...Its very existence on Earth

is the result of an amazing series of coincidences.

Our planet's physical make up and position in the Solar System

have resulted in a delicate balance of climatic conditions

that would not exist if it were just slightly nearer to the Sun

or slightly further away.

Thanks to these perfect conditions

Earth has become home to millions of species of plants

and animals

including us humans.

We've learnt to harness the power and the bounty of the planet

leading to our great success as a species.

I'm amazed at the things we humans have been able to create.

Like the skyscrapers in New York.

And paddy fields cultivated in the same way for hundreds of years.

But with this success comes the responsibility

to preserve the delicate balance

to which we owe our existence.

I don't know about you, but for me, nature is inspiring

and invigorating.

When I think of the beauty of the world

I think of things like the crystal clear waters

of the Great Barrier Reef

of majestic whales

lush green rainforests

and the virgin mountain slopes of the Himalayas.

But what kind of images will our grandchildren and great-grandchildren

have in their minds when thinking about the world

in just 10 or 20 years' time?

We've heard it all before...

...Our way of life is destroying the planet

and fossil fuels, used for transport and industry, are to blame.

That's certainly true

but that's only part of the problem.

What we often don't hear much about is animal agriculture.

Animal agriculture results in vast amounts of greenhouse gases

being released into the atmosphere.

It requires increasingly unsustainable levels of precious resources

including land

water and energy.

It is a major contributor

towards global environmental degradation and climate change.

And it's not just livestock rearing that's a problem.

Industrialised fishing destroys marine ecosystems

as miles of nets sweep up anything in their path.

Perhaps it's time to ask ourselves the question

"What can I as an individual do to help?"

Well...

...there's a simple but significant way to help protect the planet

and all its inhabitants.

And it starts with just one day a week.

One day without eating animal products

can have a huge impact in helping maintain that delicate balance

that sustains us all.

Almost a third of all land on Earth is used for livestock production.

Just try a day

Just one day

A third of all cereal crops

and more than 95% of soy is turned into feed

for farmed animals.

One day a week can make a world of difference.

An area of rainforest the size of a hundred football pitches

is cut down every hour to create room for grazing cattle.

It can take 2,350 litres of fresh water,

that's about 30 bathtubs, to produce just one beefburger.

Just try a day

Join us

Join us

Join us and go meat free on Mondays.