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  • The subtitle of the book is, "Escape 9-5, live anywhere, and join the new rich." Uh,

  • a little, perhaps, too good to be true, a little scamy, but is this possible? Absolutely.

  • How do I know this? Because I have plenty of friends who do the exact same thing, and

  • I could actually do this myself right now, granted I wouldn't be able to live in the

  • United States. So is this possible? Absolutely. But, are most people going to be able to do

  • this? Absolutely not. But, I feel like a lot of people take that and use it as an argument

  • for why this book sucks, or why this book isn't good, or why this book is scamy. And

  • it's like, look, can you become in charge of your response? So imagine you wake up and

  • you spilled coffee on your favorite shirt in the morning and then you go down to your

  • car and it doesn't start. Can you become in charge of the response and still be happy?

  • Of course. Are most people going to be able to do that? No. But, I don't sit here saying,

  • "Well, you know, that means that Viktor Frankl's Man's Search for Meaning sucks and uh, Stephen

  • Covey's The 7 Habits of Highly Effective People is a scam." But, with that said, there are

  • certain things that you don't want to be naive about. And I actually do have plenty of experience

  • with this, so I do want to clear some of those things up, so let's get into it. So imagine

  • I come to you and I say, "Hey, I make $30,000 a year. Here's my friend John. He makes a

  • $150,000 a year. Who's richer?" You'll say, "Well, of course John's richer. I mean, he's

  • five times richer than you are." But is that true? Okay, let's look into that. What if

  • I told you, "I work 10 hours a week, and John works 80 hours a week." Ooh, what is it now?

  • Turns out that John actually makes about $36 an hour, and I make $58 an hour. Starting

  • to get interesting. Well, what if I tell you John lives in New York City and that's where

  • his job is. He can't live anywhere else because then he won't be able to make that money.

  • But me, I don't have to live anywhere. I could be anywhere around the world and still be

  • making that money. Well guess what, John's in New York now and he wants to take his girlfriend

  • out to a fine dining place. He's going to pay $200. But, in the country that I'm in,

  • when I take my girlfriend out, that's only going to cost $20. Who's richer now? Well,

  • in this case, I'm richer than John is. So I really want to emphasize this point, so

  • let me exaggerate it a little bit. If I told you, "Hey, come work for me in Breadville

  • and I'll pay you $5M." You might say, "Yay, I'm going to be making millions!" But then

  • you come to Breadville and a single piece of bread costs $1M, you're not really rich.

  • So this is really the foundation of the book. Yes, in absolute income, John is five times

  • richer than I am, but in relative income, I can be way richer than John is. So what's

  • the basic idea? Well, you create a product, and then you sell it - basic entrepreneurship.

  • The idea is that great things happen when you earn in dollars and spend in pesos or

  • bahts. So instead of explaining some obscure example of a sketchy supplement that he sold,

  • let me give you an example that you'll resonate with really easily. So you're watching this

  • video right now. It's basically an animation video about a self-help book. Take the exact

  • same concept, you don't have to reinvent the wheel, take this exact same concept, and if

  • you want to know how you can contact me and I'll be more than happy to help you, but take

  • this concept and apply it to, let's say, philosophy. That's what you enjoy. You know a lot about

  • philosophy. Take concepts and explain them in a fun and educational way. I can actually

  • see that becoming a great success. Grow it a little bit, and then just through ad revenue,

  • just through affiliate marketing the resources that you're getting the information from,

  • and maybe creating a little product, you can be there. I can actually see that as a great

  • success. Now here's how that's misleading and the book does the exact same thing. I'm

  • not lying, but I'm coming from my perspective. What I have to keep in mind is that the average

  • person doesn't even know how it's possible to make money online. So when I'm coming to

  • you and saying, "Hey, you could do that in a few months, and I can totally see that becoming

  • a great success," that's with the experience and knowledge that I have. So guess what,

  • for a person who hasn't done that, it might be hard to make a product that's going to

  • sell. Or a person who has no idea how stuff works on YouTube, it might take more than

  • a few months to start a successful channel. So make sure you're not naive about that,

  • but also realize that there is nothing that I have that you couldn't get to. You could

  • do plenty of research, you could get plenty of experience. So yeah, it might not be in

  • six months, but guess what, you start a channel, it takes a year and it's a complete disaster,

  • and you learn so much from it, and then it takes another year for you to build a successful

  • channel. That's two years, even if it was three years, what's the alternative? If this

  • is what you want to do, the alternative is working for someone as a slave for 40 years.

  • Now here's the next big thing and a really important part of the book. Things don't take

  • as much time as we think they should. So I was actually a part of a well-respected, successful,

  • one of the best organizations in the world. And they would take people and literally have

  • them somewhere for 8 hours and be wasting their time when if they had done that individually,

  • they could have done it in a single hour. So two huge things that you want to keep in

  • mind when you want to be effective. One's elimination and the other one's outsourcing.

  • So here's how I could use those two principles to turn working on my channel all day for

  • seven days a week into only two hours a week, only two hours a week, and basically the same

  • results. A big part of the elimination process is the 80/20 principle, and I actually have

  • a whole video about that. But the idea is very simple... I used to spend hours and hours

  • every day becoming a part of every website and everywhere I could put my video on, and

  • then I realized, "Dude, what are you doing? There's only one website that's sending you

  • most of your traffic." So literally, I turned something that I did for hours and hours into

  • something that I do in 5 minutes now and I've kept the majority of the results. The second

  • part is outsourcing. And the book talks about virtual assistants, basically people who'll

  • do everything for you, schedule things for you, do your email, all of that. And people

  • get really upset about that, "Well, what about my safety?! What about the security of my

  • information?!" And it's like, look, first of all, what were you expecting? Your increasing

  • your reward, so obviously your risk in going to increase. But even with that, you could

  • do that really smart, but if you're not going to do that exact same thing, forget the details,

  • think about the bigger picture. Outsourcing. Focus on that. So in my case, the only reason

  • I haven't outsourced the animation process for my videos is because I've actually enjoyed

  • it. So when I create an animation, the audio recording takes about an hour, and then the

  • animation takes about ten hours. That's a lot of time. And look, I don't even have to

  • go overseas to outsource that. I could outsource that to a kid here that goes to high school

  • that has extra time. And I could pay him less than 5% of what the video is going to generate

  • for me. And now each video only takes me an hour to make. So if I'm going to put out two

  • videos a week, that would be two hours of recording and you know, a few minutes of marketing

  • on just one website. That's it. But when I first started I had no idea, and I would literally

  • spend all day every day doing those things, and I've kept all of those results but now

  • it's only going to take me about two hours a week when I start outsourcing. And get into

  • the habit of outsourcing, even if you don't need it, start doing it. Often times, I'll

  • meet a person, just a fully grown man, a 40-year-old man, and he'll brag about how he cut the grass

  • all day yesterday and saved the money. And I'm sitting there thinking, "So your entire

  • day is worth $20, that's it?" So get into the habit of this even if you don't need it.

  • The experience coming from it will be invaluable. You'll learn when you outsource it to the

  • wrong person, and well, they're not doing the job right, or they didn't get it done

  • by the deadline. You'll learn so many things but get into the habit of outsourcing things.

  • So in conclusion, this is a great book. I mean I know a lot about this topic, but I

  • still learned so much, so I would definitely recommend reading it. But, don't be naive

  • about, and I've addressed some of the things that can be a little bit misleading. But,

  • at the same time, don't take that as, "Well, I can't do it and someone else can." You know,

  • is this possible? Absolutely. Are most people going to be able to do it? Absolutely not.

  • Just like most people won't be able to become in control of their response to negative stimuli

  • around them, actually that's probably harder for most people. But, that's not a good enough

  • reason to say why something doesn't have merit.

The subtitle of the book is, "Escape 9-5, live anywhere, and join the new rich." Uh,

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