I'm playing with it.

I'm making my first story right now.

It's a wait-and-see.

I think it's important.

Unexpected but exciting.

Instagram Stories suck.

Instagram Stories?

(light music)

What you think is the biggest thing I can bring to them?

- [Man] I would say personal, how--

- Thank you so much. Thanks.

- [Man] you develop your market, your personal brand.

I would say how you communicate with your people.

Right?

- So even if I go at least saw it in my paper.

I love when it's a smaller room because I want to give them,

I can pontificate forever but giving a direct answer is

always, you know, inevitably in a size like this that guy's

question is what 80% are thinking as well.

Questions.

- [Man 2] You mentioned it earlier.

Briefly, when you hear insurance, positive or negative?

Right, so exactly.

Can everything that you're laying out for us--

- Work?

- [Man 2] change that in the midst of a public

that's got a negative attitude?

- No, unless there's whatever that is the biggest insurance

organization in America is,

the mothership, unless they spend real money.

You need to spend 10, 20 you want to change America's

perception of you characters

you need to spend tens of millions of dollars.

- [Man 2] Right.

- Awesome.

Thank you guys.

(applause)

Thanks having me. Thank you.

Thank you, buddy.

Alright, take care, my man.

- You're leaving already? - [Gary] Yeah, I gotta go.

See you later. - See ya.

- Take care guys.

- [Man 3] See you guys. Safe travels.

- See you.

- [DRock] Thank you.

- [Gary] I think we got real practical with them.

- [Woman] I love how you just did the half hour and

turned it to Q&A and--

[Gary] That's where it got better.

- [Woman] It made about them. - [Gary] 100%.

- It's what they want. It's what they wanted.

- [Gary] No, I have to go to LA now for another conference.

- [Driver] Hi. - [Gary] Thank you.

- [Driver] We got three? - [DRock and Jordan] Yeah.

- All right.

(light music)

- Wait a minute, wait a minute Instagram Stories?

Instagram Stories?

My thoughts are the same as any time a major platform makes an

update, copies a feature from somebody else, adjusts to what

somebody else is doing it's a wait-and-see, right?

I don't actually have many

emotions or thoughts right off the bat.

I'm more curious of watching people interact with it

and see what happens.

So it's early, I think it's important.

I've mentioned my concern about Instagram's positioning in the

marketplace not too long ago.

I actually think Instagram's in a weird, vulnerable position.

I don't like they're getting squeezed right now between

Snapchat and Facebook.

Facebook has its generation and Snapchat's eating up just too

much of what Instagram had.

Unexpected but exciting.

I think it's a smart fast follow.

We'll see if it clicks.

I think a lot of times features are big plays.

I think when Instagram did video because Vine was out there it in

essence really was a big deal.

This I'm not so sure.

Snapchat's a much bigger player than Vine was at that point.

We'll see.

Let me just meet this guy real quick.

Give me one sec. Skee, my man.

- G. I heard you guys knew one another.

- This is been like two years in the making.

- What's up, big time? - What's up, big man?

Please come. It's gonna be the best talk here.

I'm dropping the best talk.

- [Skee] What time you? - [Gary] 2:30.

I'll see you then. Thank you, man.

- [Man 4] You've done some incredible things.

- [Gary] Thank you, man.

- [Man 4] And you stay very humble

which I think is so critical.

- [Gary] I think so too, man.

I appreciate that and it's funny when on stage

my ego goes but in real life,

you know it's funny, on camera, on stage my ego goes

but in this my humility goes. - [Man 4] Yeah.

- [Gary] You know?

- [Man 4] That's the most important thing.

- I think so. Who the fuck am I?

- [Man 4] Yeah. - I've know I done well.

There's many other people that have done well.

The other thing is I genuinely like people.

- [Man 4] Yeah. - Which--

- [Man 4] Is a massive value.

- Yeah, to cut the real chase that's the saving grace.

- [Man 4] Yeah. - I genuinely like these people.

Thanks for the invite, man.

I just got in this morning.

- Sorry, I actually didn't even check your Snap afterwards.

- Dude, congrats, congrats, congrats that's fucking insane.

I can't believe you, you guys gave me a little preview but it

was only two, dude, wow.

Hello gang. Hello gang.

Is that the Xand-man?

Hi Mooshie.

Hi dwah-dwah.

(blows kisses)

I love you Mooshie brains.

I love you.

(blows kisses)

Bye Mommy. Love you, Mommy.

So here's my new feature for Instagram Stories.

I'm going to give you guys screen savers once a day.

My new screensaver is up next.

Now, let's keep using the functionality of this amazing

thing, DRock. Anyway message me

right now if you're using this screensaver. Now.

What up Snapchat?

Would love for you to go check out my Instagram Story and

I'd love to get your two cents on it.

Instagram Stories suck.

The same fuckers that loved Instagram 11 months ago and were

like Snapchat is bullshit are literally going to say

Instagram Stories are bullshit. Snapchat's the best.

Same characters.

They hate that change, DRock, they hate that change.

I love that change.

Because it's inevitable.

You know, I'm playing with it.

I'm making my first story right now.

First of all, I think it's a very well-made product.

It's very intuitive even the first or two go arounds.

I think that's always important

having intuitive products matters.

I think the UI and the UX of where they put the

stories is huge.

They're just unmissable.

It's super intuitive, it's a

very well-made product, that's important.

That's number one, next, it just comes natural and I usually

things don't naturally come to

me usually so that was actually a good thing.

Two, I'm fascinated by the UI and UX of the product where the

most recent five or six are the ones that show up before you

start sliding which I think is going to induce a lot of people

to create often to game-ify it to be one of those things that

is always there when people open up their Instagram.

So, I think that has the potential to create a lot of

activity early on which is probably going to be important

and three, I would say that anybody that thinks this is

going to kill Snapchat is completely out of their mind.

That's an incredibly no chance statement and I would also say

that let's not forget that Instagram's already had success

I think I said this in the video with fast following.

Vine and doing video and that pretty much killed Vine.

There's no shot of killing Snapchat but I do think there's

a shot for people that have been able to build big audiences on

Instagram and have not yet built big audiences on Snapchat

this may create a scenario where they won't try to create big

audiences on Snapchat and that alone is a win for Instagram.

Yeah.

It won't kill Snapchat 'cause Snapchat's too big.

That's all. It's just too big.

Too many people have too many audiences,

there's too many people that use it.

Plus, there's a lot of people that won't give Instagram a shot

here because I think of the copycat play and out of the

emotion they'll be like, "Oh, screw that."

I mean what this is gonna do, what Snapchat taught us is

there's a place for content that is not that serious.

I think Instagram became a museum and Snapchat became your

conversations and I think that what this is gonna do for a lot

of Instagram celebrities, content producers, media companies,

brands is allow them to produce a lot more content for Snapchat.

There's a lot of people on Snapchat that are way too fancy

and only only post one or two things and they have to be

perfect, this is going to give them that ability to not be as

perfect which will make them create more.

All these things start off as something it could have any

niche that the next big social network's going to start off

with some niche, some feature, build critical mass and then

just become a content platform with every option of every way

to do it. Got it?

It's one of the reasons I'm surprised that Snapchat has not

started doing live yet.

I just think it's inevitable.

Eventually snackable content, everygreen content and

live content will be the cost of entry to be a modern day massive

social network. Boom.

Let's call it "My two cents on Instagram Stories and

its impact on business."

I think Instagram got too fancy,

like you can only post once a day.

- It's not authentic anymore. - Yeah.

It's authentic but it's the authentic version of your most

prized content of the day.

Good to see you again, brother.

There you go.

- [Man 5] How are you? - [Gary] How are you?

- [Man 6] Hey. - [Gary] How are you, man?

Hey Laura.

- Hey, nice to meet you. - Nice to meet you.

'Sup man?

- Ankarino Lara founder of ThisMoment.

- Very nice man, real pleasure.

I could never stand by the door to say no people.

I'd be like just sit on the fuckin' floor.

DRock, you should go outside

and get all the disappointed patrons.

Thanks for coming. - [Man 7] Thanks having me.

- 90 minute this is going to be fucking awesome.

I'm super pumped.

And the thing that I really try to think about was okay, if

we're gonna have such a distinct, different group people coming

from music and art and entrepreneurship, marketing what

I'm gonna do is I'm gonna talk about some theme that I think

really bring the most value across the board and then

I want to open it up.

95% of this room should be giving a presentation as well so

the one thing I decided to talk about was attention.

I think what I've done really well for the last 20 years of my

life is reverse engineer attention.

Usually buy it at underpriced,

(crashing sound) (laughter and chatter)

attention. Attention.

That was set up you all looked. You all looked.

Do you know how hard it is to like riff for 90 minutes?

And the thing is, as you know,

I think what's interesting about

how I do it I think this is me actually am asking more of you a

question, I feel like I constantly have a library of

three hours worth of content and--

- [DRock] You're able to rotate?

- and there's always a mix of it, right?

- [DRock] I think the most important part is