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  • [APPLAUSE]

  • TIM COOK: Hello MIT.

  • [APPLAUSE]

  • Thank you.

  • Congratulations class of '17.

  • I especially want to thank Chairman Millard, President

  • Reif, distinguished faculty, trustees, and members

  • of the class of 1967.

  • It's a privilege to be with you today,

  • with your families and your friends on such an amazing,

  • important day.

  • MIT and Apple share so much.

  • We both love hard problems.

  • We love the search for new ideas.

  • And we at specially love finding those ideas, the really big

  • ones, the ones that can change the world.

  • I know MIT has a proud tradition of pranks,

  • or as you would call them, hacks.

  • And you have pulled off some pretty great ones

  • over the years.

  • I'll never figure out how MIT students sent that Mars

  • Rover to the Kresge Oval, or put a propeller beanie on the Great

  • Dome, or how you've obviously taken over the president's

  • Twitter account.

  • [LAUGHTER]

  • I can tell college students are behind it because most

  • of the tweets happen at 3 AM.

  • [LAUGHTER]

  • I'm really happy to be here.

  • Today is about celebration.

  • And you have so much to be proud of.

  • As you leave here to start the next leg of your journey

  • in life, there will be days where you will ask yourself,

  • where is all this going?

  • What is the purpose?

  • What is my purpose?

  • I'll be honest, I asked myself that same question,

  • and it took me nearly 15 years to answer it.

  • Maybe by talking about my journey today,

  • I can save you some time.

  • The struggle for me started early on.

  • In high school, I thought I'd discover my life's purpose when

  • I could answer that age old question, what do you

  • want to be when you grow up--

  • nope.

  • In college I thought I would discover it

  • when I could answer, what's your major--

  • not quite.

  • I thought that maybe I discovered it

  • when I found a good job.

  • Then I thought I just needed to get a few promotions.

  • That didn't work either.

  • I kept convincing myself that it was just over the horizon,

  • around the next corner.

  • Nothing worked.

  • And it was really tearing me apart.

  • Part of me kept pushing ahead to the next achievement.

  • And the other part kept asking, is this all there is?

  • I went to grad school at Duke looking for the answer.

  • I tried meditation.

  • I sought guidance in religion.

  • I read great philosophers and authors.

  • And in a moment of youthful indiscretion,

  • I might even have experimented with a Windows PC.

  • [LAUGHTER]

  • And obviously that didn't work.

  • After countless twists and turns,

  • at last, 20 years ago, my search brought me to Apple.

  • At the time the company was struggling to survive.

  • Steve Jobs had just returned to Apple

  • and he had launched the "Think Different" campaign.

  • He wanted to empower the crazy ones, the misfits, the rebels,

  • the troublemakers, the round pegs in the square holes

  • to do their best work.

  • If we could just do that, Steve knew we could really

  • change the world.

  • Before that moment, I had never met a leader with such passion

  • or encountered a company with such

  • a clear and compelling purpose, to serve humanity.

  • It was just that simple, serve humanity.

  • And it was in that moment, after 15 years of searching,

  • something clicked.

  • I finally felt aligned, aligned with a company that

  • brought together challenging cutting edge work with a higher

  • purpose, aligned with a leader who believed that technology

  • which didn't exist yet could reinvent tomorrow's world,

  • aligned with myself and my own deep need

  • to serve something greater.

  • Of course at that moment I didn't know all of that.

  • I was just grateful to have that psychological burden lifted.

  • But with the help of hindsight, my breakthrough

  • makes a lot more sense.

  • I was never going to find my purpose working

  • someplace without a clear sense of purpose of its own.

  • Steve and Apple freed me to throw my whole self

  • into my work, to embrace their mission and make it my own.

  • How can I serve humanity?

  • This is life's biggest and most important question.

  • When you work towards something greater than yourself,

  • you find meaning.

  • You find purpose.

  • So the question I hope you will carry forward from here

  • is how will you serve humanity?

  • The good news is since you're here today,

  • you're already on a great track.

  • At MIT you've learned how much power science and technology

  • have to change the world for the better.

  • Thanks to discoveries made right here, billions of people

  • are leading healthier and more productive, more

  • fulfilling lives.

  • And if we are ever going to solve some of the hardest

  • problems still facing the world today,

  • everything from cancer to climate

  • change to educational inequality,

  • then technology will help us do it.

  • But technology alone isn't the solution.

  • And sometimes it's even part of the problem.

  • Last year I had a chance to meet with Pope Francis.

  • It was the most incredible meeting of my life.

  • This is a man who had spent more time

  • comforting the afflicted in slums than he

  • has with heads of state.

  • This may surprise you, but he knew an unbelievable amount

  • about technology.

  • It was obvious to me that he had thought deeply

  • about it, its opportunities, its risks, its morality.

  • What he said to me at that meeting,

  • what he preached really, was on a topic

  • we care a lot about at Apple.

  • But he expressed a shared concern in a powerful new way.

  • Never has humanity had such power over itself,

  • yet nothing ensures that it will be used wisely he has said.

  • Technology today is integral to almost all aspects

  • of our lives.

  • And most of the time it's a force for good.

  • And yet the potential adverse consequences

  • are spreading faster and cutting deeper than ever before.

  • Threats to our security, threats to our privacy, fake news,

  • and social media that becomes antisocial.

  • Sometimes the very technology that is meant to connect us

  • divides us.

  • Technology is capable of doing great things,

  • but it doesn't want to do great things.

  • It doesn't want anything.

  • That part takes all of us.

  • It takes our values and our commitment

  • to our families and our neighbors

  • and our communities, our love of beauty and belief

  • that all of our faiths are interconnected--

  • our decency, our kindness.

  • I'm not worried about artificial intelligence

  • giving computers the ability to think like humans.

  • I'm more concerned about people thinking like computers,

  • without values or compassion, without concern

  • for consequences.

  • That is what we need you to help us guard against.

  • Because if science is a search in the darkness,

  • then the humanities are a candle that shows us where we've been

  • and the danger that lies ahead.

  • As Steve once said, "technology alone is not enough.

  • It is technology married with the liberal arts married

  • with the humanities that make our hearts sing."

  • When you keep people at the center of what you do,

  • it can have an enormous impact.

  • It means an iPhone that allows a blind person to run a marathon.

  • It means an Apple Watch catches a heart condition before it

  • becomes a heart attack.

  • It means an iPad that helps a child with autism

  • connect with his or world.

  • In short, it means technology infused with your values,

  • making progress possible for everyone.

  • Whatever you do in your life and whatever we do at Apple,

  • we must infuse it with the humanity that each of us

  • is born with.

  • That responsibility is immense.

  • But so is the opportunity.

  • I'm optimistic because I believe in your generation,

  • your passion, your journey to serve humanity.

  • We are all counting on you.

  • There is so much out there conspiring to make you cynical.

  • The internet has enabled so much and empowered so many.

  • But it can also be a place where basic rules of decency

  • are suspended and pettiness and negativity thrive.

  • Don't let that noise knock you off course.

  • Don't get caught up in the trivial aspects of life.

  • Don't listen to trolls.

  • And for God's sake don't become one.

  • Measure your impact on humanity not in likes

  • but in the lives you touch, not in popularity

  • but in the people you serve.

  • I felt that my life got bigger when

  • I stopped caring what other people thought about me.

  • You will find yours will too.

  • Stay focused on what really matters.

  • There will be times when your resolve to serve humanity

  • will be tested.

  • Be prepared.

  • People will try to convince you that you

  • should keep your empathy out of your career.

  • Don't accept this false premise.

  • At a shareholders' meeting a few years back,

  • someone questioned Apple's investment and focus

  • on the environment.

  • He asked me to pledge that Apple would only

  • invest in green initiatives that could be justified

  • with a return on investment.

  • I tried to be diplomatic.

  • I pointed out that Apple does many things,

  • like accessibility features for those with disabilities,

  • that don't rely on an ROI.

  • We do these things because they're the right thing to do.

  • And protecting the environment is a critical example.

  • He wouldn't let it go.

  • And I got my blood up.

  • So I told him, if you can't accept our position,

  • you shouldn't own Apple stock.

  • When you're convinced that your cause is right,

  • have the courage to take a stand.

  • If you see a problem or an injustice,

  • recognize that no one will fix it but you.

  • As you go forward today, use your minds and hands

  • and your hearts to build something bigger

  • than yourselves.

  • Always remember, there is no idea bigger than this.

  • As Dr. Martin Luther King said, all life is interrelated.

  • We are all bound together into a single garment of destiny.

  • If you keep that idea at the forefront of all

  • that you do, if you choose to live

  • your lives at that intersection between technology

  • and the people it serves, if you strive to create the best,

  • give the best, do the best for everyone, not just for some,

  • then today all of humanity has good cause for hope.

  • Thank you very much.

  • And congratulations class of 2017.

  • [APPLAUSE]

[APPLAUSE]

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