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  • Did you know that Coke used to be made with cane sugar in the U.S., but in 1984, they

  • switched to corn syrup? You might wonder why they made the change. They did it to save

  • money. It turns out that sugar in the U.S. is about twice as expensive as it is in the

  • rest of the world. But why is that? Well it can be explained by a concept economists talk

  • about a lot: concentrated benefits and dispersed costs.

  • Let me explain. In 1982 President Reagan reimposed a quota on imported sugar. Quotas restrict

  • the amount of a good that can be imported to the U.S., which reduces the supply of sugar

  • and protects domestic producers from foreign competition. When you reduce the supply of

  • sugar with a quota the price rises. That’s simple supply and demand economics. As a result,

  • American consumers pay more for sugar and products that contain sugar than they would

  • without a quota. A Commerce Department study estimated the cost of the quota to consumers

  • at roughly $3 billion a year.

  • So why would the government put a policy in place that hurts the majority of consumers

  • and voters? Wouldn’t that be political suicide? Actually, no, because the $3 billion cost

  • is very dispersed among the whole population of consumers. Each of us individually pays

  • only about $10 more on sugar products a year, so we don't even notice it. Most of us have

  • no idea this quota even exists. And even if we do know about it, who's going to take the

  • time to complain to the government or spend money to lobby to change the law? All that

  • trouble over $10 a year?

  • Meanwhile the benefits of the quota are very concentrated. Between 1980 and 1998, each

  • American sugar farmer made roughly $3 million a year extra as a result of the quota, so

  • each of them is willing to spend a lot of time and money making sure the law stays that

  • way. They sent lobbyists to DC to talk to politicians because they need the quota to

  • protect them from foreign competition. If the quota were removed, they would lose a

  • lot of money. And some of them might even go out of business.

  • So from a lawmaker’s perspective you have one side giving you all the reasons why the

  • policy’s so important, arguing we need the jobs or the industry or whatever their case

  • is, and you have another side that hardly speaks up at all. Which way are you going

  • vote? It is pretty obvious.

  • Concentrated benefits and dispersed costs. This simple concept explains so much of the

  • policymaking and money spending that goes on in Washington. So what can we do to improve

  • accountability and get rid of wasteful spending? Unfortunately, as long as we allow government

  • to make policies that only benefit a certain group, that special interest will have a big

  • incentive to get involved in politics. If we don't want large agribusiness and other

  • big corporations lobbying for these benefits, the only real answer is to limit what the

  • government can do. More regulation or oversight won’t fix the problem.

Did you know that Coke used to be made with cane sugar in the U.S., but in 1984, they

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