of demand for just volume of content.

At the same time as the volume of content is exploding,

the budgets are not exploding for making these games.

So you have to use the same resources,

the same number of people to generate

hundreds or thousands of times as much content.

The only real way of approaching that is to

build tools which work procedurally

to allow you to be that much more effective and productive.

Houdini helps us remove

the repetitive and robotic tasks

from our dev pipeline, or any tasks

that's going to have a very lengthy cost

just due to the amount of manipulations

that the content creators need to do.

We are typically five

to 50 times faster

when we're working procedurally.

We saw something that would take us two or three days

go down to two or three minutes.

Yeah, Houdini, I think it's changed my creative process

in how I...

how I approach looking at a problem.

I appreciate the fact that I can

use the technical tools that Houdini provides

to create an artistic solution

that would probably be possible in other tools,

but wouldn't be as easy to implement.

The cinematic quality gets pushed up

quite a few notches when you're using Houdini.

We want to have feature film quality visual effects

and Houdini is well-known

and used across the film visual effects industry.

So we also want to get that triple A talent from film,

bring it into games, and bring up that quality bar.