I gave two at ComplexCon and

this one had a lot of juice to it,

a lot of young entrepreneurship.

The framework of how I see the game being played

right now and I hope you really enjoy it

and I'll talk to you soon.

(intense music)

(audience cheers and applauds)

Thank you, thank you.

Thank you, guys.

Appreciate you, how's everybody?

(crowd cheers)

Good,

so Ferg didn't make it this morning,

so we switched it to this afternoon.

Now Ferg's not making it again so,

he asked me to apologize on his behalf,

you know how rapper's do, so,

what I really wanna do,

the mic is set up here.

I'm gonna rant a little bit

but for a lot of you, I know that a lot of you

know my two cents, my spiel, I know a bunch

of you came through the booth,

so I wanna thank you so much for that.

I appreciate you supporting K-Swiss and I

but the mic's there, I highly recommend,

I'm probably gonna go into it like 10 or 15 minutes,

so if you've got questions,

this is kind of the opportunity,

so feel free to start lining up over there.

My man, that's not wasting time.

So cool, let me set up a little bit of a framework

before we get into the Q and A,

talk about a little bit what I wanna talk about.

First of all, it's super amazing to be here because

just the vibe of this event is a lot of fun for me

because, as some of you know,

I grew up a baseball card kid and

as soon as I walked down to the convention,

I was like, oh shit, I know this flavor.

This was baseball cards, 1989, like,

the level of entrepreneurship that I saw downstairs,

people literally wanting to fight over their position

in line because they knew they had to get a better one

to flip their shit, I respect that shit.

I know people are frowning on the fighting,

I recommend it.

(audience laughs)

People are trying to eat, you know, so,

that was amazing and just the level of culture

and more importantly, I'm old, so I grew up

where everybody was kind of divided when it came

to hip-hop and culture and everybody kind

of stayed in their own lanes,

just watching this generation bleed into each other,

white, brown, yellow, black, green,

it's just fucking incredible and honestly,

people shit on millennials all the time.

I think some of you know I'm like the reverse,

I think the fucking millennials are the best.

I know nothing but lazy people that are older,

so, maybe a little entitlement just 'cause things

have been good so you don't know the difference.

How many people under 30, raise your hand.

Right so, for all of you,

the big thing that you need to keep in mind

is you haven't been punched in the fucking mouth yet,

2008, 2001, 2000, 9/11, the stock market crash,

the Bear Stearn shit, the biggest thing that you

don't know yet is when the whole economy crashes,

you go from being an entrepreneur of a t-shirt company

to working at Bank of America because the money

gets sucked out of the system so,

I'm not trying to frown on anything,

I'm trying to put everybody in the right perspective.

Everybody under 30 here understands it better,

the places that people pay attention to,

which is the only thing I give a fuck about,

the way you guys collaborate with each other

and have love for each other,

way better than ever before,

the only vulnerability that this room has is

lack of blood pouring out of their mouth

and I mean that, 'cause there's so much money

in the system, like it feels normal to sell

shit through Instagram until 20% more people

don't have money to spend on stuff and then the

shit gets tight and so,

I highly recommend, where I'm going with that,

is not like (groans), where I'm going with that is

get practical.

A lot of people are just not practical.

A lot of people take in money,

instead of investing it back into their business,

buying dumb shit.

There was a whole lot of dumb shit buying downstairs today.

(audience laughs)

There was.

There was a bunch of people that bought shit

to make money, that's good buying shit.

There's a lot of people buying shit downstairs today

to close the gap on insecurities that they have.

(audience cheers)

A lot of people bought shit because they think

the logo on their hoodie or on their kicks

is gonna make them feel better, but it's not

and it's gonna speed up the process of you losing,

not the other way around so,

we need more practicality in this space, that's for sure

but if you came to this and clearly you did,

'cause we're here,

but I'm talking to the people watching,

if you came to this, you're fucking so much more

ahead of people.

I was trying to tell people downstairs,

for a lot of you, you've been fucking with this

kind of game, whether it's hip-hop or sneakers

or street or urban, you've been fucking with it,

probably maybe even your whole life, right

or maybe for a little while.

The number one thing and I'm gonna say it,

as an outsider, even though I fuck with it

and it fucks with me,

the number one thing that you guys need to understand

is this shit hasn't even started yet.

Everything that's happening here is what

it's gonna be,

you think that's what it is right now

'cause that's your reality because you haven't lived

in enough places, tasted enough shit and been

in enough rooms.

For example, Nike's a big shot downstairs

but why do they spend 90% of their advertising money

on dumb shit that you don't pay attention to?

Why did Under Armour go from being in the game

to being completely out of the game,

nobody gives a fuck about Under Armour here.

How did that happen in 36 months?

'Cause they acted like Nike.

So, be real smart about what's going on.

Be real smart about what's going on,

I heard somebody say Durant,

fucking Under Armour was sitting on Steph Curry

at the fucking apex, right,

Jordan Spieth at the apex,

they got Tom fucking piece of shit Brady, right?

- [Audience Member] Take it easy.

I get it.

(audience laughs)

My man, this is me taking it easy, my man.

And so, and so they have all that and you know

what they couldn't do?

The thing that comes natural to everybody in this room.

They couldn't trade culture.

They put out piece of shit sneaker after

piece of shit sneaker,

they took for granted where your attention was

and they thought if they're gonna drop the Steph Curry's,

they're gonna do that as a three minute commercial

during the NBS finals and you guys were all off

watching the finals, it went to commercial,

you took out your phone and you're looking at

highlights at @dunk on Instagram,

not the fucking commercial.

People don't get it.

You get it.

Here's what you don't get.

You fucking lack patience.

All of you that just came through my booth,

all your fucking questions, they all came down

to the same shit.

Too many of you talk about being it,

but you're not living it.

You wanna be about patience and hustle,

it's fun to say to me, it's fun to tweet

that you're a fucking entrepreneur.

It's a lot harder to bleed 15 hours a day, everyday,

for 15 years.

One of my best friends in the world, Dustin Sing,

fourth row back, that man and I drove back from

Mount Ida College the day we left college.

We drove back, yapped it up, reminisced,

this was it, it was over,

reminisced, got to the parking lot around 3:00 that day,

we hugged it out, he went on his way,

took a train, I walked into the liquor store

as a 22 year old and I talked to that man

five to 15 times for the next eight years, true?

It fucking worked, it was patient,

fucking bled, grinded, for real,

not, now it's made up my narrative as an entrepreneur

and it's cool, I lived it.

There's not a lot of people that know it

but he does, he knows the truth.

He knows in college I went fucking home every weekend

on the Amtrak, not Acela, I wasn't fancy back then

and fucking went and worked and I'd come back.

I left for the weekends.

He also knows I didn't go to class, ever.

He was also phenomenal at video games.

He should be an E-Sports star,

but that's another story for another day.

Nonetheless, the bottom line is,

when people ask me questions or when I talk

or things of that nature,

the difference is, I lived it.

I don't just talk about it and

I get why you don't wanna do it

and it comes from insecurity.

You're worried.

You know why you guys aren't patient?

'Cause you wanna win already to fucking stick it

to your fucking parents, right?

The reason you're impatient is less about you

wanting to buy certain shit,

though a lot of you are fucked up on that bullshit game,

it's more because people are telling you you can't,

you decide to do your own thing and now you're

on the clock and everybody's watching and your

grandma's telling you you should have stayed in school

but you've gotta understand,

it doesn't matter if you win in the first half,

it doesn't matter if you're up 17

going into the 4th quarter,

you've gotta win the actual game.

You need to be shit on in your 20s and 30s,

so then you can fucking clown on people in your 40s

and I tell them I fucking told you.

You understand?

(audience applauds)

And the best part is you gotta love the fucking losses.

Do you know how happy I am right now

that they put a c before the k in my last name

and misspelled it?

(audience laughs)

I'm being dead serious.

This is going great, I love your admiration,

the number one thing I'm excited about

right this fucking second onstage,

is they misspelled my fucking name.

(audience laughs)

'Cause I look at that and I'm like yes,

'cause I love losing.

You know why I gave up on the Rangers and the Yankees?

'Cause they won championships.

You know why I fuck with the Jets and the Knicks?

'Cause they suck

and that is the fundamental difference

and I promise you, my friends,

it's binary.

This whole thing, your fucking life if binary.