brain reasons and makes decisions and the errors that the human brain tends to make

when reasoning or making decisions and we turn that research into workshops that people

can use to apply it to their own lives and improve their own decision making about their

health, their finances, their relationships and the decisions that they make for society

and the world in general about how to vote and how to treat other people and what they

can do to improve the world. 

One example of rationality in action, just to give you a sense of what it looks like

and how it's relevant, back in 1985 Intel had a large foot in the memory chip manufacturing

business and they’d been losing money on memory chips for years, so the two cofounders

Andy Grove and Gordon Moore met to figure out what to do, and at one point Andy asked,

"What do you think a new CEO would do if the board kicked us out and brought in a new CEO?" 

And without hesitating Gordon replied, 'Oh, he would get out of the memory business." 

And Andy said, "Well, so is there any reason we shouldn't do that, if we just walk out

of the door and come back in and switch out of the memory business?"  

And in fact that’s exactly what they decided to do, and it was a huge success.  And this

is just one example of a cognitive bias that appears in lots of contexts in lots of skills

called the commitment effect, where we stick with a business plan or a career or a relationship

long after it has become quite clear that it's not doing anything for us or that it's

actively destructive or self-destructive because we have an irrational commitment to whatever

we have been doing for a while because we don't like to idea of our past investment

having gone to waste or because it’s become part of our identity.

And the technique that Andy and Gordon used to snap themselves out of the commitment effect

is also a really generally useful technique called looking at a problem as if you were

an outsider, an outside party.  Over the past few decades cognitive scientists have

learned a lot about this and many other biases that human brains are subject to when we try

to make decisions, but fortunately, cognitive science has also learned a lot about things

that we can do to improve.  So at the Center for Applied Rationality we're taking that

research, teaching people about the biases, where they occur, when we're vulnerable to

biases and then teaching them simple and easy mental habits like looking at a problem as

if you're an outsider to overcome those biases.  

Rationality also is a significant public good, and that's one of the main motivations behind

the founding of CFAR.  Society would look very different if rationality, rational thinking

and decision making were widespread.  Just to name a few of many, many things that I

could name, we as a society would demand evidence from politicians for the claims that they

made, we would notice when politicians were misdirecting us by playing on our emotions,

we would be less vulnerable to prejudice and to stereotypes because we would be weary of

the confirmation bias, which is a very universal bias in which you look for examples that fit

a stereotype, but you don't look for examples that don't fit the stereotypes, so you end

up confirming and reinforcing a stereotype in your mind. 

We would spend our money much more effectively as a society to stave off important risks. 

The fact that things like terrorism and crimes like abduction are so vividly portrayed on

the news makes them much more salient and makes us overweight those risks the same way

we overweight any kind of evidence that is particularly vivid or salient, even if it

isn’t actually the best bang for our buck in terms of risk reduction.