are smoking in many countries. It's still a big deal.

Growing evidence that this could be the breakthrough that we're waiting for.

If these things take off, potentially hundreds of millions of lives

could be saved.

This is a miracle. But it will cost big organizations billions of dollars.

If you are a pharmaceutical company who is starting to see your share of the market

on nicotine replacement therapy slide,

what you gonna do? You gonna sit on your bum and do nothing? You know we used a very

dangerous products and the makers of those used to lie about those.

Evidence is certainly inconclusive at this time. We now have a much safer products and

the public health community is lying about those. Today's electronic

cigarettes - might not be able to help you quit.

We don't yet know. Are no better than the Joe Ca mels of the past.

What's going on? Money. Funding. Funding. Money. Money is corrupting our most trusted organizations.

Money has something to do with everything.

It's about one of the biggest public health interventions potentially of all time.