Marketing Trends” leading into 2017.

We’re basing this video behind real data collected from several key players in

the Digital Marketing Arena, so you’re gonna want to take some good notes.

At the end of the video I’m going to give you a summary of all of the data and show

you how you can bring the highlights to your business, so stick around…

In the interest of time, I’m going to blast through this data and link to it in the description

box below so you can take a look for yourself later.

And… if you skip through the video and go straight to the notes… don’t forget to

subscribe to our channel before you leave.

According to a poll taken and published by Smart Insights, 2352 marketing agencies were

asked to:

“Select the marketing activity that you think will give businesses the biggest

incremental uplift in leads and sales in 2017”

Overwhelmingly, two stuck out as the clear victors.

Content Marketing and the so called “Big Data”.

Content Marketing is nothing more than creating valuable content in the form of video,

or blogs, vlogs, pictograms, or social media posts expressly designed for sharing

online.

“Big Data” is labeled appropriately, because this is what we in the Digital Marketing

World use to measure the market activity, collect customer insights, and give predictive

analytics on where to place our marketing efforts.

As I said, Content Marketing and “Big Data” led the pack

Coming in at 20.3% and 20.2% respectively.

Followed by others like…

Marketing Automation, Mobile Marketing and Social Media Marketing to round out the top 5

Founder of the Content Marketing Institute, author and Podcast giant, Joe Pulizzi had

this to say:

“In almost every keynote speech I give, I ask the audience members whether their organizations

have a documented content marketing strategy.

Sadly, most do not.”

He went on to say: “Our research tells us that these organizations that do have one,

and that review it consistently, are more likely to be successful.

We are still too focused on individual campaigns and talking about our products, instead of truly

driving value outside the products and services we offer.”

Digital Media icon Gary Vaynerchuk, from VaynerMedia shares this as his New Year’s Resolution

to business owners and entrepreneurs.

“In 2017, if you are a business or organization of any kind that wants to be heard in the

world, refocusing on the content you put out on Facebook, Twitter, Instagram, Snapchat,

YouTube, Linkedin, Medium, and whatever else has the market’s attention at the time,

is a huge factor.”

So this is where I start asking you questions.

I can’t hear your answers, so I want you to answer them honestly.

Are you getting all you can get out of Social Media?

I bet most of you said “no”, but it doesn’t need to remain that way.

Do you happen to know where we can combine Content Marketing, Big Data, Mobile Marketing

and Social Media Marketing all in one?

Its called Facebook!

Facebook now offers Digital Marketing Agencies the tools and analytics to focus in on niche

markets, potential clients, and most importantly, track the results of your marketing campaigns.

Add in a 3rd party automated email tool like Mailchimp or Constant Contact and you have

the top 5 items covered from the poll I talked about earlier.

This is an absolute No-Brainer for any business!

Check this out: If you are using Facebook Advertising as part of your 2017 Digital Marketing

Strategy you have nowhere to go but up… unless you are doing it wrong.

OK, as promised, I want to give you a few really helpful tools to get moving in the

right direction with your new campaigns using what the industry has learned from customer

behavior over the last 3 years.

Anyone in our industry, the digital marketing industry, knows that potential customers do

not want to be force fed sales pitches all day.

For them to even listen for a moment, it takes an introduction.

So offer that up to your customers free of charge on Social Media.

It’s cheap, its valuable information for your customer, and its potential revenue for

you.

Posting your latest sale to unsuspecting customers is the same as you standing on the freeway

screaming at passing cars to “give you a dollar”.

It’s much easier to get them to take the next off ramp, if you post signs for 10 miles

before the exit, about this “wonderful product” that give them 78 miles per gallon.

Now, I’m not telling you to boast or brag about your product, and don’t ever lie about

the results you bring to the table either.

But what I am telling you is this.

If you can solve a problem for them in a meaningful way.

They will begin to listen and potentially becoming a customer.

Give them a quality product and they will begin to respect you or your brand.

Now, the first thing many business owners want to do is throw up random before and after

pictures to show how great a product looks.

Or they get on Facebook and start rapid firing content at their audience with no real strategy

or effort behind their content.

Other people will just jump on Facebook live and start posting random, usually ineffective

videos.

Increasing quantity doesn’t necessarily mean increased meaningful content.

And that’s not the best strategy.

Now, I’m not going to go into all of that now, but for more about Video Quality vs.

Video Quantity you can check out Matt Johnson’s video right here on our channel.

He breaks it down and really sheds some real light on the value of content.

Ok, back to strategy, we want use a strategy designed to give you “a voice to listen

to”.

If you give a person on the street a brief piece of helpful advice, they usually respond

in a thankful way.

“Hey, the ATM in the lobby has a line, but the one on the second floor is wide open”.

They usually say “Thank you” and take your advice.

You can even say something negative, if it’s helpful, they will still probably listen.

“Hey, the lady on the left is really slow, but the lady on the right is awesome”

Chances are, they are heading to the right checkout line.

If nothing else, they will pay attention to what you have said and make their mind up

as they scan for themselves.

How does that relate to Content Marketing?

Because its information you put out and how you people respond to it.

Are they listening?

That’s the question you need to be coming back to at every step of the way in your Digital

Marketing Plan.

Lets go deeper.

YouTube Views and Facebook Videos are completely dominating the industry for viewer watch times.

So its increasingly important to consider video for your Digital Marketing Campaign.

High Quality Video doesn’t cost 3 arms, 6 legs and your first born anymore.

But, that does not mean that any video will do the trick either.

You need to try provide quality videos that have a plan and purpose behind them.

Give some tips, or tricks, or free advice based around your niche subject as your first

touch point with your potential customer.

Maybe give them a second and third video to establish yourself as an authority figure

in the industry before you ever say a thing sales related.

If you’re using Facebook to deliver this video, you can track how many people are drawn

to interact with your video.

If done correctly, you may learn that few people are watching the video, but of the

ones that do, they watch the entire thing.

And that may be a key indicator that the Title may be a little off, or maybe there is something

else not grabbing their attention as quickly as it should.

All of the analytics are there to help you navigate your potential customer pool and

the effectiveness of the content you are placing in front of your audience.

Don’t miss out on this in 2017.

Do yourself and your company a favor.

Use the results that millions and millions of dollars that billion dollar businesses

invest into market research and analytics.

Use it to your advantage and see just how far you can grow.

That’s the Digital Marketing Trends for 2017.

We will be posting helpful tips and digging deeper into some high level Digital Marketing

strategies, and we know it takes time for people to find our video.

I’m asking you to help us grow this new channel.

If you know some business owners and entrepreneurs out there, please share this video and don’t

forget to subscribe to our channel.

And, feel free to weigh in down in the comments.

I’m Patch, from Mobius Media Solutions, and I will see you soon.