in what you offer. But don’t you want to know what happened after they got to your

site?

Conversion tracking is a free AdWords tool that lets you see if your ad is leading customers

to take an action that’s valuable to you -- such as making an online purchase, signing

up for your service, or filling out an online form.

Let’s say you’re a personal trainer who wants people who see your ad to book a workout

session on your website.

When you set up conversion tracking in AdWords, you can find out when clicks on your ad led

to someone booking a session….This is information that will help you determine how much value

AdWords is bringing to your business.

Setting up conversion tracking for your website is easier than you think; all you need is

an AdWords account, a website, and the ability to edit the code on your website -- or someone

who can do that for you.

Let’s go through the steps. Want to follow along in your account? Click the try it now

button to start.

First, sign in to your AdWords account and click the Tools tab at the top. Select “Conversions” from

the drop down menu. Click the red “plus Conversions” button.

Here you’ll see we have a few different types of conversions you can track. Since

we’re advertising personal training services booked on a website, I’m going to select

“Website”.

In the ”Name” field, enter a name of the conversion you'd like to track. Let’s call

it “Training session booking.” This name will help you recognize the action later when

it shows up in your reports.

Next, we’ll need to enter a monetary value to indicate how much the conversions you’re

tracking are worth to you.

You can set all conversions to have the same value….

or set different values for each conversion if, for example, you’re tracking purchases

of products with different prices.

If you choose this option, you'll need to follow a different set of instructions. Click

here to learn more.

You can also opt not to assign a value to your conversions at all.

In this example, we’re tracking the action of a customer booking a personal training

session online. This is worth $50 to me, so I’m going to select the first option, enter

$50 as the value, and click “Done.”

The “Count” section gives you the flexibility to count conversions in a way that make sense

for your business.

Select “All” if you want to count all conversions that happen after an ad click.

This is a good choice if you'd like to track and improve your sales.

We’ll pick this option since we want to count all training sessions a customer might

book after clicking the ad.

Select “Unique” to count only unique conversions that happen after an ad click. This is a good

choice if you're not interested in the total number of conversions, but want to know if

a certain kind of lead was generated.

When you’ve made your choice, click “Done”. You also have the option to adjust the Conversion

windows.

Conversion windows let you specify how long you want to track conversions after an ad

click takes place. In our example, customers who saw our ad could return to our site much

later to book their training session. So we’ll want to choose a long conversion window to

make sure we count those actions as conversions.

View-through conversion windows let you specify how long you want to track conversions after

an impression of your image or rich media Display Network ad. By default, this is set

to a 30-day window

When you’re ready, click “Done” Next, click Category and choose the one that

best applies to the conversion type you’re tracking. This will help organize your conversion

reports, and you can always change it later.

For this example, we’re going to choose “Purchase/Sale”, and then Click Done.

Finally, we have a more advanced option that allows you to optimize your bids for this

particular conversion action, whether you're using automated or manual bidding strategies.

This setting is selected by default but you can opt out here if you’d like.

When you’ve reviewed each of these areas, click “Save and Continue”

Once you’ve reviewed your settings, it’s time to get your conversion tracking code,

called a Tag, which you’ll need to place on your website.

In the "Install your tag," section, you’ll pick one of 2 options.

Choose “Save instructions and tag” if you'll be installing the conversion tracking

tag on your website yourself.

A text file will download to your computer with your tag, which you’ll need to copy

and add to the HTML of the page on your website that your customers reach after they've completed

a conversion. Such as the "Thank you for your order" page, for example. You’ll add the

conversion tracking tag between the body tags on this page.

If someone else will be installing the tag on your site, like your webmaster, select

the option “Email instructions and tag.” Just fill out the email form that pops up

and click Send Email. The tag will be sent to the person you've chosen, usually the person

who edits your website’s HTML code.

When you’re ready, click “Done” Once the tag is installed on your page, you

can check to make sure everything works by loading the confirmation page on your site--for

example, by completing a test booking.

Now, go to the Conversions page in your AdWords account. Your conversion action’s tracking

status should change from “Unverified” to “No recent conversions.” Note that

it may take up to 24 hours for the status to change.

You'll start seeing conversions in your account within a day after people click your ads and

complete conversions, and the status will change to “Recording conversions.”

Congratulations! You're now measuring your campaign's success.

You can now see how your ads drive conversions in the statistics tables on your campaign

tab by adding new columns.

From the Campaigns page, click "columns," then "Modify columns" and choose "Conversions"

from the list of categories. Click the arrow button next to any conversion statistics you

want to add to your report, then click Apply.

And that’s it! Ready to start tracking your website conversions?

Click this link to begin!

Make sure to subscribe to our YouTube channel. While you’re there, you can get all the

latest AdWords Tips videos, and if you have any questions you can post them in the comments

section.

Thanks for watching!