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  • I've been a professional magician

  • for over 20 years.

  • But my real passion is speaking to

  • corporate audiences, to businesses,

  • to organizations,

  • and teaching them how to

  • Think Like a Magician

  • You don't have to be a magician

  • in order to Think Like a Magician

  • Magicians are master of perception

  • As a magician, my job is to

  • get into the heads and the eyes

  • and the mindset of the audience

  • In order to success on stage,

  • I have to be able to see things

  • from the audience's point of view.

  • "I'm gonna break your hands!"

  • What role does perception play in your business?

  • Perception is everything.

  • My main goal is to allow you

  • to step out of your own point of view

  • and be able to see things

  • from your customer's point of view.

  • I teach things like attention, assumptions,

  • acknowledgement, attitude, awareness

  • All those secrets are the things

  • I have developed over 20 years

  • of performing around the world.

  • And that's the real secret of magic.

  • We always think of what the effect is

  • what are we trying to accomplish?

  • And then we work backwards

  • to create the method.

  • Now that's applicable to

  • sales, to customer service,

  • to front of the line,

  • anyone who is interacting with other people

  • can benefit from the secrets that

  • I teach as a magician.

  • And that's what I love

  • showing people the connection between

  • magic and business.

  • I know a lot of people go,

  • "well yeah, you're a magician!"

  • Butto other people, you are magician as well.

  • I love transforming organizations

  • They're learning,

  • they're taking away valuable content.

  • And at the end of every presentation,

  • they come up to me and say,

  • "I never knew that thinking like a magician

  • could help me in my business."

  • Make sure that you're focused

  • on the effect.

  • The ultimate impact that

  • you're making on your customer,

  • and business will

  • grow, grow, and grow.

  • Thank you all very much

  • My name is Kostya

  • It's been an absolute pleasure

  • Have a great rest of your day

  • Thank you very much!

I've been a professional magician

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