which sits between China and Japan.

The nation is a land of contrasts with an abundance of high tech cities and industries,

but also a strong culture and traditions stretching back thousands of years.

Over the last 50 years South Korea has changed dramatically

emerging as one of Asia's most dynamic economies.

The nations capital Seoul is one of the world's great mega-cities.

Here the locals love to have fun in the countless bars, casinos and theatres,

not to mention entire neighbourhoods dedicated to South Korea's other great love,

shopping.

However, Korean traditions run deep and this city of 10 million people

is also home to dozens of ornate temples and palaces.

There are many beautiful coastal areas in South Korea where it's easy

to mingle with locals and enjoy a more relaxed beach-side lifestyle.

A holiday atmosphere abounds and there are many amusement and theme parks.

The mountainous areas are beautiful and are easily accessible by cable cars

and paved pathways and offer incredible scenery.

The countryside also abounds in parklands, gardens and waterfalls

that are exquisite all year round.

All over the country you'll find museums and art galleries of every kind

with exhibits ranging from fine art to the outright quirky.

With a long history and deep traditions South Korea has many well preserved

military and religious sites as well as historically important ruins.

The mix of modern and traditional culture, a long and complex history,

and warm and friendly people make a holiday in South Korea truly unforgettable.