terms,... but its ranking has fallen a notch from last year.

Samsung's arch rival Apple easily topped this year's list.

Kim Min-ji updates us on where the tech giant stands.

Over 83 billion U.S. dollars. That's the brand value of Samsung,... Korea's

top business group. According to UK-based industry tracker Brand

Finance,... that's up one-point-eight percent from a year ago,... and puts Samsung in third

place. Brand value is measured by taking into account

various factors, such as brand strength, brand loyalty and brand revenues.

The world's most valuable brand was Apple,... at 145-point-nine billion dollars,... up 14

percent on-year. Google ranked second,... rising a notch from

the previous year. Other Korean conglomerates on the list included

Hyundai in 36th,... and LG Group in 102nd.

And the wealthier these brands are,... the richer their owners tend to be.

But how many of the world's richest people are self-made billionaires and how many inherited

their vast wealth?

According to the U.S. Peterson Institute for International Economics,... in Korea,... most

of the country's biggest business groups have been passed down through the controlling families,...

with three out of four billionaires in Korea inheriting their wealth.

That puts Korea in fifth place,... among 67 countries.

Finland and Kuwait topped the list at 100 percent,... meaning all billionaires inherited

their wealth,... while in Russia,... all billionaires were self-made.

Taking a look at some major economies,... only two percent of billionaires in China

inherited their wealth. The corresponding figure stood at 18 percent

for Japan and 28 percent for the U.S. Worldwide, those who succeeded on their own

have been on the rise. In 1996, the proportion stood at 44 percent,...

but by 2014 it reached 69 percent,... surpassing the figure of billionaires who inherited their

wealth.

However, in Korea,... the number is still relatively low at 26 percent.

Experts attribute the trend to Korea's chaebol-centered economic structure,... and people's preference

for stable jobs. Kim Min-ji, Arirang News.