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  • [MUSIC]

  • Jeff, thank you very much for your time today.

  • >> Thank you for having me.

  • >> [CROSSTALK] have you here.

  • >> Yeah, it's great to be here.

  • >> Let me start off by saying that we usually ease in to those conversations

  • with lighter topics, however,

  • there is a very special topic in everyone's mind this week.

  • And that is recent immigration policies.

  • So, we are 40% international and it's affected us quite deeply.

  • So as a CEO representing your company to the public,

  • how did you think about reacting to last weekend's executive order?

  • >> Yeah, first of all, it's great to be here, thank you so much for having me.

  • >> Thank you.

  • >> So there's different ways to go about addressing an issue like that,

  • and you have to think about, your audience, your constituencies and

  • who you're trying to reach and what your objectives are.

  • The first thing to keep in mind in a situation like that, at least for

  • us at LinkedIn, is the well being and the safety of our employees.

  • We, like the student body here, have a number of immigrants at the company.

  • We have a number of people who have yet

  • to become citizens who are here on working visas and green cards.

  • And we want to make sure that we could identify anyone

  • who was a citizen from one of the named seven countries.

  • And that they were here and present and accounted for and safe.

  • And we want to also do that for their immediate family.

  • So that was the very first consideration.

  • The next thing we wanted to do was make sure that we were making

  • clear how people could get involved if they wanted to help and make a difference.

  • As a company, our vision is to create economic opportunity for

  • every member of the global workforce, all of them.

  • That is irrespective of country of origin, ethnicity, religious belief.

  • And we have had some ongoing programmes to help

  • refugees find work that started in Sweden and we had some success there.

  • So [INAUDIBLE] success we extended that programme to Canada.

  • And with the executive order that was announced here last Friday, we accelerated

  • the launch of, what we call the welcome talent program here in the United States.

  • We also wanted to make sure that employees who wanted to get involved,

  • understood that through our employee-based foundation, they could contribute and

  • we could allocate those funds to efforts that are making a difference.

  • Then there was the third kind of dimension of this which is making clear,

  • at least from my perspective, where I stood on this and it's important, I don't

  • feel the need to comment on everything, to be able to comment on anything.

  • And from time to time there are going to be issues that I feel are important for

  • me to address, and they're important to our employees.

  • And this is one of those times.

  • And in a situation like this, least to my experience,

  • one of the things that I've learned is that you have to strike

  • a very delicate balance when you're expressing personal belief vs

  • expressing belief as a CEO, because you're representing your employees, your company.

  • And in this particular instance, I felt the need to express my own views on this.

  • And that was that this country, the United States, was founded

  • on our first principle and belief that all people

  • should have an inalienable right to life, liberty and the pursuit of happiness.

  • And America- >> [APPLAUSE]

  • >> That America has truly been a land of

  • opportunity.

  • It is a country and an economy that was largely built on the tireless efforts

  • of immigrants who came to this country seeking a better life for themselves and

  • their families, that ultimately created a spirit of entrepreneurship.

  • And were able to innovate and introduced products and services and

  • build companies that employed many, many people and

  • made a difference in a lives of so many in this country and beyond.

  • And I shared through social media the statistic that some people maybe less

  • familiar with but that 40% of the Fortune 500 was founded by immigrants or

  • the children of immigrants just as one empirical point to support this idea.

  • And then again coming back to our vision as a company where this becomes

  • aligned is our position, our purpose to create economic opportunity for

  • every member of the global workforce.

  • And so I was expressing that position and at the same time, and

  • you asked the question, how is the CEO do I address this, it's very important for

  • any of you that go on to start your own company, join companies,

  • become senior leadership or become a CEO yourself, that you recognize that not

  • every employee within your organization may agree with you or

  • may agree with the people they work next to day in and day out.

  • And this was a very valuable lesson

  • that many of us learned during this election cycle.

  • Because a lot of folks in California vote a certain way, in Silicon Valley

  • vote a certain way, within a specific company, may vote a certain way.

  • And so, as I was expressing these thoughts, I wanted to make sure that our

  • team understood that mine was one opinion, that other people within the organization

  • may disagree, and that we should be respectful of those disagreements.

  • We want to create an environment where people feel like they belong

  • as long as that's consistent with our culture and values.

  • And again, that is an organization and an environment where all people,

  • irrespective of their country of origin, their political leanings or affiliations,

  • their creeds, their orientation, it is independent of all those things.

  • We're going to treat one another with compassion and we're going to take care of

  • one another, we're going to be respectful of one another.

  • >> Thank you very much for that.

  • We've been having a very rich debate over the past few days internally between both

  • classes and

  • drawing the line between our personal reactions to what as an institution

  • we need to represent, has been a tricky, I'll say at least, discussion.

  • So thank you very much for this perspective, it's great.

  • And before we go into the specifics of LinkedIn, I wanted to get your take on

  • another topic that could potentially have very high impact on the workforce.

  • So a couple of months ago you addressed the LinkedIn employees and

  • you told them about what some people refer to as the fourth industrial revolution.

  • So can you tell us a bit more about that concept and how you think it's actually

  • going to shift the dynamics of the workforce and the economy as well?

  • >> Yeah, absolutely, so this was a theory that

  • I first became familiar with through the World Economic Forum,

  • they were talking about the fourth industrial revolution.

  • The first, mechanization, largely based on the steam engine.

  • And the second was mass production, and that was largely based on

  • the introduction of electricity, division of labor, assembly lines and factories.

  • The third was automation and that followed electronics, early stage computing and IT.

  • And this fourth industrial revolution based on robotization.

  • And the technologies and

  • the innovations underpinning this fourth industrial revolution includes robots.

  • AI, sensors, autonomous driving, etc.

  • And what's noteworthy about this Fourth Industrial Revolution is that,

  • in the first three cases, new innovations, new technologies gave rise to

  • companies that generated massive gains in productivity and new job opportunities.

  • And there is increasingly a belief that in this

  • latest Fourth Industrial Revolution that may not be the case.

  • That the new technologies may actually displace more workers and

  • jobs than they create.

  • And certainly,

  • that was the case in this body of research from the World Economic Forum, where

  • they predicted, well, 7 million gross jobs would be eliminated between now and 2020.

  • 2 million would be added through the advent of new technologies,

  • so we would lose 5 million jobs.

  • And there are some that believe that is a highly conservative estimate.

  • That more people than that will be displaced as a result of new

  • technologies and innovation and you can see this now and start to feel it.

  • And sure enough, at this year's Davos event that's hosted by

  • the World Economic Forum, there was a general consensus that one of the key

  • points to come out of this one, the key learnings was this whole meme,

  • this whole idea, has been discussed now for years.

  • It's been predicted for years.

  • And if you talked to attendees this year, they felt like something had tipped.

  • And whether it was heads of state or CEOs, founders,

  • there was a general consensus that it was no longer a prognostication.

  • It was actually happening.

  • And all of you have probably seen this anecdotally, week in and

  • week out, if you're following business news.

  • It seems like literally every other week,

  • there's another story about a major factory that has decided to deploy

  • robot technology that will displace tens of thousands of people.

  • Or a major retailer and major warehousing infrastructure that has

  • grown the number of robots being deployed by tens of thousands.

  • Or autonomous driving which has the potential to happen far faster than anyone

  • could have anticipated.

  • And for those that don't know,

  • trucking, it's the number one profession in California.

  • A lot of people don't realize that.

  • And what happens to those folks?

  • I think it's absolutely essential that any time there are stories about

  • these new technologies, it's wonderful to be excited about innovation and

  • things that could potentially unlock tons of value on a global basis for people.

  • But I think it's also equally important, if not more important,

  • every time we see these articles to understand what's happening to the people

  • who are being impacted and potentially displaced.

  • What programs are we putting into place to reskill these employees?

  • Are they being certified in new skills for the jobs that are and

  • will be as opposed to the jobs that once were?

  • Where is the spirit of entrepreneurship and

  • the investment and the energy in vocational training and

  • innovation in how we train people to take on these new technologies and

  • the job opportunities created by these new technologies?

  • How are we leveraging infrastructure that we couldn't have even dreamed of

  • decades ago?

  • Take LinkedIn as an example, when you look at the data we have,

  • we're developing the world's first economic graph and

  • our understanding take any locality in the world.

  • And we're in a position now where we can understand the fastest growing jobs within

  • that locality, the skills required to obtain those jobs.

  • We can understand the skills of the aggregate workforce within that locality.

  • We can measure the gap and then we can provide this data to junior colleges,

  • vocational training facilities, even four year universities and

  • help them to create just in time curriculum.

  • This is the kind of thing, I think, increasingly as a society,

  • we need to be spending more time on understanding and solving for.

  • >> All right, so actually you've touched the point, I was about to ask you next,

  • which is educational reform is something that you're very passionate about.

  • So let me rephrase the question and ask are there any systems out there that you

  • think will provide the better match to the shifting economy and

  • the needs of the workforce moving forward?

  • >> Well, coming back to education reform because it goes well beyond how

  • we're going to reskill displaced workers, I think from a generational

  • perspective it starts with primary education and then K through 12.

  • And we need to make sure that increasingly, we are providing schools and

  • teachers the assets, the curriculum, the technology they need

  • to bring our students into the 21st century successfully.

  • Rote learning and the same things that were deployed to help people train for

  • the industrial revolutions that came prior, that we talked about.

  • For those who don't know, well, we'll do a little bit of pop quiz.

  • How many in the audience know why there is summer vacation in American schools?

  • >> So that kids could go harvest.

  • >> So the kids could go harvest the fields.

  • When was the last time any of you went out harvesting the fields?

  • >> [LAUGH] >> Okay, do you know why in part,

  • we sit in rows and why rote learning was such

  • an important part of primary school, anyone, yeah?

  • >> [INAUDIBLE] >> Yeah, assembly lines, so

  • we exist in a different world and

  • increasingly the world has become more digital more networked.

  • Things change much faster than they've ever changed.

  • That's not anecdotal, it's empirical.

  • And so, we need to teach critical reasoning.

  • We need to teach creative problem solving.

  • We need to teach collaboration.

  • We need to teach compassion.

  • We need to change the way in which we're training the future workforce.

  • I think there are now technologies that we could take advantage of,

  • that will help teachers and help administrators focus more and

  • more of their time on teaching these skills.

  • And we can leverage adaptive learning platforms to teach more of

  • the commodity-based skills, the basics.

  • And we're still in very early innings in terms of being able to fully deploy and

  • take advantage of these new technologies.

  • We were talking a little bit about the importance of vocational trainings, so

  • moving beyond the generational change, that's going to take years, but

  • we gotta start investing in that right now.

  • But what about the workers being displaced today?

  • We need to go all in on vocational training.

  • And historically, and speaking of in the US now from a societal perspective,

  • I think, we've placed tremendous emphasis and

  • weighting on degrees from prestigious four year universities or graduate schools.

  • And that matters and it's important.

  • But it's also important for people who are going down a different

  • path to have access to an education, where they can develop a skill and

  • a trade that they can utilize to earn a living and create a career path.

  • And you see this in countries like Germany that have done this extraordinarily well.

  • And so this isn't just a technical issue, it's also a societal and a cultural issue.

  • >> Thank you very much for that.

  • Now, we want to get to know you a little bit better, so

  • we're going to take you a little bit back to the start of your time at LinkedIn.

  • >> I thought we were about to do, this is your life.

  • >> [LAUGH] >> And

  • they start flashing pictures from my childhood.

  • >> That's what I would have done, if immigration wasn't an issue there.

  • >> [LAUGH] Okay.

  • >> But essentially, back when you look at when you first joined LinkedIn.

  • >> Yep.

  • >> Transitions are very difficult,

  • especially when it's a very fast growing environment.

  • >> Yeah.

  • >> So what were the key success factors that kind of made the hand over

  • between Reid Hoffman and yourself smooth?

  • >> Reid Hoffman, Stanford alum Reid Hoffman?

  • >> Yep.

  • >> Symbolic systems, anyone, symbolic systems that you're under in?

  • >> I had him in a class last year as a guest.

  • >> Did you?

  • >> Yeah.

  • Good man, very, very bright, extraordinarily thoughtful,

  • and that's actually a part of why our hand off was so successful.

  • So I first met Reid, as the Dean said, at a dinner.

  • We were at a restaurant in San Francisco and we were doing some brainstorming for

  • an event we titled Brainstorm and they wanted to talk to about 20 or

  • 30 folks from the Valley about their ideas for event material and the agenda.

  • And I remember Reid answering a question that's been posed, and

  • I was really struck by not only his intelligence but

  • how he was coming at it from a different perspective.

  • And we have been told by different people who knew us that we should meet at some

  • point.

  • So we had a chance to meet on that occasion.

  • And little piece of trivia, Reid was actually the last guest speaker I

  • brought in to talk to my team when I was an executive at Yahoo,

  • before I ended up leaving the company.

  • At any rate, when LinkedIn elected to make a change at the CEO level,

  • for those that don't know, Reid had been the founder and CEO.

  • He had then hired a professional CEO, a guy named Dan Nye who did a wonderful job.

  • And Reid was the president of product, reporting to Dan who was the CEO,

  • who then reported to Reid as the chairman and founder of the company.

  • >> [LAUGH] >> What could possibly go

  • wrong with that construct?

  • >> [LAUGH] >> So

  • it didn't work out the way people had hoped.

  • And the two of them had a great deal of admiration for one another.

  • That's not what it was about.

  • So when Reid was looking to make a change and he asked me to get involved, he said,

  • I was at the time, I was an executive in residency at Greylock, and

  • LinkedIn was a portfolio company.

  • And I understood they were making a change and someone said,

  • would I be interested in helping out?

  • I said absolutely.

  • That's one of the reasons I'm here.

  • So I'll take a couple of days a week and I'll help Reid out in any way I can.

  • And he said, okay, you should go meet with him.

  • I said okay.

  • So I go and meet with Reid.

  • We were actually in his house.

  • And I think I was sitting in a LinkedIn bean bag chair with the words innovation,

  • and everything had an In logo on it.

  • And he said, so I have two lists.

  • I have an interim CEO list and a full time CEO list, and

  • you're the only person on both lists.

  • So what do you say?

  • I was like, whoa!

  • Whoa, what?

  • I was going to volunteer to help.

  • He's like, no, no, you gotta come in and let's make this happen.

  • So I agreed that I was going to start on an interim basis

  • because I had just left Yahoo.

  • I was there for a number of years, and

  • I wasn't sure how quickly I wanted to get back into a full time position.

  • And I said as long as he was open to having me full time and

  • I could start interim, I'd be open to that.

  • And he said as often as you're open to being full time,

  • you'll start as interim and then we'll see how it goes.

  • I said great.

  • The night before I joined, I called him.

  • I was going to start as interim president with all the responsibilities of a CEO,

  • but interim president.

  • And I called him and

  • said so, you're still going to be the CEO, at least in title symbolically.

  • I'm coming in as interim president.

  • Which decisions would you like to make and

  • which decisions do you think I should be responsible for?

  • I want to make sure we had clarity before I started.

  • He said, this is easy.

  • It's your ball, you run with it.

  • I go, what?

  • He said, yeah, you're going to make all the decisions.

  • That's why I'm bringing you in like this, and I just learned what not to do.

  • Now to give you an indication of truly how thoughtful he is, he went a step further.

  • And over the course of the first ten weeks I was at LinkedIn,

  • Reid was out of the office, he scheduled trips and travel, for

  • roughly six to eight weeks of that time.

  • Because he recognized, no matter what we explained to people, that muscle memory

  • was still going to be in place and people were still going to go to him.

  • So he literally physically took himself out of the situation so

  • I could build that connective tissue with the organization.

  • So between that and between the graciousness of my predecessor,

  • Dan Nein, the way he handed off the baton.

  • In a situation like that,

  • the person who's leaving the company can sometimes be angry and bitter.

  • And they can poison the well to some extent.

  • And Dan did the exact opposite.

  • He operated with absolute integrity throughout the entire process.

  • The last thing I would say is one of the most frequently asked questions I

  • got when I first joined LinkedIn was, what's it like working with Reid?

  • And that was code for what's all the drama happening between you and

  • the founder of the company?

  • And what people didn't realize was I joined LinkedIn,

  • not in spite of Reid, but in large part because of Reid.

  • I had a tremendous amount of respect and admiration for him.

  • I wanted to work with him.

  • And he's gone on to become one of my closest friends,

  • someone I would certainly go to for advice.

  • And we've had a wonderful partnership ever since.

  • >> Well, you've built a great thing.

  • >> Thank you.

  • >> And you stress on purpose-driven culture.

  • So what is the purpose of LinkedIn and

  • how did that translate to the culture that you guys built over there?

  • >> Yeah, so I mentioned earlier our vision to create economic opportunity for

  • every member of the global workforce.

  • We separate vision and mission at LinkedIn.

  • Some companies use these synonymously, and I think that's a lost opportunity.

  • Vision for us is the dream.

  • It's true north.

  • It gets us out of bed every morning, coming in to work.

  • Mission is an overarching objective for

  • the organization that is realizable, measurable, and hopefully inspirational.

  • So they play two different roles.

  • Our mission is to connect the world's professionals to make them more productive

  • and successful.

  • We believe deeply in our mission.

  • We believe deeply in our vision.

  • And our sense of purpose is one of the things that defines us as an organization.

  • It's not just the what, however.

  • It's also the how, our culture and values.

  • It's not just about what were trying to accomplish and

  • the results that we generate.

  • It's how we go about doing that.

  • And increasingly, I think both purpose and the idea of culture and

  • values is what attracts people to join organizations.

  • That's certainly the case with the younger generation, with the millennial

  • generation, where you find time and time again people seem to be more driven

  • by purpose than they do some of the things that mattered perhaps more historically.

  • Compensation, title, these things are still important.

  • But I think talking to more and more younger people,

  • purpose and what the company is ultimately trying to accomplish, and the impact

  • it's going to have in the world, that seems to be more heavily weighted.

  • And it's not just among employees.

  • It's also increasingly customers who, by virtue of social media,

  • have a transparent view into how companies operate.

  • And increasingly, they're interested in making purchasing decisions,

  • not just by virtue of the quality of a product, but what the company's all about,

  • what the company is trying to accomplish and how they're trying to accomplish it.

  • And regardless of whether or not the company is making clear how they're going

  • about their business, people are going to find out in this day and age.

  • So I think purpose plays an important role in terms of inspiration, motivation,

  • not only of your employees, but also in terms of building a relationship

  • with your end customers and all the key constituents within your ecosystem.

  • >> So that purpose, if I walk into an average office floor

  • in a LinkedIn building, and I walk in, what are the cultural components?

  • What am I going to feel out of the group that represents

  • the purpose that you just talked about, of creating economic opportunity?

  • So you're going to get a sense, I mean, if you literally ask people,

  • they would tell you we have five cultural dimensions, we have six values.

  • And in summary, if you ask people to define our culture,

  • they would say it's a culture of transformation.

  • Transformation of the self, transformation of the company,

  • transformation of the world.

  • The other four, integrity, collaboration, humour and results.

  • With regard to our values, the first value that I'll tell you about and

  • our most important value, is that our members come first.

  • Not at the exclusion of everything else we do.

  • It's not members only, but it's members first when we're making decisions,

  • because without our members we don't exist.

  • Relationships matter and nested underneath that is to manage compassionately.

  • To be open, honest, and constructive.

  • To demand excellence.

  • To take intelligent risks and to act like an owner.

  • And I would have a fairly high degree of confidence.

  • That if you picked random people out they'd be able to summarize that for

  • you fairly accurately.

  • And the reason for that is because as an organization, we've made a commitment to

  • not just talk the talk, and put it up on the walls and distribute the laminated

  • cards that people put in their wallets, but to walk the walk.

  • And we do it through our recruiting process and ensuring that people

  • are not just experienced, and don’t just have the right skills, but

  • are also going to be a fit for our organization.

  • We reinforce it on their first day through the onboarding process.

  • We develop against it through learning and development, and

  • how continue to educate and groom people throughout the organization.

  • And we evaluate performance against it.

  • And this comes back to what we're talking about with regard to purpose.

  • That it's not just about the results you get within our organization.

  • It's also about how you went about doing it.

  • >> And it seems to some extent straightforward,

  • when you're physically in the same space.

  • And you can kind of have your finger in the pots of what's happening But

  • what about when you're bringing in thousands of people across the globe?

  • How do you track it?

  • How do you make sure it's still there?

  • >> It's an excellent question.

  • And the reason I'm smiling is I think this is where a lot of hyper-growth

  • organizations have a tendency to potentially go off the rails.

  • The reason being, when you're in hyper-growth mode, there is so

  • much demand for your products or services.

  • You're trying to keep up with that demand to the best of your ability.

  • And more often than not, you have to hire a lot of people to do so.

  • Whether it's people who are producing the project, engineers,

  • product people designers, web devs, etc.

  • Or the people selling the product.

  • Or the people who we're supporting the teams that are doing so, and for

  • taking it to market, etc.

  • And so there's a natural inclination, even if you've really spent the time and

  • energy to define your mission, codify your mission, codify your vision,

  • codify your culture and your values.

  • What you'll see from time to time is people compromising on

  • those things to keep up.

  • And I'll give you an example of this, an actual thing that happened.

  • So early on in our hyper-growth mode I remember sitting around a table

  • with a number of senior executives.

  • And we were evaluating the candidate who was going to fill a very

  • pressing need for us.

  • And as we were reviewing their LinkedIn profile,

  • you didn't think I was going to say resume, right?

  • As we were reviewing their LinkedIn profile, the person who was

  • sponsoring this particular prospect said, look at this background.

  • Look at the experience, the skill set, the things they were involved with,

  • the companies they worked for.

  • I would add that they're not a cultural fit per se.

  • I have some concerns but we'll take care of that.

  • We'll coach him, we'll put this person with the right mentor,

  • we'll make it happen.

  • You know how often how that works out?

  • >> [LAUGH] >> So it's very rare, very rare.

  • There are exceptions, but

  • seldom does someone change their stripes in a situation like that.

  • And what happens is, exactly to the point of your question.

  • When you're all, you start up a company and

  • you're basically all under the same roof.

  • You may all be in the same room.

  • And as you grow, maybe you're occupying different floors within the same building.

  • It's still pretty easy to communicate,

  • it's pretty easy to take the pulse of the organization.

  • You're going to hear about things that aren't working out.

  • You can get involved and fix them.

  • As soon as you start to really grow and expand to multiple offices,

  • multiple cities, multiple countries.

  • Imagine bringing that person into your organization and

  • having them lead a particular operation, where you're not physically proximate.

  • And they're bringing their own baggage,

  • they're bringing what they believe is the right thing to do.

  • And you're not around to help course correct.

  • So they're now hiring people against what they believe is the right thing to do.

  • And you're growing so fast, this dynamic

  • is taking place across multiple functional areas and multiple cities.

  • And before you know it, you're going to have a very, very significant problem.

  • So what you want to have happen is what happened,

  • fast forward about six to nine months.

  • Sitting around a similar table, similar group of people,

  • evaluating a similarly important candidate.

  • Person says, look at this experience, look at these skills.

  • Not a cultural fit, let's move on to the next candidate.

  • And I was like, all right.

  • [LAUGH] >> [LAUGH]

  • >> And where you're really

  • on to something,

  • is when that conversation starts taking place without you being in the room.

  • And that's when you're on a path to successfully scaling the talent within

  • your organization and your culture.

  • >> You talk a lot about managing compassionately,

  • you just referenced it in your answer.

  • So what does that mean, and how does it translate in your daily routine?

  • Just feel to see how that looks on a daily basis.

  • >> Yeah.

  • So managing compassionately is about putting yourself in another

  • person's shoes and seeing the world through their lens or perspective.

  • Classically defined, that's for the purpose of alleviating their suffering.

  • Within a business context I believe it doesn't have to be limited to

  • alleviating suffering.

  • It can be helping them.

  • Helping the team, helping the organization.

  • And day in and day out, whenever any of us are dealing with other people,

  • there are going to be times where you're disagreeing.

  • There's going to be conflict.

  • As a matter of fact, you probably had some conflicts today that you could think of.

  • And if you were to go to any company, anywhere in the Valley, or

  • anywhere in the world for that matter.

  • And you say, how many of you have had some degree of conflict

  • throughout this working day?

  • You'd have a fair number of hands go up.

  • And what typically happens when people experience this conflict is one party,

  • one person is going to start to escalate emotionally.

  • They're going to get angry,

  • they're going to get defensive, they're going to go on the attack.

  • And more often than not,

  • the person on the receiving end of that may have n empathetic response.

  • Which is to feel the anger that the other person's feeling and

  • become angry themselves.

  • It's important, by the way, to distinguish between empathy and compassion.

  • It's really important if you aspire to managing compassionately.

  • A lot of people, particularly in western society, including myself 15,

  • 20 years ago, would use empathy and compassion synonymously.

  • Empathy is feeling what another person is feeling.

  • Fundamental building block to compassion.

  • Compassion is maintaining enough distance where you can actually

  • do something about the way the other person feels.

  • If you are strictly having an empathetic response,

  • to put in the parlance of the Dalai Lama.

  • If you were walking along a trail in the mountains and you came across a person who

  • was being crushed by a boulder on their chest, and they were suffocating.

  • The empathetic response would be for you to suffocate as well.

  • And if you're suffocating, you're no longer in a position where you can help

  • them The compassionate response is to reflect on the fact that, not for

  • too long if they're suffocating, but to understand that this person is suffering,

  • and to do whatever you can to alleviate that suffering,

  • get the boulder off of their chest.

  • What does that mean, what does that translate to in a work environment.

  • You're sitting there, you're in a meeting and there's a disagreement.

  • They'd get angry.

  • You would normally get angry,

  • you would normally get defensive if they're getting defensive.

  • And this goes back and forth.

  • And it becomes very challenging to resolve.

  • But what if, rather than just blindly mirror their emotion,

  • or in other cases, often times people just assume nefarious intention.

  • Well, how dare this person disagree with me, or

  • attack my belief, my recommendation?

  • They must be political territorial, they must be ignorant.

  • As oppose to the compassionate response

  • being a spectator to your own thoughts and especially your emotions.

  • So taking a step outside yourself and understanding what's going on.

  • Maybe that person is having a bad day and it has nothing to do with you or

  • anything you said.

  • Maybe you pushed a button in that person where they had something

  • traumatic happen to them, five years prior unbeknownst to you.

  • Maybe you're talking about a subject that the person is less familiar with and

  • theyre feeling a little bit vulnerable,

  • little bit insecure about looking bad in front of their peers.

  • I could go on and on with all the potential reasons that this person

  • maybe acting the way that they are.

  • And the more you can take the time to understand that, the more you can connect

  • with the person and constructively begin to understand where they're coming from

  • and work towards compromise or the very least work towards a shared understanding.

  • That's managing compassionately.

  • And more often than not, especially younger less experienced executive

  • like myself was ten, 12 years ago.

  • We have a tendency to expect everyone around us to do things the way we do them.

  • That is natural.

  • It's egocentric, not egomaniacal, okay?

  • It's egocentric and that's human nature.

  • But you're not going to get the best out of the people you're working with if

  • you're constantly holding them up against a lens or

  • a bar of what you yourself are capable of and precisely how you do things.

  • What makes far more sense,

  • where you're going to get much more value, out of those individuals in the team.

  • Is when you understand, their strengths, their unique strengths,

  • you play at their strengths.

  • Where you understand areas for improvement, and

  • you coach them on those areas for improvement, or

  • you change their role,such that it is better aligned with their strengths.

  • And when you can do that, when you can begin to do that,

  • you start to unlock value that's not possible.

  • When you're only thinking about the world through your own lens.

  • And so, managing compassionately has been something I've been aspiring to do now

  • since first realizing this.

  • And like I said, it's probably coming up on 12 plus years at this point.

  • I say aspiring because it's really, really hard to do.

  • Because we're all human and we all have buttons that get pushed.

  • So if anyone out there that decides they do want to practice more compassionate

  • work, recognize you're not always going to be able to do it and that's okay.

  • The aspirational component that's really important.

  • >> I'm sure most of us after this talk are going to empathized with you and

  • try to feel what it's like to build a $26 billion company.

  • The best, [LAUGH] that's promising.

  • You're one of the very few CEO's that survived multiple growth transitions.

  • >> Hm-mm. >> So went from private to public and

  • then through the Microsoft acquisition.

  • What keeps you the right man for the job?

  • And what were the different challenges that you had on each stage?

  • >> So in terms of the challenges at each stage it's funny

  • you find the question that way.

  • I used to get asked after I first join the company about six,

  • nine months of being there.

  • What keeps me up at night?

  • And, beyond having a newborn at the time,

  • which was keeping us up, literally keeping us up at night.

  • In terms of the work, it wasn't keeping me up at night, per se, but

  • what I constantly and vigilantly focused on was the idea of focus and scale.

  • That was the case when I first join the organization we had 338 people,

  • that's the case today we had more than 10,000 people.

  • Focus and scale.

  • Focus is understanding not just your mission and vision and

  • your culture and your values but your core value proposition.

  • What is the value that your going to bring to the people that you serve your members,

  • your customers, etcetera.

  • And all too often particularly among its hyper road companies.

  • You see organizations that break on something that introducing new prior to

  • service and there's massive, massive demand.

  • And they go on this hyper growth journey, but they don't necessarily take the time

  • to codify and really specify their core value proposition.

  • If you want to visualise, think about a target, and

  • the bullseye is your core value proposition, the manifestation,

  • the product or service that's going to be the clearest manifestation of your core.

  • Value proposition, our core value proposition is to connect our members and

  • customers to opportunity.

  • And when you draw this target, you start with that bull's eye.

  • And then you can add concentric circles, and those concentric circles are what's

  • possible, the adjacencies that are possible as you extend from your core.

  • If companies do take the time to define the core,

  • and that's one of the classic mistakes is they don't take the time to do so.

  • But if they take the time to define the core, the next most common

  • mistake I see in hyper-growth situation, is to draw resources away form the core

  • too quickly in pursuit of the next bright shiny object.

  • And as the result of that you leave your core vulnerable.

  • And if you had success there's going to be a lot of competition waiting for

  • you to stumble.

  • And they've seen what you've done, and

  • there going after your core and then they go after the core.

  • And you're in a position where you have to react to the competition now.

  • And you have to draw resources away from that growth opportunity,

  • back to your core.

  • And you're whip selling people within your organization.

  • Now you're reacting as opposed to being proactive and strategic and

  • that is no good.

  • So, clearly define and codify your core, make sure

  • your first managerial cycle, your first dollar of capital, your first resources

  • are going into the support of building that core and achieving critical mass.

  • And once you achieve critical mass, then take incremental investment and

  • invest it into strategic opportunities and

  • what we like to call venture plays or venture bets.

  • So that focus is critical.

  • It's also really important that people take the time to understand skill.

  • And again with regard to hyper growth companies, a lot of organizations and

  • the people leading this organizations become fixated on innovation.

  • And at times that happens at the exclusion

  • of putting the right building blocks in place, to support scale over time.

  • And scale, Brastax comes from less glamorous things.

  • It comes from investing the right people in talent, it comes from investing in

  • the right process, it comes from investing in the right infrastructure.

  • And that will lead to future innovation and success.

  • But if your focused on innovation at the exclusion of those things where you're not

  • taking the time and energy in prioritizing those elements, those foundational

  • building blocks, it's going to be very, very difficult to scale the organization.

  • Over time.

  • The last thing I would add, if we're talking about a company in terms of

  • multiple phases, is as an organization matures and it comes out of hyper growth,

  • which inevitably happens to virtually all organizations,

  • although if you look at Facebook's most recent results, they're still growing 50%,

  • $32 billion revenue run rate, which kind of defies gravity.

  • Very unusual.

  • But as organizations mature and their growth rates slow,

  • it's really important to get ahead of that dynamic.

  • And that starts by being very honest with yourself

  • about your addressable opportunity.

  • And I think all too often, companies kind of get a little too

  • fixated on the marketing material and how they position the organization,

  • what the company is capable of doing,

  • and they're not necessarily honest with themselves about the real addressable.

  • And if organizations just use these theoretical numbers and constructs, and

  • they don't really look under the hood in terms of where saturation is going to

  • occur, you're going to end up reacting to slowing growth,

  • as opposed to proactively addressing it.

  • And ideally, laying the ground work and layering an investment that

  • enables you to add the next S curve before that growth decline begins.

  • And that is absolutely critical towards sustainable growth.

  • And you see it amongst the modern tech titans increasingly.

  • These organizations making huge investments beyond the core,

  • and they're being very proactive, very strategic about it.

  • And that continues to help them sustain growth and unbelievable levels of skill.

  • >> That sounds like, of course, that we should have you in the GSB.

  • Yeah, just pulling it out there.

  • >> Well, Reed, in all seriousness, Reed and

  • a few friends of his taught a course here on blitz scaling.

  • When they talked about how the scaling or the dean is going, yes, he did.

  • >> [LAUGH] >> All right.

  • >> The LinkedIn team just or the LinkedIn team built a $26.2 billion company.

  • The largest acquisition that Microsoft has ever made.

  • It's quite an accomplishment, so, congratulations.

  • >> Thank you.

  • >> How do you envision the future with this partnership?

  • What are they going to change?

  • >> So, in terms of change, I'll tell you what it doesn't change.

  • It doesn't change our sense of purpose.

  • It doesn't change our vision or

  • our mission, and that was critical to getting the deal done.

  • So, when Satya and

  • I first sat down before the deal was announced, we both agreed that we

  • would have to have at least two dimensions in place in terms of strong alignment.

  • One was sense of purpose and the other was structure.

  • And with regard to sense of purpose, it turns out that our mission,

  • that worded differently than Microsoft's mission, to empower every individual and

  • organization on the planet to achieve more, are actually quite similar.

  • Different wording, and we have gone about it differently.

  • We built a professional network and

  • we're increasingly investing in building out the world's first economic graph.

  • Microsoft, historically through software and increasingly through the cloud.

  • But we're trying to accomplish the same thing.

  • Satya is extremely purpose driven.

  • And Microsoft, under his watch, has become an increasingly purpose driven,

  • it's very important to him.

  • So, we had alignment there.

  • So, you could check that box.

  • And then, we turned in that discussion to structure, and

  • I didn't know what to expect.

  • I didn't know what he was going to say.

  • Was he going to ask me to move up to Redmond and for

  • the organization to relocate?

  • And he said, so, I think, in this case, it's really important that LinkedIn

  • continues to be independent, and he had made independence.

  • So, we were talking about what Facebook had done with WhatsApp and

  • Oculus, and of course, Instagram.

  • What Google has been able to do with YouTube, and

  • increasingly you see these organizations at enormous scale.

  • Being able to acquire companies and really preserve what has made those companies

  • successful, and allow those companies to continue to build off of that.

  • But at the same time, leveraging the broader assets of the organization.

  • And that is very much what Satya and

  • I were hoping to accomplish with this combination.

  • So, LinkedIn continues to pursue the same mission and vision.

  • We continue to do so in a way that manifests our culture and values.

  • We have the same leadership.

  • We're doing the same work, but we have an opportunity now to leverage Microsoft's

  • customer footprint of over a billion individuals that use their software.

  • And to leverage their extraordinary investment in advanced technology.

  • And to leverage all of that talent.

  • And to accelerate the realization of our mission and vision.

  • And that's the hope.

  • >> So, we have one final question before we move on to the Q and A.

  • You mentioned interview with Oprah that in your early 30s

  • you had a bit of a very fundamental change on your perspectives on life.

  • >> Mm-hm.

  • >> And that led to a better you.

  • I would say that it is fair to say that most of us around here

  • are still in search of that better version of ourselves.

  • So, can you tell us a bit more about that transition and

  • any pitfalls that we shouldn't or should watch out from?

  • >> Dude, you went all Oprah on me.

  • I mean, that's a full- >> [LAUGH]

  • >> [LAUGH]

  • >> You went full Oprah,

  • who did an amazing job, by the way, up here.

  • >> On this stage.

  • [LAUGH] >> Yeah, I have seen that interview,

  • she was fantastic.

  • So, you may be referring to an interview I did with Oprah on Super Soul Sunday.

  • >> Yep.

  • >> And she was asking,

  • how many of you watch Super Soul Sunday, any Super Soulers?

  • Will, you better get your hand up man.

  • >> [LAUGH] >> Will didn't even, thank you, Will.

  • So, Oprah had done some research and done her homework for the interview.

  • And she said, in reading one particular profile in the, that

  • I had been known in a prior role before I got to LinkedIn to be very intense.

  • [LAUGH] Which I think would be putting it somewhat euphemistically.

  • And I am intense and I was intense.

  • We talked a little bit about my management practices at the time were I was expecting

  • people to do things the way I did them and I would go frustrated.

  • And it's not like yelling and throwing things frustrated, but

  • frustrated nonetheless.

  • Different management style though when I have to.

  • And she said what lead to you managing compassionately and

  • what part of your practice?

  • And I told her about some specific things that had occurred within my role at

  • the time.

  • But at the end of the day, the biggest difference for

  • me personally was meeting my wife.

  • >> Okay.

  • >> And my wife led to a very different perspective for me.

  • And she valued things that I hadn't placed as much value on historically.

  • Things like kindness, and love, and

  • gratitude, and it changed everything for me.

  • And I'm very, very fortunate to have met her.

  • And you hear all the time,

  • I wouldn't be in this position if it weren't for so and so.

  • But in my case, it's absolutely the case.

  • >> Thank you very much for that.

  • >> Sure.

  • >> I'm going to open up the Q and A now.

  • There we go.

  • >> Jeff, thanks for being here and for your candour today.

  • My name's Holly May, I'm an alum from the class of 2016.

  • I want to go back to where we started the dialogue.

  • And as you think about as an executive and as a visible person in the valley,

  • how do you think about which topics to speak on and which not to?

  • And in the current context, we've seen a lot of execs talk about

  • the Executive orders and yet these weeks starts Black History month and

  • that hasn't gotten an equal amount of attention, how do you think about which

  • topics to show up on and which not to and the consequences of those choices?

  • >> Yeah, so interestingly enough we have a lot of activity

  • plan within LinkedIn on Black History month.

  • And it's been led by an amazing employee, resource group and

  • our leadership there and we're excited about that.

  • You asked an excellent question and

  • my first response would be there is no formula for this.

  • There's no cookie cutter approach to this.

  • It, at times, is a deeply personal decision, I think it's really important

  • to know where you stand, if you're going to be in a position of leadership.

  • To know what your company is trying to accomplish,

  • to know how it wants to accomplish it,

  • to be very clear with people about those values and where you draw lines.

  • And where you're willing to compromise and where you're not.

  • And when those lines get crossed, to do something about it,

  • to speak up, to take action.

  • And at the same time to recognize that your personal beliefs maybe at

  • odds with the personal beliefs of people that worked within your organization.

  • And that as long as people who disagree do so in a mutually respectful and

  • compassionate and constructive way that is consistent

  • with the way in which you want to go about your business.

  • Consistent with your culture and consistent with your values, that every

  • individual within an organisation should feel as if they belong there.

  • So that's the approach that I've taken, that we take as a leadership team.

  • But it's going to be different depending on who you're talking to, depending

  • on what they're trying to accomplish, depending on their own experiences.

  • Thank you so much for being here and sharing all the information with us.

  • And I'm Akasha and I'm an undergrad freshman.

  • Two real quick questions.

  • So first one is what kind of innovation do you think is happening at LinkedIn and

  • what innovation are you concentrating more on?

  • And what advice to you give for undergrads who want

  • to start their companies?

  • >> [LAUGH] >> Have a good LinkedIn profile?

  • >> Okay, yeah.

  • >> [LAUGH] >> [LAUGH] I'm the first in terms

  • of the innovation taking place.

  • We are, last year,

  • we completely overhauled our mobile flagship application.

  • We are in the process right now of rolling out a new version of

  • our desktop experience, that's build on a new front end framework called Pemberley.

  • That's going to enable us to iterate and

  • innovate up to ten times faster than what we could do historically.

  • So we've got some very strong building blocks in place.

  • We also have a very clear sense of the assets that we've been able to

  • develop today.

  • One of the things that we're going to be investing in

  • more aggressively is the application of artificial intelligence.

  • Both LinkedIn and Microsoft have amazing talent along those lines, and

  • Microsoft has invested very heavily in this area.

  • And we can bring that to bear on LinkedIn through things like

  • a bot experience that you could think of as your own personal assistant.

  • So we could provide a personal professional assistant to every member of

  • LinkedIn, whether that's calendar integration and

  • providing you the information you need to be better prepared for

  • the person you're about to meet.

  • Or ultimately making sure you have access to the right information to complete

  • a project.

  • There's a whole host of things that we're very excited about to bring to bear there.

  • We're going to continue to invest very aggressively in making our feed and

  • the content within out feed more relevant and more personally relevant.

  • We've only begun to scratch the surface there, and

  • what you're going to start to see this year are what we call Interest Feeds.

  • So we can take packages of content by virtue of machine learning,

  • social queues, and our editorial team and we can curate these packages.

  • So whether it's around the executive order or a major announcement by your company,

  • or a shift in the economy, you can not only see articles that were written

  • by publishers that you're following, or influencers that you're following, but

  • what people in your network are saying, and

  • the information you need to know right now as professional to make better decisions.

  • So we've only begin to scratch the surface there, so stay tuned on that front.

  • We are going to be starting to think about, how and this is somewhat consistent

  • with second part of your question, how we can create stronger marketplace

  • dynamics with regard to opportunities that our membership is seeking.

  • Not just jobs per se, although that's a huge priority for us, but say mentors and

  • mentees or people that want to get involved in philanthropic activities and

  • the non profits who could use their skill sets or their resources.

  • And for those seeking investment, if you're starting a company,

  • we've got a lot of people on LinkedIn who are very interested in investing.

  • And those are just a few examples of what would be possible with regard to those

  • marketplace dynamics, so stay tuned for that.

  • We're going to start to experiment with that as well.

  • And that's largely [INAUDIBLE] from LinkedIn and there's number of areas where

  • we're very excited to potentially integrate assets with regard to Microsoft.

  • So bringing in LinkedIn, LinkedIn Identity your network into the Office experience,

  • notifications within Windows, we're excited about the opportunity.

  • Microsoft Word is still the primary resource people use to create resumes, and

  • you can imagine the day where you're creating your resume, and

  • then a right rail appears, which asks you if you want to integrate that resume at

  • the click of a button into Linked In, refresh your profile, create a profile for

  • the first time, and then we can recommend jobs for you within that context.

  • So there's some exciting things we're doing along those lines as well.

  • In terms of advice, I would give to you if you're interested in starting a company,

  • I guess it wouldn't be to similar from the advice I would give anyone in the audience

  • in terms of how to optimize for their career path and how to achieve success.

  • And that would be first and foremost take the time to understand what it is you're

  • ultimately trying to accomplish.

  • And the more specific you can be, the more likely you will be to achieve it,

  • and you're going to manifest that in ways explicit and implicit.

  • And I don't mean this in some new agey predeterministic way,

  • I mean very practically.

  • The clearer you are about what it is that you want to accomplish,

  • the more you can clearly communicate that to the people around you.

  • The more doors are going to open up,

  • the more you're going to attract the right kind of opportunities.

  • So that's really important.

  • And when it comes to defining what it is,

  • you ought to know what you want to accomplish, try to optimize for

  • two things, your passion and your skill, not one at the exclusion of the other.

  • So that'll be first.

  • Second, would be to surround yourself with the best possible talent that you can.

  • And when I was younger, I used to think that was all about itching my wagon's

  • the right train in terms of my boss or mentor.

  • And as I gotten older, I've realized that is the world becomes more network,

  • as we become more dependent on knowledge, having the right knowledge at

  • the right time to accomplish certain objectives, it's really about people.

  • And so it's not just about who you work for, it's about who you work

  • alongside of and who works for you and making sure that you don't settle and

  • you don't compromise, in terms of where you set that bar on skill and

  • talent and on fit with your own values.

  • I think that's really important.

  • Personally, I like to work with people who dream big, who, can we curse here,

  • is that all right, okay, who get shit done [LAUGH] and who know how to have fun.

  • Not to be confused with constantly partying because it's going to be

  • difficult to get work done if you're constantly partying.

  • But knowing how to have fun as a proxy for being of like minds culturally.

  • So surround yourself with only the best talent.

  • And the third would be to always be learning.

  • The world is changing so fast right now.

  • There's an acceleration, it's like log or rhythmic, the rate of innovation.

  • And the days where you could study one thing and have a role or

  • a job guaranteed for the rest of your life, I think those days are long gone.

  • We have to constantly be learning, continuously learning.

  • And if you have a natural inclination or passion for that,

  • if you're naturally curious about the world around you,

  • you will be that much better positioned to continue to learn over time.

  • >> We're not Oprah's soul Sundays but we hope this was fun for you.

  • >> Yeah, it was great.

  • >> Thank you very much.

  • >> Yeah, thanks for having me.

  • >> [APPLAUSE] [MUSIC]

[MUSIC]

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