and life you love. And today’s question comes from Tamara and she writes,

“Hi Marie. I love, love, love you and your team.” We love you too. “I’ve learned

so much from what you’ve offered. Here’s my situation, I wrote an empowering book for

teen girls and young women and am starting a revolution. I don’t know if I should do

a website with MyName.com or TheNameOfTheBookMovement.com. I’ve heard you should use your name, but

I’ve seen both. For example, Kris Carr with CrazySexyLife.com or with your Rich Happy

& Hot but you use MarieForleo.com. How do you know when to call your business your name

versus a name that describes the business? Thanks for shining your light, Marie. Tamara.”

Tamara, Tamara, Tamara, this is one of the most popular questions of all time. And, frankly,

I cannot believe we haven’t tackled this until now on MarieTV. But here’s the thing,

figuring out what to call your business comes down to three things: your industry, your

vision, and your long-term game plan.

Here’s what I mean. If you’re looking to build your business around being an expert,

like an author, a speaker, a coach, or consultant, and the main commodity is you, then name your

business your name. Here’s the thing, if you plan on being around for a long time,

you’re gonna write many books and you’re gonna launch many programs and the only thing

that’s not gonna change about your business is you.

The benefit to naming your website after yourself is that you can launch different brands under

your name but you never have to get stuck with something. So, for example, I started

my brand, Rich Happy & Hot, but I was pretty clear that I didn't wanna stay with that for

my entire career.

On the other hand, if you’re starting a business that’s based around a product or

service that could potentially be sold one day, think about Whole Foods or Instagram

or Organic Avenue, then you may wanna choose a name that’s more fitting to the business.

But here’s the thing you need to know, there are countless companies that are named after

their founders and exist without them. For example, think about Donna Karan or Calvin

Klein. They both built name based empires and sold them.

Or how about Orville Redenbacher? I don't need him here to enjoy this big bowl of popcorn...

or do I?

And from doing a little research on Google I found this Wikipedia page that lists a ton

of other companies that are named after their founders.

So let’s land this plane. You can be successful naming your business after yourself or something

else. And in order to decide, you need to know your industry and your long term vision.

This is all about being clear about what you want and where you’re going. Because as

Yogi Berra said, and yes it’s a Tweetable:

“If you don't know where you’re going you’ll wind up somewhere else.”

That is my A to your Q Tamara, so don’t think about this too long. Just make a decision

and get yourself out there. Now, I would love to hear from you. Have you ever struggled

with what to name your company or your website? How did you decide?

I wanna hear your story. So, as always, the richest discussions happen after the episode

over at MarieForleo.com, so go there and leave a comment now.

Did you like this video? If so, subscribe and share it with your friends. And if you

want even more great resources to create a business and a life that you love, plus some

personal insights from me that I only share in email, get your butt over to MarieForleo.com

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Stay on your game and keep going for your dreams. The world needs that special gift

that only you have. Thank you so much for watching and I’ll catch you next time on

MarieTV.