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  • Translator: Jenny Zurawell Reviewer: Morton Bast

  • America's public energy conversation

  • boils down to this question:

  • Would you rather die of A) oil wars,

  • or B) climate change,

  • or C) nuclear holocaust,

  • or D) all of the above?

  • Oh, I missed one: or E) none of the above?

  • That's the one we're not normally offered.

  • What if we could make energy do our work

  • without working our undoing?

  • Could we have fuel without fear?

  • Could we reinvent fire?

  • You see, fire made us human;

  • fossil fuels made us modern.

  • But now we need a new fire

  • that makes us safe, secure, healthy and durable.

  • Let's see how.

  • Four-fifths of the world's energy

  • still comes from burning each year

  • four cubic miles of the rotted remains

  • of primeval swamp goo.

  • Those fossil fuels

  • have built our civilization.

  • They've created our wealth.

  • They've enriched the lives of billions.

  • But they also have rising costs

  • to our security, economy, health and environment

  • that are starting to erode, if not outweigh their benefits.

  • So we need a new fire.

  • And switching from the old fire to the new fire

  • means changing two big stories about oil and electricity,

  • each of which puts two-fifths of the fossil carbon in the air.

  • But they're really quite distinct.

  • Less than one percent of our electricity is made from oil --

  • although almost half is made from coal.

  • Their uses are quite concentrated.

  • Three-fourths of our oil fuel is transportation.

  • Three-fourths of our electricity powers buildings.

  • And the rest of both runs factories.

  • So very efficient vehicles, buildings and factories

  • save oil and coal,

  • and also natural gas that can displace both of them.

  • But today's energy system is not just inefficient,

  • it is also disconnected,

  • aging, dirty and insecure.

  • So it needs refurbishment.

  • By 2050 though, it could become efficient,

  • connected and distributed

  • with elegantly frugal

  • autos, factories and buildings

  • all relying on a modern, secure

  • and resilient electricity system.

  • We can eliminate our addiction to oil and coal by 2050

  • and use one-third less natural gas

  • while switching to efficient use

  • and renewable supply.

  • This could cost, by 2050,

  • five trillion dollars less in net present value,

  • that is expressed as a lump sum today,

  • than business as usual --

  • assuming that carbon emissions

  • and all other hidden or external costs are worth zero --

  • a conservatively low estimate.

  • Yet this cheaper energy system

  • could support 158 percent bigger U.S. economy

  • all without needing oil or coal,

  • or for that matter nuclear energy.

  • Moreover, this transition needs no new inventions

  • and no acts of Congress

  • and no new federal taxes, mandate subsidies or laws

  • and running Washington gridlock.

  • Let me say that again.

  • I'm going to tell you how to get the United States

  • completely off oil and coal, five trillion dollars cheaper

  • with no act of Congress

  • led by business for profit.

  • In other words, we're going to use our most effective institutions --

  • private enterprise co-evolving with civil society

  • and sped by military innovation

  • to go around our least effective institutions.

  • And whether you care most

  • about profits and jobs and competitive advantage

  • or national security, or environmental stewardship

  • and climate protection and public health,

  • reinventing fire makes sense and makes money.

  • General Eisenhower reputedly said

  • that enlarging the boundaries of a tough problem

  • makes it soluble by encompassing more options and more synergies.

  • So in reinventing fire,

  • we integrated all four sectors that use energy --

  • transportation, buildings, industry and electricity --

  • and we integrated four kinds of innovation,

  • not just technology and policy,

  • but also design and business strategy.

  • Those combinations yield

  • very much more than the sum of the parts,

  • especially in creating deeply disruptive business opportunities.

  • Oil costs our economy two billion dollars a day,

  • plus another four billion dollars a day

  • in hidden economic and military costs,

  • raising its total cost to over a sixth of GDP.

  • Our mobility fuel goes three-fifths to automobiles.

  • So let's start by making autos oil free.

  • Two-thirds of the energy it takes to move a typical car

  • is caused by its weight.

  • And every unit of energy you save at the wheels,

  • by taking out weight or drag,

  • saves seven units in the tank,

  • because you don't have to waste six units

  • getting the energy to the wheels.

  • Unfortunately, over the past quarter century,

  • epidemic obesity has made our two-ton steel cars

  • gain weight twice as fast as we have.

  • But today, ultralight, ultrastrong materials,

  • like carbon fiber composites,

  • can make dramatic weight savings snowball

  • and can make cars simpler and cheaper to build.

  • Lighter and more slippery autos

  • need less force to move them,

  • so their engines get smaller.

  • Indeed, that sort of vehicle fitness

  • then makes electric propulsion affordable

  • because the batteries or fuel cells

  • also get smaller and lighter and cheaper.

  • So sticker prices will ultimately fall to about the same as today,

  • while the driving cost, even from the start,

  • is very much lower.

  • So these innovations together can transform automakers

  • from wringing tiny savings

  • out of Victorian engine and seal-stamping technologies

  • to the steeply falling costs

  • of three linked innovations that strongly reenforce each other --

  • namely ultralight materials, making them into structures

  • and electric propulsion.

  • The sales can grow and the prices fall even faster

  • with temporary feebates,

  • that is rebates for efficient new autos

  • paid for by fees on inefficient ones.

  • And just in the first two years

  • the biggest of Europe's five feebate programs

  • has tripled the speed of improving automotive efficiency.

  • The resulting shift to electric autos

  • is going to be as game-changing

  • as shifting from typewriters to the gains in computers.

  • Of course, computers and electronics

  • are now America's biggest industry,

  • while typewriter makers have vanished.

  • So vehicle fitness

  • opens a new automotive competitive strategy

  • that can double the oil savings over the next 40 years,

  • but then also make electrification affordable,

  • and that displaces the rest of the oil.

  • America could lead this next automotive revolution.

  • Currently the leader is Germany.

  • Last year, Volkswagen announced

  • that by next year they'll be producing

  • this carbon fiber plugin hybrid

  • getting 230 miles a gallon.

  • Also last year, BMW announced

  • this carbon fiber electric car,

  • they said that its carbon fiber is paid for

  • by needing fewer batteries.

  • And they said, "We do not intend to be a typewriter maker."

  • Audi claimed it's going to beat them both by a year.

  • Seven years ago, an even faster and cheaper

  • American manufacturing technology

  • was used to make this little carbon fiber test part,

  • which doubles as a carbon cap.

  • (Laughter)

  • In one minute -- and you can tell from the sound

  • how immensely stiff and strong it is.

  • Don't worry about dropping it, it's tougher than titanium.

  • Tom Friedman actually whacked it as hard as he could with a sledgehammer

  • without even scuffing it.

  • But such manufacturing techniques

  • can scale to automotive speed and cost

  • with aerospace performance.

  • They can save four-fifths of the capital needed to make autos.

  • They can save lives

  • because this stuff can absorb

  • up to 12 times as much crash energy per pound as steel.

  • If we made all of our autos this way,

  • it would save oil equivalent to finding

  • one and a half Saudi Arabias, or half an OPEC,

  • by drilling in the Detroit formation, a very prospective play.

  • And all those mega-barrels under Detroit

  • cost an average of 18 bucks a barrel.

  • They are all-American, carbon-free

  • and inexhaustible.

  • The same physics and the same business logic

  • also apply to big vehicles.

  • In the five years ending with 2010,

  • Walmart saved 60 percent of the fuel per ton-mile

  • in its giant fleet of heavy trucks

  • through better logistics and design.

  • But just the technological savings in heavy trucks

  • can get to two-thirds.

  • And combined with triple to quintuple efficiency airplanes,

  • now on the drawing board,

  • can save close to a trillion dollars.

  • Also today's military revolution in energy efficiency

  • is going to speed up all of these civilian advances

  • in much the same way that military R&D

  • has given us the Internet, the Global Positioning System

  • and the jet engine and microchip industries.

  • As we design and build vehicles better,

  • we can also use them smarter

  • by harnessing four powerful techniques

  • for eliminating needless driving.

  • Instead of just seeing the travel grow,

  • we can use innovative pricing,

  • charging for road infrastructure by the mile, not by the gallon.

  • We can use some smart IT to enhance transit

  • and enable car sharing and ride sharing.

  • We can allow smart and lucrative growth models

  • that help people already be near where they want to be,

  • so they don't need to go somewhere else.

  • And we can use smart IT

  • to make traffic free-flowing.

  • Together, those things can give us the same or better access

  • with 46 to 84 percent less driving,

  • saving another 0.4 trillion dollars,

  • plus 0.3 trillion dollars from using trucks more productively.

  • So 40 years hence, when you add it all up,

  • a far more mobile U.S. economy

  • can use no oil.

  • Saving or displacing barrels for 25 bucks

  • rather than buying them for over a hundred,

  • adds up to a $4 trillion net saving

  • counting all the hidden costs at zero.

  • So to get mobility without oil,

  • to phase out the oil,

  • we can get efficient and then switch fuels.

  • Those 125 to 240 mile-per-gallon-equivalent autos

  • can use any mixture of hydrogen fuel cells,

  • electricity and advanced biofuels.

  • The trucks and planes can realistically use

  • hydrogen or advanced biofuels.

  • The trucks could even use natural gas.

  • But no vehicles will need oil.

  • And the most biofuel we might need,

  • just three million barrels a day,

  • can be made two-thirds from waste

  • without displacing any cropland

  • and without harming soil or climate.

  • Our team speeds up these kinds of oil savings

  • by what we call "institutional acupuncture."

  • We figure out where the business logic

  • is congested and not flowing properly,

  • we stick little needles in it to get it flowing,

  • working with partners like Ford and Walmart and the Pentagon.

  • And the long transition is already well under way.

  • In fact, three years ago mainstream analysts were starting to see peak oil,

  • not in supply, but in demand.

  • And Deutsche Bank even said world oil use could peak around 2016.

  • In other words, oil is getting uncompetitive even at low prices

  • before it becomes unavailable even at high prices.

  • But the electrified vehicles

  • don't need to burden the electricity grid.

  • Rather, when smart autos exchange electricity and information

  • through smart buildings with smart grids,

  • they're adding to the grid valuable flexibility and storage

  • that help the grid integrate

  • varying solar and wind power.

  • So the electrified autos

  • make the auto and electricity problems

  • easier to solve together than separately.

  • And they also converge the oil story

  • with our second big story,

  • saving electricity and then making it differently.

  • And those twin revolutions in electricity

  • will bring to that sector

  • more numerous and profound and diverse disruptions

  • than any other sector,

  • because we've got 21st century technology and speed colliding head-on

  • with 20th and 19th century institutions, rules and cultures.

  • Changing how we make electricity gets easier

  • if we need less of it.

  • Most of it now is wasted

  • and the technologies for saving it

  • keep improving faster than we're installing them.

  • So the unbought efficiency resource

  • keeps getting ever bigger and cheaper.

  • But as efficiency in buildings and industry

  • starts to grow faster than the economy,

  • America's electricity use could actually shrink,

  • even with the little extra use required

  • for those efficient electrified autos.

  • And we can do this just by reasonably accelerating existing trends.

  • Over the next 40 years, buildings,

  • which use three-quarters of the electricity,

  • can triple or quadruple their energy productivity,

  • saving 1.4 trillion dollars, net present value,

  • with a 33 percent internal rate of return

  • or in English,

  • the savings are worth four times what they cost.

  • And industry can accelerate too,

  • doubling its energy productivity

  • with a 21 percent internal rate of return.

  • The key is a disruptive innovation

  • that we call integrative design

  • that often makes very big energy savings

  • cost less than small or no savings.

  • That is, it can give you expanding returns,

  • not diminishing returns.

  • That is how our 2010 retrofit

  • is saving over two-fifths of the energy in the Empire State Building --

  • remanufacturing those six and a half thousand windows on site

  • into super windows that pass light, but reflect heat.

  • plus better lights and office equipment and such

  • cut the maximum cooling load by a third.

  • And then renovating smaller chillers instead of adding bigger ones

  • saved 17 million dollars of

  • capital cost, which helped pay for the other improvements

  • and reduce the payback to just three years.

  • Integrative design can also increase

  • energy savings in industry.

  • Dow's billion-dollar efficiency investment

  • has already returned nine billion dollars.

  • But industry as a whole has another half-trillion dollars

  • of energy still to save.

  • For example, three-fifths of the world's electricity runs motors.

  • Half of that runs pumps and fans.

  • And those can all be made more efficient,

  • and the motors that turn them

  • can have their system efficiency roughly doubled

  • by integrating 35 improvements, paying back in about a year.

  • But first we ought to be capturing bigger, cheaper savings

  • that are normally ignored and are not in the textbooks.

  • For example, pumps, the biggest use of motors,

  • move liquid through pipes.

  • But a standard industrial pumping loop

  • was redesigned to use at least 86 percent less energy,

  • not by getting better pumps,

  • but just by replacing long, thin, crooked pipes

  • with fat, short, straight pipes.

  • This is not about new technology,

  • it's just rearranging our metal furniture.

  • Of course, it also shrinks the pumping equipment

  • and its capital costs.

  • So what do such savings mean

  • for the electricity that is three-fifths used in motors?

  • Well, from the coal burned at the power plant

  • through all these compounding losses,

  • only a tenth of the fuel energy

  • actually ends up coming out the pipe as flow.

  • But now let's turn those compounding losses around backwards,

  • and every unit of flow or friction that we save in the pipe

  • saves 10 units of fuel cost, pollution

  • and what Hunter Lovins calls "global weirding"

  • back at the power plant.

  • And of course, as you go back upstream,

  • the components get smaller and therefore cheaper.

  • Our team has lately found such snowballing energy savings

  • in more than 30 billion dollars worth of industrial redesigns --

  • everything from data centers and chip fabs

  • to mines and refineries.

  • Typically our retrofit designs

  • save about 30 to 60 percent of the energy

  • and pay back in a few years,

  • while the new facility designs save 40 to 90-odd percent

  • with generally lower capital cost.

  • Now needing less electricity

  • would ease and speed

  • the shift to new sources of electricity, chiefly renewables.

  • China leads their explosive growth and their plummeting cost.

  • In fact, these solar power module costs

  • have just fallen off the bottom of the chart.

  • And Germany now has more solar workers

  • than America has steel workers.

  • Already in about 20 states

  • private installers will come

  • put those cheap solar cells on your roof with no money down

  • and beat your utility bill.

  • Such unregulated products

  • could ultimately add up to a virtual utility

  • that bypasses your electric company

  • just as your cellphone bypassed your wireline phone company.

  • And this sort of thing gives utility executives the heebee-jeebees

  • and it gives venture capitalists sweet dreams.

  • Renewables are no longer a fringe activity.

  • For each of the past four years

  • half of the world's new generating capacity

  • has been renewable,

  • mainly lately in developing countries.

  • In 2010, renewables other than big hydro,

  • particularly wind and solar cells,

  • got 151 billion dollars of private investment,

  • and they actually surpassed the total installed capacity

  • of nuclear power in the world

  • by adding 60 billion watts in that one year.

  • That happens to be the same amount of solar cell capacity

  • that the world can now make every year --

  • a number that goes up 60 or 70 percent a year.

  • In contrast, the net additions of nuclear capacity and coal capacity

  • and the orders behind those keep fading

  • because they cost too much and they have too much financial risk.

  • In fact in this country,

  • no new nuclear power plant

  • has been able to raise any private construction capital,

  • despite seven years of 100-plus percent subsidies.

  • So how else could we replace the coal-fired power plants?

  • Well efficiency and gas can displace them all

  • at just below their operating cost

  • and, combined with renewables, can displace them more than 23 times

  • at less than their replacement cost.

  • But we only need to replace them once.

  • We're often told though

  • that only coal and nuclear plants can keep the lights on,

  • because they're 24/7,

  • whereas wind and solar power are variable,

  • and hence supposedly unreliable.

  • Actually no generator is 24/7. They all break.

  • And when a big plant goes down,

  • you lose a thousand megawatts in milliseconds,

  • often for weeks or months, often without warning.

  • That is exactly why we've designed the grid

  • to back up failed plants with working plants.

  • And in exactly the same way,

  • the grid can handle wind and solar power's

  • forecastable variations.

  • Hourly simulations

  • show that largely or wholly renewable grids

  • can deliver highly reliable power

  • when they're forecasted,

  • integrated and diversified

  • by both type and location.

  • And that's true both for continental areas like the U.S. or Europe

  • and for smaller areas embedded within a larger grid.

  • That is how, for example,

  • four German states in 2010

  • were 43 to 52 percent wind powered.

  • Portugal was 45 percent renewable powered,

  • Denmark 36.

  • And it's how all of Europe can shift

  • to renewable electricity.

  • In America, our aging, dirty and insecure power system

  • has to be replaced anyway by 2050.

  • And whatever we replace it with

  • is going to cost about the same,

  • about six trillion dollars at present value --

  • whether we buy more of what we've got

  • or new nuclear and so-called clean coal,

  • or renewables that are more or less centralized.

  • But those four futures at the same cost

  • differ profoundly in their risks,

  • around national security,

  • fuel, water, finance, technology,

  • climate and health.

  • For example, our over-centralized grid

  • is very vulnerable to cascading

  • and potentially economy-shattering blackouts

  • caused by bad space weather or other natural disasters

  • or a terrorist attack.

  • But that blackout risk disappears,

  • and all of the other risks are best managed,

  • with distributed renewables

  • organized into local micro-grids that normally interconnect,

  • but can stand alone at need.

  • That is, they can disconnect fractally

  • and then reconnect seamlessly.

  • That approach is exactly what the Pentagon is adopting

  • for its own power supply.

  • They think they need that; how about the rest of us that they're defending?

  • We want our stuff to work too.

  • At about the same cost as business as usual,

  • this would maximize national security,

  • customer choice, entrepreneurial opportunity

  • and innovation.

  • Together, efficient use and diverse dispersed renewable supply

  • are starting to transform the whole electricity sector.

  • Traditionally utilities build

  • a lot of giant coal and nuclear plants

  • and a bunch of big gas plants

  • and maybe a little bit of efficiency renewables.

  • And those utilities were rewarded,

  • as they still are in 34 states,

  • for selling you more electricity.

  • However, especially where regulators

  • are now instead rewarding cutting your bills,

  • the investments are shifting radically

  • toward efficiency, demand response, cogeneration,

  • renewables and ways to knit them all together reliably

  • with less transmission

  • and little or no bulk electricity storage.

  • So our energy future is not fate, but choice,

  • and that choice is very flexible.

  • In 1976, for example,

  • government and industry insisted

  • that the amount of energy needed to make a dollar of GDP

  • could never go down.

  • And I heretically suggested it could go down several-fold.

  • Well that's what's actually happened so far.

  • It's fallen by half.

  • But with today's much better technologies,

  • more mature delivery channels and integrative design,

  • we can do far more and even cheaper.

  • So to solve the energy problem,

  • we just needed to enlarge it.

  • And the results may at first seem incredible,

  • but as Marshall McLuhan said,

  • "Only puny secrets need protection.

  • Big discoveries are protected by public incredulity."

  • Now combine the electricity and oil revolutions,

  • both driven by modern efficiency,

  • and you get the really big story: reinventing fire,

  • where business enabled and sped by smart policies in mindful markets

  • can lead the United States completely off oil and coal by 2050,

  • saving 5 trillion dollars,

  • growing the economy 2.6-fold,

  • strengthening out national security,

  • oh, and by the way, by getting rid of the oil and coal,

  • reducing the fossil carbon emissions by 82 to 86 percent.

  • Now if you like any of those outcomes,

  • you can support reinventing fire

  • without needing to like all of them

  • and without needing to agree about which of them is most important.

  • So focusing on outcomes, not motives,

  • can turn gridlock and conflict

  • into a unifying solution to America's energy challenge.

  • This also turns out to be the best way

  • to cope with global challenges --

  • climate change, nuclear proliferation,

  • energy insecurity, energy poverty --

  • all of which make us less safe.

  • Now our team at RMI helps smart companies

  • to get unstuck and speed this journey

  • via six sectoral initiatives, with some more hatching.

  • Of course there's still a lot of old thinking out there too.

  • Former oil man Maurice Strong said,

  • "Not all the fossils are in the fuel."

  • But as Edgar Woolard, who used to chair Dupont, reminds us,

  • "Companies hampered by old thinking won't be a problem

  • because," he said," they simply won't be around long-term."

  • I've described not just a once-in-a-civilization

  • business opportunity,

  • but one of the most profound transitions

  • in the history of our species.

  • We humans are inventing a new fire,

  • not dug from below,

  • but flowing from above;

  • not scarce, but bountiful;

  • not local, but everywhere;

  • not transient, but permanent;

  • not costly, but free.

  • And but for a little transitional tail of natural gas

  • and a bit of biofuel grown in ways that sustain and endure,

  • this new fire is flameless.

  • Efficiently used, it really can do our work

  • without working our undoing.

  • Each of you owns a piece of that $5 trillion prize.

  • And our new book "Reinventing Fire"

  • describes how you can capture it.

  • So with the conversation just begun

  • at ReinventingFire.com,

  • let me invite you each

  • to engage with us and with each other, with everyone around you,

  • to help make the world richer, fairer,

  • cooler and safer

  • by together reinventing fire.

  • Thank you.

  • (Applause)

Translator: Jenny Zurawell Reviewer: Morton Bast

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