comes to growth, ecommerce is growing fast, and you may wonder why. Well, pay close attention,

because I’ve got five big trends that are leading to this year’s ecommerce boom.

  1. Showrooming is a reality

You may ask:  What is showrooming? So let’s say that you go into a retail store, you try

out the merchandise, check it out, try it on for size. Then you pull out your smartphone

or you go home to your PC and you look up the cheapest price online. That is showrooming.

It’s growing in popularity, which is leading to more sales in the ecommerce world.

  2. Mobile and tablet traffic are on the rise

People using their smartphones and their tablet devices to come to your ecommerce site is

becoming more and more apparent every day. So as more devices, be it in the hands of

more people, well, ecommerce sales are going to grow right along with it.

  3. Comparison shopping is still as important

as ever Even though consumers are still willing to

shell out more money for different products, they still want the best price. And guess

what? Ecommerce is the perfect place for them to do just that. So when price conscious consumers

come with a convenient comparison shopping engine, that leads to more ecommerce sales.

  4. There’s a growing need for specialized

and a larger diversity of products being sold online.

f you absolutely have to have that Star Wars Light Saber from that very first movie, well

guess what? You probably can’t find that at the mall, but online you absolutely can.

So with the growth of niche products, you’re definitely going to have a lot more sales

that are very catered to specific markets.  

5. Holiday shopping is bigger than ever Here at Volusion we predict a 20% increase

for small to medium online businesses in the 2013 season, and that’s because everyone

knows that better prices and more convenience can be found online. So keep Black Friday

and Cyber Monday circled on your calendar, because that’s going to be a great boon

to your online business and the overall ecommerce industry.

  So now that you know why ecommerce is growing

at such a rapid pace, it’s time to get into the game. So whether you’re new to online

business or you’re just trying to optimize, let us know if you have any questions. We’re

always happy to help. Just leave me a comment in the box below. I’ll get right back to

you. From me to you, happy selling.