Name: Shane Greenstein:"互聯網如何成為商業"｜谷歌講座 (Shane Greenstein: "How the Internet Became Commercial" | Talks at Google)
Uploaded: 2021-01-14T05:52:36.000Z
Duration: 45 min
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SHANE GREENSTEIN: Thank you for having me.

程度副詞

Look, we're small enough that we can have a conversation.

I do have a presentation, but you can also

And I hope to share a little bit with you.

I can't share the whole thing with you now, but perhaps

And I really appreciate you taking the time.

So let me just say what the book's aspirations were

The big question is why did the commercialization

of the internet have such a large economic impact?

What the book does, it accomplishes three things.

I like to say there's nothing in this book that wasn't already

Second, it focuses on innovation and commercialisation.

There's lots of very good writing on invention,

this phrase "innovation from the edges," which

If you have children and you talk to them,

I don't know if you've had this experience of showing them

"Leave It to Beaver on TV" and then you say, look, look,

It's changed an enormous number of industries, how they behave.

It changed the identities of the leaders in many industries.

These are sort of things you don't see happening together

very often in the 200-year history of capitalism,

It's the sort of thing you only see with electricity,

and so that, in and of itself it's of interest.

You can also see some of the symptoms in other things

online-- you had half the households online

by the beginning of 2001, which is extraordinarily fast,

and the number of businesses online 90% of US businesses

were online by 2001, which is also extraordinarily fast.

The other reason to write this book-- many people, when they

look for something that the government did,

as if the US government orchestrated this, or somebody

That's actually a very misleading metaphor.

who were involved in inventing the internet.

That's the other reason to write a book like this.

So I'm going to focus on commercialization.

This is the best picture I could find of tubes.

is taking technology and finding value in it.

And that's where the focus of the book is.

That's typically not something people write about,

although you're all living it at the moment.

The reason you want to focus on innovation

and commercialization, it is a much better focus

And it's also a much better way to understand

why some government policies succeeded and others failed.

So the big question that shows up in the middle of the book

And what are the processes that we observe

And by the way, these are very durable patterns,

the kinds of commercial patterns you find, again,

over 100 years, the sort of things you see in electricity,

major agricultural inventions, telephones, and so on.

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Shane Greenstein:"互聯網如何成為商業"｜谷歌講座 (Shane Greenstein: "How the Internet Became Commercial" | Talks at Google)

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