End boy and entrepreneur...

  • ..Lord Sugar started with nothing...

  • ..and built an empire worth millions.

  • I believe actions speak louder than words.

  • For me to choose you,

  • you've got to be brilliant.

  • Now on the hunt for a winning idea,

  • he's in the market for a brand-new business partner.

  • Trust me. There are people in this room

  • that are hungry for this deal.

  • You'd better get your act together!

  • But to secure his support,

  • a punishing selection process.

  • Get the gear! Get the gear!

  • We're going to run like hell to sell those ukuleles.

  • Ooh!

  • - 16 candidates. - Come on! - Very good. Very good indeed.

  • 12 tough weeks.

  • Engage brain.

  • For God bloody sake... You're talking nonsense.

  • COW MOOS

  • You shut up and you shut up and you talk.

  • You've lost us money.

  • You've lost us money and once again proved that you're an amateur.

  • One life-changing opportunity.

  • I mean, the basic fundamentals - counting, locations -

  • these are elementary things.

  • You're all a bloody waste of space.

  • It's down to business with The Apprentice.

  • You're fired. You're fired. I don't want to see

  • your face any more.

  • You're fired.

  • Midnight.

  • The boardroom.

  • PHONE RINGS

  • Yes, Lord Sugar.

  • You can go through to the boardroom now.

  • Good evening, ladies and gentlemen, and welcome

  • to my boardroom.

  • One of you is going to get the £250,000 investment

  • in a 50/50 business with me.

  • Now, in this climate, people like you that have the seed

  • of a business idea

  • find it very difficult engaging with banks and financial services.

  • Those people, quite rightly so,

  • will not lend you any money to start up a new business

  • because they are looking for collateral,

  • they're looking for assets.

  • This is an unbelievable opportunity.

  • I'll tell you where the collateral and the assets

  • are for me -

  • they're here with you.

  • You are the collateral and you are the asset.

  • As you can see, I've got a pile of CVs here.

  • It's full of the usual BS.

  • "I'll give 110%."

  • "I'm the greatest entrepreneur since sliced bread."

  • "Failure is not an option."

  • "I think outside the box, inside the bleeding box."

  • All those usual cliches.

  • I'm sick and tired of all that bloody rubbish.

  • I believe actions speak louder than words.

  • It's going be actions that I'm going to judge you on.

  • The aim of this process is to get your business plans

  • in front of me.

  • The tasks are there to test you

  • and take you through every facet

  • in business.

  • But in the meantime, we'll have a little chat

  • about some of your business ideas.

  • Neil, what's your deal?

  • My business is a unique online estate agency business.

  • - Estate agency? - That's right.

  • Miles, I've got a comment in here from you.

  • You say estate agents are tossers.

  • LAUGHTER

  • I'd like to point out I'm not an estate agent!

  • That's the business plan.

  • I've come here with one objective and that's to win.

  • That's what I'm going to do.

  • - Jaz? - Lord Sugar.

  • My business idea is for an online learning platform

  • to eradicate low levels of literacy.

  • OK. Leah?

  • - Hello. - I understand we have a doctor in the house. Is that right? - Yeah.

  • It could come in handy, cos I've got a bloke over there

  • thinks he's Napoleon.

  • - You know what happened to Napoleon, don't you? - Yes, I do.

  • You can consider me as the Duke of Wellington in this process.

  • Jason, you've never had a full-time job. Is that right?

  • You've been a student the whole of your life.

  • I've been studying the whole of my life.

  • Study Greek mythology, is that right?

  • Greek modern history, in fact.

  • Quite appropriate, Jason, as a hero of the Greeks.

  • He was the one that went off to get the Golden Fleece?

  • - Indeed he did. - Well, the Golden Fleece here is the £250,000.

  • - I hope to live up to my mythological namesake. - OK.

  • Let's move on. Let me tell you about the first task.

  • I've got you two shipping containers

  • in the port of Tilbury in Essex.

  • They are full of imported products.

  • You lot are going to be working through the night.

  • You have to start selling to the various trades

  • that open up in this great metropolis of London

  • and other trades that start to open up as the day goes by.

  • By four o'clock, all bets are off.

  • It's finished.

  • The team that sells the most amount of goods

  • will win and the team that loses,

  • one of you will be fired.

  • Here's a curveball I'm going to send you right now.

  • - Ladies, who's going to be the project manager on this task? - I am.

  • Very brave. Very brave indeed.

  • I'm just really enthusiastic. I'm good at motivating people.

  • You're on. Gentlemen?

  • I'll do it.

  • - Really? - If someone else wants to volunteer and they've got

  • the fire and the drive...

  • - Do it. - OK.

  • All right, Jason.

  • Karren, of course, needs no introduction to you.

  • And neither does Nick.

  • They will be reporting to me everything that goes on.

  • They do not miss a trick.

  • Right. Everything clear?

  • ALL: Yes, Lord Sugar.

  • I'll see you back in this boardroom at five o'clock.

  • Off you go.

  • One night and one day to shift

  • a container-load of stock.

  • First for both teams, get to know their managers.

  • Jason.

  • ALL TALK AT ONCE

  • My intelligence is like a machete in the jungle.

  • It's just going to take one swipe

  • and I'll be through.

  • The reason why I didn't take project manager?

  • I thought you had some real balls to do that.

  • - What do you do? - I do a bit of this and a bit of that.

  • I had my hand up before I'd realised I'd volunteered.

  • I love being in charge and telling people what to do.

  • It's my idea of heaven.

  • I'm not looking to boss people around, although I will do that.

  • I'm only bossy if I'm right, which is a lot of the time.

  • If you're in my way and you're an idiot,

  • you will be moved aside.

  • Next, who's who and what they do.

  • I've got a consumer electronics business, a cake shop

  • and a baking website.

  • - Wow! Successful, independent lady over here. - Absolutely.

  • I've got 14 years' sales experience.

  • I've got 14 years of a proven track record.

  • I'm from Wales. I am indeed. I'm from Cardiff, yes.

  • I started my first company when I was 19 years old

  • from a garage in the Welsh valleys.

  • I'm moving on to bigger and better things.

  • Has anyone ever said you look like anyone?

  • I sometimes get Freddie Mercury.

  • - Dracula? - Dracula?!

  • Thank you.

  • Introductions over, both teams need a name.

  • How about something explosive? How about Asteroid?

  • - Asteroid? - It's not girlie either.

  • - Alchemy? - I'm not going to lie. I have no idea what that means.

  • It reminds me of chemistry.

  • I thought of Evolve, because we evolve together as a team.

  • - I like Evolve. - Done. Boom. Move on.

  • - Endeavour. - To try... I'd go with Endeavour. We keep it simple.

  • - Endeavour. I like it. - We all definitely want to win.

  • But it's not always going to happen.

  • 2.15am.

  • Essex.

  • The port of Tilbury.

  • I've lived in London most of my life.

  • I've never gone down the docks before.

  • Destination for up to 1,500 containers a day,

  • tonight two will be opened.

  • Oh, my gosh, it's so exciting! I wonder what's in the container?

  • One for each team, stacked with identical imports.

  • Exciting! It's like going into Aladdin's cave.

  • Oooh!

  • Oh!

  • From novelties with niche markets...

  • They're Chinese waving cats.

  • No, they're lucky charms.

  • ..to bog-standard commodities.

  • - Toilet rolls. - Bog roll.

  • - 43 cases of water. - Water will go.

  • These jackets are amazing. They'll sell.

  • - OK, girls. Are we ready? ALL: - Yeah.

  • First task for the teams - take stock of what they've got.

  • - Water. - Yeah. - Toilet rolls. Cat litter.

  • Bubble wrap. Leather jackets. Mugs with Union Jacks on

  • - and china cats. - Cool.

  • Next, a lesson in leadership from education entrepreneur Jaz.

  • As team leader, what do you expect from me?

  • Can I ask that question? What are you expecting?

  • - Delegation. - Delegation. Clear direction.

  • - To listen to us as well. - Listen.

  • If I promise to do that for you,

  • can you tell me what I can expect from you?

  • Jaz has been giving us lots of

  • motivational speeches,

  • high energy, lots of enthusiasm.

  • - Well done, team Evolve! Wooh! ALL: - Thank you!

  • There is an element of patronising us

  • but she is a teacher and it definitely shows.

  • Well done on the name, Evolve.

  • Let's evolve!

  • I did identify that you'd be good at leading a sub team.

  • - If you're happy with that. - Yeah.

  • Quiet, quiet, quiet. People... I keep getting drowned out...

  • Endeavouring to lead the boys...

  • - Guys, guys, guys... - Jason, you need to control this

  • as a project manager.

  • So listen.

  • ..project manager Jason.

  • - Toilet roll. - I like that. It might be an easy sale.

  • - I think you're right. - Ten jackets... Is this a good product?

  • - What's the cat litter? - That'll sell, won't it?

  • So... Thoughts to yourselves.

  • Thoughts to yourselves.

  • The boys are a vocal group.

  • They are very strong characters.

  • I feel for Jason.

  • ALL TALK AT ONCE

  • Guys, guys, guys. Guys...

  • It's going to be a very, very long night.

  • Can you appoint a leader of this team?

  • - I think Neil... - I'll take it.

  • There are some key things here.

  • Cat litter is something that we can sell in bulk.

  • Jason's made me a leader of a mini-team already.

  • That says a lot about who the real leader is here.

  • - High-vis jacket. - OK.

  • - We've both got the water. - Brilliant.

  • - Mind you don't split those bags, girls. - Three. - How much more?

  • 4.30am.

  • London.

  • What have we got to sell and where can we sell it?

  • Open for business 24/7.

  • We were hoping to see you this morning. We've got some

  • interesting products that we'd like to show to you.

  • Get the right stock to the right people,

  • and money can be made.

  • We'll target the southeast first and then come back

  • to the northwest of London.

  • Matching jobs to the girls...

  • We've ascertained you're strong in sales.

  • Moving on.

  • ..the medic, Dr Leah.

  • You're in charge of thinking about our location,

  • so if you start thinking about where we're going to offload

  • the water, it's going to be about the water, primarily.

  • - Yeah. - OK? - Yeah. - Are you used to selling to trade?

  • I've won lots of awards for selling the most.

  • - I always come out top. - OK.

  • Pushing to pitch first, sales rep, Rebecca.

  • I just want to build a bit of... Hang on, I'm talking!

  • I'm a pretty tough person, I don't let people walk all over me,

  • in life, or in business. Cool, calm and collected.

  • And if somebody crosses me, well, it's game over.

  • At Smithfield meat market...

  • an all-night pub.

  • - Just with regards to the pricing... - I got it, I know what we're doing.

  • I'm with this, just at this moment.

  • We've got some products to buy in bulk, one of them is water.

  • OK, so it is French mineral water,

  • I presume you probably sell quite a bit of that.

  • We don't do that much, probably a couple of cases a week.

  • OK, I'm fully hearing you on that. We want to give you a good offer...

  • OK, so we're looking at two cases,

  • we're looking at £15?

  • - I could live with that. - Yes?

  • Thank you so much for your time today, thank you.

  • For the girls, first sale of the day at £15.

  • That was not great.

  • I don't think there was enough of a push to get the bulk sale,

  • and maybe Rebecca wasn't the right person to do the pitch.

  • Now we're left with a lot of water to shift.

  • Across town,

  • in charge of half the boys, Neil.

  • We want to go in there, and we want to try and shift all 40 cases.

  • Out to wash his hands of their water in one go...

  • Before we do it, are we happy?

  • - Yes. - First stop, a coach company.

  • - Good morning, sir. - Good morning. - Good morning to you.

  • We use lots of water.

  • Well, that's great, because I've got lots of water to sell.

  • Brokering the boys' bulk deal, company director, Alex.

  • Now, if I was going to be selling you 100,

  • they would be about 30p each, but I can give you the 1,920 bottles

  • that I have got outside here, I can give you them for 15p.

  • I would like it to be about ten.

  • I said 15, you said ten.

  • It's hard for me, really, really is.

  • Not as hard as it is for me.

  • - I tell you where we'll go, you can see my list. - OK.

  • It's what we buy it for in bulk. 12p.

  • Oh.

  • If there is a palette and a half, I will take it.

  • - I'll give you 1,920 bottles for 12p. Per bottle. - Right, done.

  • - That's a deal. - That's fine.

  • Banked before breakfast, £230.

  • That went absolutely excellently, all the water is gone.

  • In hindsight, I think I probably gave it up a little too easy.

  • For the boys, no more liquid assets.

  • Let's do it, then. High-five!

  • Really?!

  • Sunrise.

  • Look, we have got lucky cats for your lucky punters.

  • It is a quality product, but we do have only the one day.

  • Taking a gamble with their lucky cats - Jason's boys.

  • It is perfect for a casino. This is built for it.

  • If they buy the whole lot, the whole 50, push it to six.

  • We're very, very glad to be here at this exceptional establishment,

  • I hope that you will feel the same about the products which

  • - we have on offer to you. - OK, I'm intrigued.

  • This is called the lucky cat. Very relevant for your establishment.

  • It's a lucky charm.

  • - The retail price is £12... - Yeah.

  • ..and we can let you have them for £6 each.

  • Those are the terms, more or less.

  • OK, they are very thin plastic,

  • £6 for an object like this, I think that would be unreasonable.

  • What kind of value do you see it having?

  • It's probably...sort of...£2 or £3, I reckon.

  • As the cat falls flat...

  • One thing we can do for you is to get batteries.

  • ..Miles puts power into the pitch.

  • I would be happy to take the lot at £3.

  • £3.50 with batteries?

  • 3.25?

  • Fantastic, thank you very much.

  • I think Miles was very keen to get a sale on his own name,

  • just to cover his back with Lord Sugar.

  • I know there's somewhere around here we can get batteries, so we need to

  • do that quickly, get in there, close it out and then crack on.

  • It seems a bit gung ho, maybe even a little bit naive.

  • Whatever it costs, we need to just take this hit and get on with it.

  • - It's a hit in both time and money. - Exactly.

  • 8.45am.

  • Look at all those people on their way to work.

  • They don't realise some people have been working all night.

  • I don't know where we're going to sell the cats.

  • - Taking a clue from the cat... - What would it be called?

  • A Chinese tourist shop.

  • ..a destination dawns.

  • Chinatown? Just drop us at the gate to Chinatown.

  • Girls, think positively, come on.

  • Hey, this is good, here is the entry on the right.

  • - Nothing is open. - Nothing is open. Everything in Chinatown looks closed.

  • Oh, my goodness. Is it a Chinese holiday?

  • - None of the supermarkets are open. - Hold on, it might not open until ten.

  • - It might not open until ten. - We'll come back.

  • Farringdon.

  • With most of their water still on board, the rest of the girls,

  • with business owner, Luisa.

  • I don't want to faff around

  • and spend an hour here to sell two cases of water again.

  • I just think we need to sell it in bulk.

  • People look at me and they assume that I am just a bimbo.

  • I have fake hair, fake nails, fake boobs,

  • but I have got a really good business brain

  • and I love blowing their assumptions to smithereens.

  • I'm the person who knows most about the costs, I should do the next sale.

  • I do this every day, I run three businesses, all of which are sales.

  • No offence, you're a doctor.

  • You cannot possibly say that.

  • - You can't possibly say that. - I should do it.

  • I really don't think you should. I think I will be better.

  • - Why do you think you'll be better? - Because I know the figures.

  • You just told me you've got them written down,

  • so all I have to do is look at them.

  • And you'll memorise them in that time?

  • - I think I can memorise a few figures. - OK.

  • Thirsty for the sale, Luisa goes for a chain of American diners.

  • - Hey, how are you doing? What is your name? - Sahel.

  • I am wondering if we can sit down and have a quick chat with you

  • - about some stuff that we have got you might be interested in. - Sure.

  • Oxford Street.

  • Still searching for somewhere to sell the novelties,

  • Jaz's half of the girls.

  • I'm thinking, you see those little shops that sell

  • touristy stuff?

  • - What about Kingdom Of Souvenirs? - We tried them. - Did we? - Yes.

  • - Did we try there? - Yes.

  • I think we need to stop jumping around and try and...

  • I feel like it is going a little bit into disarray now.

  • I just feel like it is going a bit kamikaze

  • and a bit crazy at the moment.

  • Girls...on the left.

  • Hi, listen, we're looking at your shop

  • and we're thinking that you sell the kind of stuff that we're looking at.

  • We have got some Union Jack mugs, we have got 150 of these,

  • we're really looking at £1.50.

  • So, we have got these, have a think.

  • We have also got some really stunning leather jackets.

  • - Oh, that's nice. - We have only got ten of these left.

  • - OK, so how many do you think you would like to take? - I have no idea.

  • - All of them? - I think that is a hug. Thank you so much. - Can I take a hug?

  • Now we have to call my boss.

  • We thought that you had the authority to buy.

  • No.

  • First rule is check you're speaking to the decision-maker.

  • - Right, move on, we've got to do this... - Keep going.

  • - Thanks very much. - Jaz is project manager.

  • She shot her hand up, and she got it.

  • Has she shown any sort of real leadership? Not really.

  • They been wandering about, "Shall we try this shop, try that shop?"

  • Pleasant woman but, actually, this is business.

  • We don't need to look or smell desperate.

  • That is not going to help us. So, big smiles - showtime!

  • Back at the diner, a done deal in bulk...

  • 280 for everything, great to do business with you.

  • ..for £50 more than the boys.

  • Thank you.

  • - We're doing all right, we've just managed to sell all the water. - Yes!

  • All of it? We're doing the lucky cat wave!

  • - Mid-morning. - Batteries out, boys.

  • Slot it into that cat, let's not waste time.

  • The casino car park.

  • It has taken us most of the morning.

  • - We have definitely lost an hour and a half. - More. - Two hours.

  • Re-boxed and powered up...

  • - Oh, you have put the batteries in? - Indeed.

  • I didn't expect such good service, but thank you very much.

  • It is £160 for the boys...

  • and bye-bye, cats.

  • We need to take the lessons which we have learnt from the cat catastrophe, forward.

  • Lunchtime. For both teams, a push for sales.

  • I really appreciate your time, and thank you for that, bye. OK, next.

  • We have just had some imported stock sent into our docks this morning.

  • We have got some leftover toilet roll.

  • No, I was going to say, it's all clean, all freshly packaged,

  • it's not reused or anything like that.

  • What I'm wondering is the strategy for

  • when we go into these clothes shops.

  • Do we want to carry the ukelele and the mug

  • and seem like purveyors of tat?

  • I would rather you stayed discreetly behind, and we show them the fact

  • that it is genuine leather, and the lining, the lining...

  • polyester lining, OK.

  • - Silky. - Silky. - Silky touch.

  • CRASH

  • Oh!

  • - It is a nice fit, isn't it, Francesca? - Yes, they're quite nice.

  • - With another sale under their belt... - One for £40, two for 35. - OK.

  • Next, for the girls, 41 bags of cat litter.

  • We need to figure out where we're going to sell it.

  • Looking for likely buyers, cosmetics entrepreneur, Uzma.

  • Try this one, 0207... Pets At Home.

  • ANSWERMACHINE: 'You have been placed on hold. Please wait.'

  • We have got lots and lots of cat litter.

  • We are wondering if the Mutts Nutts would be interested in taking a look at it?

  • 'Sorry, we're not interested.'

  • - Hi, guys. - So, we have still got the cat litter.

  • So, if you can make one appointment with Battersea Dogs Home

  • and get down there, because you have got a lot of litter.

  • - Battersea is too far, we can't go there. - 'I know it's a trek...'

  • There are two pet shops here as well.

  • Call Battersea and ask them if they're interested.

  • PHONE RINGS

  • 'Battersea Dogs and Cats Home.'

  • We have actually imported some cat litter today in very high quantity

  • and at some very competitive prices...

  • 'OK, that's fine, shall I book you an appointment?'

  • Bloody smooth.

  • - OK, we have got the appointment, let's do it. - Who's got a cat?

  • If I'm honest, I absolutely despise cats.

  • - Good morning, I am Neil from Endeavour. - Hi, Neil.

  • I'm looking at the three kittens, they're absolutely beautiful.

  • Here to turn cat litter into cash, the boys.

  • I'll pass over to Zee, who'll take you through exactly what

  • - we want to do for you. - OK. - Then we can take it from there.

  • We've got 41 bags of this. 16 litre, these are. Simply clean, simply reliable,

  • and one of the best qualities on the market.

  • Do you have any idea what you could give it to us for?

  • Without trying to insult you, for £8.

  • I wouldn't go anywhere near the kind of prices that you

  • are currently saying, at around £8.

  • - Can we have a quick minute, then we'll come back to you? - Of course.

  • We need to make the sale. One second, one second - where else?

  • What is the contingency?

  • You tell me where we're going to go if we don't sell now.

  • Zee was leading the negotiation

  • but you wouldn't have guessed it with Neil in the background.

  • If you give me it for five quid a bag, I'll take the lot.

  • That's quite a low price.

  • He's a real backseat driver.

  • Let's meet in the middle, 5.20, I'll shake your hand on that.

  • - I think that's a good deal. - OK, will you shake his hand or will I?

  • - I want both of you, one by one. Thank you very much. - A deal.

  • Excellent, thank you.

  • For £213, a job lot of cat litter scratched off.

  • I've realised it's a bit of a dog eat dog world here,

  • and I'm going to put my foot down a bit.

  • We're doing pretty well. In fact, we're doing really well.

  • - All we need to sell is the high-vis jackets. - Let me speak to them.

  • It's all right, guys.

  • Listen, I need to speak to them, do you understand?

  • I said it about seven times, mate.

  • I said it seven times, I want to tell them where to sell those jackets.

  • Zee, listen to me, why are you shouting?

  • - Because I said it seven times, - OK, here's the eighth time, bring them back.

  • Yes, they're here. Hello?

  • - Ukuleles are key, we need to sell them. - Ukuleles and the jackets.

  • For Jason's half of the boys, three product lines left to push.

  • We need to get rid of these as well.

  • Everywhere we go, we try to sell everything we have.

  • Back in Chinatown...

  • Still stuck with all 50 lucky cats,

  • a second chance for the girls to claw back a sale.

  • - You know what, I would be gutted not to sell. - Lucky cats in Chinatown.

  • My only concern is they probably buy these from China

  • at ridiculously cheap prices.

  • Stepping up to sell, Sophie.

  • - I was wondering if you sold any lucky cats. - Lucky cats?

  • I'm half Chinese myself, I'm completely superstitious.

  • I have got one in my house.

  • Restaurants buy them, I have a restaurant myself.

  • Can I take a look? Is it a plastic one? How much are you selling it?

  • We're going to sell them for about £5 per unit.

  • - I think that is a bit too much. - Perhaps £4.50.

  • I know the cost.

  • These items in China - you know how much they sell them?

  • In China is a completely different story.

  • We are in London, everything is more expensive in London.

  • Can I suggest something?

  • How about if you took maybe ten to start with

  • at maybe, say, £3.

  • That's a good idea.

  • Who actually clinched the deal? Not Sophie. It was Natalie.

  • Buy ten, you can have them at three quid each.

  • £30, thank you.

  • They're selling low. Not great.

  • Ten sold, £30 pocketed, 40 cats still to go.

  • To be fair, I'm not happy that we did ten for three.

  • No, we were going to lose it and I needed to give him a decision.

  • OK, let's go.

  • We sold ten units out of 50, that's quite shocking.

  • Unfortunately, the location that Jaz offered was Chinatown!

  • - This one, look, there. - See the one with all the lucky cats outside?!

  • South London.

  • - Who's pitching this? - Me, I'm leading this one.

  • - Are you happy with the pricing? - Yeah, so, £1.50, we're going to aim for.

  • Hoping to stand out, selling high-vis jackets,

  • - fast food entrepreneur Tim. - Hello, mate, you all right?

  • - Hi, my name is Tim. - Nice to meet you. - What's your name, sorry? - CJ.

  • CJ. We've got some of the finest high visibility jackets.

  • - Take a seat. - So, you've got the reflective panels. - OK.

  • It's completely machine washable. Obviously, it reflects the light.

  • We've got it in a variety of sizes. Are you interested?

  • If you want to sell at the price that I'm already buying at,

  • - then I'm probably happy with what I have. - Which is what, like one pound?

  • - Yeah. And that's the truth. - We can meet you somewhere, like,

  • - if you could sort of get near our £1.40, and we can... - £1.20.

  • - Happy to do £1.20? - I can do that for you. - Fantastic, 100 at £1.20. - No problem.

  • - Whole box. - Fantastic. Finally sold some product.

  • Absolutely great. I thought my chance wouldn't come this task.

  • I thought I'd always be in the background,

  • it's always someone else's turn to pitch.

  • When I want the phone, it's always someone else's turn

  • to do the phone calls, so it was good to get in and show what I'm good at.

  • - Get a shot of that empty van there, look at that! - Good job, team.

  • - Hi, Neil speaking. - Oh, hello, Neil.

  • Just to let you know, we've done really well on the sales here

  • - and we've sold out. - Well done, boys. - Perfect, well done.

  • We've got how many jackets? We've got six left.

  • We've got lots of ukuleles, we're still playing catch up, desperately.

  • If we can shift two tonnes' worth of water

  • and they can't even sell ten leather jackets in London?!

  • - Do you think he's a good project manager? - I don't think so, no.

  • He does not have any idea what we've done, what's gone on, we've had no help from him. He was not a manager!

  • 40 minutes to go.

  • We're not going to be able to sell 41 bags of cat litter to one person.

  • - Just ring this one. EN6. - Unable to find a home for their cat litter...

  • I just think we're flogging a dead horse.

  • - ..a change of tack from the girls. - Just keep your eyes peeled now.

  • There's a green and white shop.

  • They've got boxes, they've got things in crates. Great, Rebecca!

  • Right, cool, calm and collected.

  • We've got a fantastic deal on today of some bubble wrap.

  • - We do a lot of bubble wrap, what size is the bubble? - Small bubble. - 25.

  • - Small bubble. - We're looking at £33. - You've got no chance.

  • - All right, OK. - I'll tell you what we're paying at the moment, £12.49.

  • - What if we match that? - Hang on, hang on. - That's a 75-metre roll, though.

  • - £15? - That sounds all right, doesn't it? - Yeah. For ten rolls.

  • - So, we have toilet rolls. - We sell a lot of toilet rolls,

  • so that'd be very interesting for us, yes.

  • - That price per case at £7.20. - Sounds a very good price, yeah. - Done deal?

  • - Happy with £4.30? - Yeah.

  • At over £400, the biggest sale of the day.

  • - THEY CHEER - Group hug!

  • When a sale is made, everyone else in the group gets forgotten

  • very quickly, and it's like, oh, I've made a sale!

  • You totally redeemed yourself!

  • It doesn't faze me not to be in the limelight all the time.

  • You went in and you nailed it and we're all really proud of you.

  • 30 minutes left.

  • We're going to run like hell to sell those ukuleles.

  • - How are we doing for time? - Not good.

  • Run!

  • - Hello. - Hello. - Dot? I'm Jordan.

  • - They make really good gifts. - They're lucky!

  • It's quite nice from the outside, but from inside...

  • We can sell it to you...

  • Let me handle it, thank you, so if we could go to £4.50?

  • This is expensive.

  • It's just the one thing we have saved especially for you.

  • For the entire 40, we can give it to you for £6?

  • SHE STRUMS THE UKELELE

  • - Can I just put something risky out there? - Go for it.

  • - And if it's about the cats, don't go for it! - But I'm just saying, right?

  • I cannot believe you're still talking about cats!

  • No-one is listening to me!

  • - SHE STRUMS THE UKELELE - I mean, we are under a massive time constraint.

  • - We've got 15 seconds, I would say. - Yes. Five for 30?

  • And you've got a deal.

  • Well done.

  • Great work, Jordan.

  • Crack on, get back to the boardroom on time, we don't want to be late.

  • Trading over. Time to take stock.

  • - Hi, girls! What was your total figure of sales? - 272.

  • Whoop, whoop!

  • £270?!

  • That's a joke.

  • No way on this earth that even if we lose, any of us four

  • are going back into that boardroom! No way.

  • And if she even suggests it, I will be on her like a fly on shit!

  • - Could I have some feedback on my project manager-ship-ism?! - Erm...

  • Jason, he's committed business suicide.

  • He appointed me as another project manager within the team,

  • and we went and blew them away.

  • There's only so much lion taming that a project manager can do,

  • I think. What a long day.

  • You can go through to the boardroom now.

  • - Good evening. - ALL: - Good evening, Lord Sugar.

  • Well, a long day for everyone, I think. A tough task.

  • It was never going to be easy.

  • I think I will start with the ladies team, Jaz,

  • - you put yourself forward... - Yeah. - ..very, very quickly. Any regrets?

  • No, no, no regrets. I mean, it's harder than you think it's going

  • to be, but I did lead the team and the team were brilliant, so, yeah.

  • - What was the team name that you chose? - Evolve.

  • - Evolve, and how did that evolve? - That was my name! - Luisa. - Yeah. - OK.

  • - So, how did you find Jaz, then? - Very motivational.

  • At the beginning of the day, we'd asked her to be quite decisive and...

  • - Was she decisive? - She evolved over the day.

  • How was the communication between the two sub teams?

  • We didn't really have that much communication with her.

  • And I feel like I did a lot of the management for our team.

  • I think to me, Leah was project manager on this task.

  • The merchandise that you took, as far as sub teams are concerned,

  • - did you sell out, either of you? - We sold out of three of our products.

  • - So you nearly sold out? - Yeah, very nearly. - And what about your lot?

  • We were left with all of the mugs and seven leather jackets

  • - and 40 lucky cats. It's a cat. - Yeah, I know what they are.

  • - So you still have a lot of stuff left over. - yeah.

  • I think you short-circuited a little bit.

  • There was a bit of a traipse up and down Oxford Street, wasn't there?

  • - Oh, yes. - You had a long conversation with Italian Robert, didn't you?

  • We thought we had done the deal,

  • but then found out that he wasn't the decision-maker.

  • The first rule of selling to trade is make sure you're not talking to the cleaning lady,

  • because you end up talking to somebody who turns

  • around in the end and says, well, actually, I got no authority to buy.

  • That's a lesson we learned and then from then on we were asking.

  • - That's a bit of naivete, really. Isn't it? - Yep. - All right. OK.

  • I think I've got it all here.

  • Gentleman, what was the team name that you chose?

  • - Endeavour. - So an attempt that might not work, is that right? - To try.

  • - Yeah, to try. - And to hope to succeed.

  • Jason, did you bring in the Golden Fleece, do you think, here?

  • We put in a very robust performance. I think we all worked well as a team.

  • I understand that Neil, you kind of took it over?

  • - I'd probably agree with that, yeah? - Why did you do that?

  • I thought initially, there wasn't that leadership at that stage.

  • - You sussed that out straight away at the dockside? - Well, we did, we did.

  • He couldn't manage us.

  • If we set off on the task, on the wrong foot,

  • then it would be much easier to trip over and make a mistake.

  • - We didn't set off on the wrong foot, there was no foot at all. - Exactly.

  • Critical, clear,

  • concise instructions were left out right from the beginning.

  • Hang on a minute, everyone was trying to speak. The only person we couldn't hear was Jason.

  • Because he was trying to listen.

  • Jason was very quick to nominate me a team leader on the other team.

  • My team sold every bit of stock that we had for that day.

  • - So I probably should have led the whole task. - Neil is actually quite a capable person,

  • but as he's shown here, he believes in himself way more than

  • everyone else does, and it's quite embarrassing.

  • Why do you have to bring it up?! That it was a threat?

  • Can ask you one question? Who sold the most stock?

  • But it's not a competition, we're a team!

  • I've had a whole day of this, and I've got to tell you,

  • - I am very tired of it. - Can I just please add a note in?

  • Alex, what do you want to say?

  • - The thing is, obviously, I've worked with Liam all day, and I think... - With who all-day? - Sorry?

  • - You've worked with who all-day? - Liam.

  • - His name is Neil. - Oh, sorry I'm getting confused.

  • - I'm glad you was with him all day. - Oh, sorry. - Yeah!

  • I think Neil was very, very concerned about Jason's management style.

  • Much as he is a charming guy, the sales approach that he had during

  • the entire day was more Vicar of Dibley than it was market trader.

  • This sounds like a complete nightmare at the moment.

  • But let's talk about the product, what did you sell in the casino?

  • - We sold the lucky cats. - I heard that all four of you were

  • standing around putting bloody batteries in lucky cats!

  • Whose idea was to give them the batteries then?

  • - This was Myles's idea. - A lot of time was wasted.

  • You're very quiet, Tim, what are you doing there, you standing there deliberating?

  • No, not at all, not at all, I was waiting to be spoken to.

  • I'm speaking to you, I'm speaking to you, yeah, OK.

  • Probably the first time ever I felt like I wasn't being able to get my point across,

  • everyone was shouting on top of each other, I tried to

  • get my point across, but you know when you can't, then that's fine.

  • Sometimes you can step back so far you can fall over the cliff if you're not careful.

  • Well then, I thought the way to prove myself in this task is through sales.

  • - Right, so what did you do them? - High-vis jackets. - High-vis jackets? - Yes.

  • - They must have seen you coming! - Yes!

  • Right, well, look, after all of this tale of woe, I'm going

  • to ask Nick to read out these numbers.

  • - How did the ladies do? - OK.

  • Evolve led by Jaz, project manager, her sub teams sold £270 worth,

  • whereas Leah's sub team, they achieved sales of £839.30,

  • - giving a total of £1109.30. - Right. OK.

  • - Karren, the same thing about Endeavour? - Jason's sub team, £324.50.

  • Neil's sub team, £843.40.

  • Which means your total is £1,167.90.

  • That's £58 difference, ladies.

  • Anyway, gentlemen, you have all had a very, very hard day,

  • so what I want you to do now is go back,

  • I've got you a luxury house in Holborn,

  • this is where all the barristers and lawyers hang out,

  • the famous store, Fortnum & Mason, are bringing their top chef

  • there who's waiting for you and I will see you on the next...

  • Lord Sugar, can I just take this point

  • and say I've taken onboard your comments and it is going to change.

  • - At the very start, I was struggling. I have never experienced. - You've won!

  • I understand. I just wanted to explain myself.

  • - So shut up! Off you go. - OK. Thank you.

  • Right, well I think you lot need

  • to go off and have a chat about what went on, so off you go and I'll see

  • you back in this boardroom tomorrow where we'll go through things

  • in more detail and decide which one of you is going to be fired, OK?

  • Off you go.

  • - Well done, boys! Absolutely nailed it! - Well done, guys.

  • - Champagne and caviar! - And that sweet taste of victory!

  • - For the winners, time to savour the high life. - Very nice neighbourhood.

  • In the heart of the capital, first glimpse of their London home.

  • - Ha-ha! Look at this! - Look at this!

  • - Oh, wow! - Very nice. - Nice to see Lord Sugar put his hand in his pocket.

  • - What's that? - It's right the way through. - Here's to winning, boys.

  • - Wow, look at this. Oh, my, my. - Evening, gentlemen. - Evening. - Enjoy.

  • - Oh, lovely. - To teamwork.

  • We began as a team and we end of the team together.

  • - ALL: - Cheers.

  • Well, ladies, this completely sucks, and none of us want to be here,

  • especially after more than 50 hours awake.

  • I don't know what to say, I'm so disappointed.

  • I don't want to pass the buck, but we sold triple,

  • more than triple the amount of stuff that you guys sold.

  • We had a structure in place and a strategy. We got on with it.

  • Leah had all the figures sorted out, everything.

  • I had all of the appointments.

  • It wasn't like we had toilet rolls that we could go to a pub,

  • I could go to this.

  • - THEY ALL SPEAK AT ONCE - No, no, no.

  • Excuse me, excuse me, excuse me, I haven't finished.

  • I haven't finished talking, yeah?

  • I mean, I admire Jaz in that she did step forward,

  • she put herself out there.

  • was she the right person to do it? In hindsight, maybe no,

  • but she made a good decision and elected me as sub team manager.

  • In terms of a leader, Jaz was extremely motivational.

  • However, I don't think Jaz listened to me at all.

  • The things I had to say could have made a difference between a win

  • and a loss.

  • If it was my fault the team had lost, I'd say it.

  • I'd be absolutely honest about it and say, "This is what I did wrong."

  • But the problem is, I didn't do anything wrong.

  • My job as leader was to lead, and that's what I did.

  • I'm going to fight like my life depends on it, because it does.

  • You can go through to the boardroom now.

  • Well, you've had overnight to consider the events of yesterday.

  • Jaz, I threw the gauntlet down and you jumped in quickly.

  • And I'm going to give you the benefit of the doubt that

  • - it was a brave move. - It WAS brave. I was trying to be decisive...

  • Was you trying to be clever or something? I don't know.

  • You can't just put your hand up, and having the guts to put your hand,

  • expect then if you lose to still get through just because you were gutsy enough...

  • Thanks for that contribution(!)

  • What I knew I'd be able to do was lead the team through the night.

  • Jaz, people are saying about you that you started off

  • as if this was like the start of a netball match.

  • You know, "OK, girls, let's get our act together,

  • "we are going to be positive, we are going to win this thing,"

  • all these kind of motivational words.

  • Which, unfortunately, all add up to jack shit.

  • I like a lot of facts, you know.

  • Who's my best sellers? What's the products? And where we're going.

  • Let's get on with it. That's what I call team-leading.

  • It was both, Lord Sugar.

  • It wasn't just a load of comments to say, "Let's get going."

  • And with hindsight, doing it again, the result would be completely different.

  • Hm! You split up... Leah was a team leader.

  • Did you have that discussion amongst your lot?

  • We did have that discussion. We knew exactly what we were doing.

  • Any decision on location, where we were selling, was made totally by me.

  • When you appoint a sub-team leader, you do expect them to lead,

  • because it does sound like I was just sitting down, humming a tune,

  • - while this was happening. - Take ownership, Jaz.

  • You were the project manager.

  • Absolutely, I do take ownership, but what you need to realise is,

  • it was a team task and I'm project manager, I'm not jack of all trades.

  • So, I have a strategy and then you guys do it. We are a team.

  • But, Jaz, I think that I made the strategy.

  • I don't think you had a strategy and then I implemented it.

  • Jaz, you were supposed to analyse, what products can I sell

  • to certain trades that open up early in the morning.

  • For example,

  • why did you go to Chinatown at nine o'clock in the morning?

  • Yes, we didn't know it was going to be closed.

  • Once we found ourselves there, we utilised where we were

  • and went straight onto Oxford Street.

  • But why were you in Chinatown at that time?

  • I mean, that is common sense.

  • Even though we had the commodity, we had things like water

  • and loo roll, they weren't actually that easy to sell.

  • Easier to sell than lucky cats in Chinatown, that's for sure.

  • Everybody uses water, toilet roll and bubble wrap.

  • Cat litter, on the other hand, I admit, not as easy to sell.

  • Which is why I would have suggested calling Battersea Dogs Home and getting in there quick.

  • We were too busy selling stuff, Jaz.

  • - Just a suggestion. - Uzma, I've got some numbers here.

  • I've got down here that you didn't sell anything.

  • - Is that right? - My role in this wasn't to sell anything.

  • - What was it to do, then? - Make sure that we didn't waste any time.

  • Operations and logistics. I delegated roles within that.

  • Uzma wasn't allocated a selling role.

  • Her role was mainly organising where we were going next.

  • So, how come you didn't get to Battersea Cats and Dogs Home?

  • There's one place that's going to buy all your cat litter,

  • - and that's got to be the cat home. - The boys got there and cleaned up.

  • - Yes, they did. - Right, what was the first thing you sold?

  • We were disappointed with the fact that the first pitch,

  • we were really revved up to do it, and Rebecca,

  • "She's a top seller in her field, she's award-winning,"

  • and then she kind of went in and just epically failed.

  • I didn't epically fail.

  • I'm happy to discuss it at great length and in detail, so let's do that now.

  • I would like to point out, Rebecca redeemed herself...

  • Thank you(!) Very nice of you to point that out.

  • She turned out to actually be the biggest seller in your group.

  • Yes, she did, and she did really well.

  • And Sophie, I've got zero against you. You didn't sell anything.

  • Is that right?

  • I pitched to sell the lucky cats,

  • but I think Natalie then stepped forward...

  • We were going to lose the deal.

  • He started saying how cheap I get them from China.

  • You even said I was panicking.

  • This is why I didn't want to sell lucky cats in Chinatown. I knew that at the beginning.

  • I didn't want to sell the product in the first place.

  • - Oh, that's news to me. - No, I kept saying that.

  • Jaz, which two people are you bringing back in this boardroom?

  • I think I just have to go with who I feel could have contributed more

  • in our team.

  • - That's Sophie. It's for the right reason. - Is that really fair?

  • I'm having you and I'm not going to discuss it. It's my choice.

  • Unfortunately, someone should have thought about the cat litter

  • and Battersea Dogs Home.

  • If it wasn't for me, our team wouldn't have sold...

  • If it wasn't for me, we would have literally...

  • Of course, you are all perfect(!) Of course, you are all wonderful(!)

  • You did nothing wrong(!) You are all fabulous(!)

  • If we didn't have a plan, we would be...

  • - Jaz, you made the decision to be project manager like that. - HE CLICKS FINGERS

  • Now, come on, I want to go home today.

  • - I'd like to bring Uzma back in, along with Sophie, please. - OK.

  • Ladies, the rest of you, go back to the house

  • and I will see you on the next task, OK?

  • Thank you, Lord Sugar.

  • What I'd like to do now is have a little chat with Nick in particular,

  • so if you'd like to step outside and I'll call you back in shortly.

  • Jaz, I think she spent far too much time

  • on the kind of motivational speaking and all that stuff.

  • But one shouldn't underestimate the pressure

  • people are under in becoming project managers,

  • and as we've seen from these girls,

  • they don't take any prisoners, this lot.

  • Sophie was a big disappointment to me.

  • She was very quick with her criticism of everybody else

  • and not very insightful to her own shortcomings in not selling anything.

  • Uzma claims she was in charge of logistics. Jury is out.

  • Simple as that. Jury is out.

  • PHONE RINGS

  • - Yes, Lord Sugar. - Would you send the three of them in, please.

  • 'Yes, Lord Sugar.'

  • Lord Sugar will see you now.

  • Jaz, I guess that the two ladies sitting either side of you

  • would like to know why you've bought them in.

  • Perhaps you'd like to start with what Uzma's doing here.

  • I know you didn't sell anything, Uzma,

  • and also, being logistics, I would have thought that the cat litter

  • was high on a priority for getting rid of.

  • Knowing that the boys sold their cat litter all in one

  • and that sale was the one that we could have had...

  • But I was going through all the directories, pulling out numbers.

  • Leah was on the phone.

  • - Just tell me that you did try and sell that cat litter to Battersea Dogs Home. - Yes.

  • Uzma, I have this vision of you orchestrating a military kind of campaign.

  • "You go here, you go there, this one opens this time,

  • - "that one opens this time." - That's very much what happened.

  • If I didn't do the job that I did, we wouldn't have made those sales.

  • Did you not think, "This is a selling task, I should perhaps sell"?

  • Do you not think that if you had someone like me in your team,

  • you would have probably made some more sales?

  • - I have no idea how you performed... - But you didn't sell anything.

  • - You were logistics girl. - I'm a logistics girl?

  • You WERE logistics girl.

  • - I'm the businesswoman, darling. - We're all businesswomen.

  • But what did you do? You didn't sell anything.

  • She claims what she did was a logistics task.

  • Now, look, Jaz, what's Sophie doing here?

  • Sophie, unfortunately, was a passenger on this task.

  • In that sale with the china cats,

  • when Sophie was trying to make the one chance she had

  • to really push these sales through, she would not drop the price.

  • - We're pushed for time... - You were pushing Chinatown and I thought, "Right,

  • "we've got imported products, why are we going to go and sell an imported china good?"

  • When did you explain that to me, as the expert on lucky cats?

  • I'm not an expert on lucky cats.

  • You didn't listen to me, and you pushed it,

  • because you said, "No, we'll go to Soho, we'll go to Chinatown."

  • You are trying to sell a Chinese product to Chinese people

  • who do you not think would buy it for about 5p?

  • Do you not know that lucky cats are in every single Chinese restaurant in the country

  • and, you know, to go and sell the stuff in Chinatown is like coal to Newcastle?

  • Do you know what? The fact remains that as project manager, I managed the team, I led the team.

  • We failed because we didn't sell enough and we lost by £58.

  • - You didn't sell anything. - All three of you didn't sell anything, Jaz.

  • That's true, and that's why they are both here.

  • Jaz, people are saying about you that you don't listen.

  • You say under your best business skills,

  • "Once I've got an idea in my head, it's going to happen."

  • - And is that what you found from her? - Absolutely.

  • You didn't listen to me from the moment I said, "These have a Chinese origin."

  • "I'm bossy when I'm right, and I'm often right."

  • I've had a chance to show leadership skills under pressure

  • and organisational skills, and I believe that I've done that.

  • I've also got a lot more to show. I don't give up and I don't say no.

  • If I leave this process, I want it to be because I'm not good enough,

  • not because other people have suddenly decided I'm an easy scapegoat.

  • The only way I'll know if you're not good enough, really,

  • is listening to other people.

  • And right now, you know, I've got an issue.

  • - And you say that she is more culpable than you. - Oh, man!

  • - Sophie, who I adore... - No, I'm not "man". I'm Lord Sugar, OK?

  • I'm so sorry. I think Sophie is more culpable than me.

  • - Jaz, how is that fair? - I shouldn't be fired because I had a task to lead the team, which I did.

  • - Clearly you didn't. - Ladies, I think I've had it.

  • I think I've had enough. I think I've heard enough, had enough.

  • Jaz, very, very brave move to jump in and be the project manager,

  • and I do give you credit for that.

  • Was it clever? I don't think so.

  • Certainly wasn't clever the speed at which you did it.

  • Uzma...

  • I was confused why Jaz brought you in here.

  • I've owned businesses and I've had sales teams

  • where a logistics person is the heart of the company,

  • so I understand what that means.

  • And on that basis, you are not in my consideration at the moment.

  • Thank you, Lord Sugar.

  • Sophie...

  • you didn't sell anything.

  • Jaz was adamant that you were coming back in here.

  • And that tells me that she felt

  • that you didn't pull your weight on this task.

  • I have to give that deep consideration.

  • I think that, Jaz,

  • there was terrible mayhem going on,

  • bad organisation, fatal mistakes made,

  • and I do believe that your biggest mistake was jumping in too quickly.

  • On that basis, Jaz,

  • you're fired.

  • OK, thank you.

  • And I'll see both you ladies on the next task, OK?

  • BOTH: Thank you, Lord Sugar.

  • Take care, sweetheart.

  • If I had my time again, I'd love to say I wouldn't volunteer, but I know I would.

  • I'm gutted to be fired before I've got the chance to show how amazing I am.

  • And I really wanted to go right through to the end of the process,

  • because my business plan is phenomenal.

  • - Was Jaz to blame as the project manager? - Yes, she should go. - OK.

  • The project management was so bad.

  • You know, it just really wasn't great.

  • Do you guys not think that because Uzma owns her own business,

  • that she has more credentials?

  • I found her to be not very effective.

  • But she talks really well. She talks a good fight.

  • CHEERING

  • That was the most terrifying experience.

  • That initial going into the boardroom for the first time

  • is quite daunting, and once you've done it...

  • - You're ready to do it again. - Exactly. - So, go on, be ready for it.

  • LAUGHTER

  • Now 15 candidates remain.

  • Lord Sugar's search for his next business partner has begun.

  • Next time...

  • Your task is all about making money from flavoured beer.

  • - Bloody hell! - ..trouble brews...

  • We are having an absolute shocker at the factory.

  • - I'm surprised you've even turned up. - ..frustrations ferment...

  • - Jason, will you be quiet, you silly shit?! - You need to let me speak.

  • - ..then things turn bitter. - I have never seen such a bloody mess.

  • You're all a bloody waste of space.

  • You're fired. 0:58:27.680,1193:02:47.295 Subtitles by Red Bee Media Ltd

In a harsh economic landscape,

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