Otherwise referenced frequently as the "iPhone X." I really don't care what you call it.

There's been some news developing and I feel like we should discuss it.

I'm no stranger to this device.

I used it for an extended period of time and I came back to you with some video content.

My findings, my feelings, and so on.

And I want to be clear about something at this point right now.

This is a good phone!

The camera is nice and so on and a lot of people enjoy it and that's cool for me.

It just ain't my choice and I don't think it represents a great value given its price point.

But today's video is about an article that I read yesterday on Forbes

which was informed by an article on Apple Insider,

essentially stated that this phone right here in front of me might be getting canceled by Apple.

This is not a TV show — how do you cancel it?

What do you.. what do you do here?

Well, according to Ming Chi Kuo, this prolific information leaker who is essentially,

I mean, he's never wrong, this guy, alright?

His company KGI Securities reported recently that production was going to shut down soon

and that the reason for it: a lack of demand for this device right here.

Now, he stated that one of the reasons for this potential cancellation

is a lack of demand specifically in China regarding the overall screen size of this device.

It's not the biggest screen in the world.

Face ID, where you at?

There you go.

Obviously there's plenty of orders that are already put in for this.

There's retailers and telecommunications companies that are gonna have these things on the shelf.

It just means that you're gonna shut down the assembly line sooner than you normally would.

And the current rumor based on the information from this guy

is that that'll happen at some point in the summer.

This would mark the first time ever that Apple has shut down

or canceled a particular device before the next one has actually launched.

Like you, you buy an iPhone 7 right now.

You could even buy a brand new iPhone 6s, I believe.

The idea here is not that the X would be completely dead,

but a modified larger version would take over for it and this one would be buried forever.

But that's not where the story ends!

All of a sudden there was an update.

Ming Chi Kuo, he kind of backtracked a little bit and was like,

"Wait iPhone's performing pretty good,

I'm not really sure they're gonna shut it down I'm not really sure what's going on."

And to me, that 48-hour backtrack is kind of interesting on its own.

Was the original information bad?

Did something change in the face of the reporting?

I'm not really certain.

The question still remains: is this phone going to be canceled or not?

Now of course you guys know where I stand on this particular device.

I don't think it's the greatest value for money and I even, anecdotally,

I know people in my life that have chosen to upgrade to the iPhone 8 or 8 plus

instead of this and so when I saw the report come out stating that that's what people were doing,

that they weren't gravitating towards this model,

I could see some reality in that, at least in my own personal experience.

So at a certain point you have to wonder if that influence has leaked out,

or if people just in general haven't gravitated towards this particular phone.

You might think something is a great deal or a great design,

and someone in China or India or elsewhere might think otherwise.

But this development, it certainly lends itself to my intuition,

which is that this marketplace has gotten incredibly more competitive recently

and what you are able to get at lower price points has improved substantially.

So the question going forward, probably not just for Apple,

but also for Samsung and the various other premium smartphone makers:

how big is the demand for a $1,000 phone?

And do they sort of need to reconfigure a little bit in order to match the demand that does exist?

Now for the record, I don't imagine that the next generation iPhone flagship will be less than this one.

I think Apple is perfectly happy playing in that premium space and so is Samsung.

But the numbers, once they eventually become public, well,

those won't lie and we'll find out for certain what the demand is for this particular device compared to the others.

What do you think is gonna happen?

Do you think that this will survive?

That the iPhone X will remain intact?

Or will this one go to bed somewhere?

You let me know down in the comments.

Also what do you think is the perfect smartphone screen size?

Tim Cook, he's gonna be down in these comments.

He's gonna be reading what you're saying, so get your voice out there