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  • Sergey Brin: I want to discuss a question

    譯者: Hermia Tsai 審譯者: Wang-Ju Tsai

  • I know that's been pressing on many of your minds.

    Sergey Brin:我要討論一個問題

  • We spoke to you last several years ago.

    我知道你們之中有很多人一直都很想知道

  • And before I get started today,

    我們在幾年前和你們談過

  • since many of you are wondering,

    在我開始今天的討論以前

  • I just wanted to get it out of the way.

    既然你們很多人都想知道

  • The answer is boxers.

    我想簡單帶過一下

  • Now I hope all of you feel better.

    答案就是—男性內褲

  • Do you know what this might be? Does anyone know what that is?

    我希望現在你們感覺好一點了

  • Audience: Yes.

    你們知道這有可能是什麼嗎?有沒有人知道這是什麼?

  • SB: What is it?

    觀眾:知道。

  • Audience: It's people logging on to Google around the world.

    SB:這是什麼?

  • SB: Wow, OK. I didn't really realize what it was when I first saw it.

    觀眾:那是全球登入Google的人們

  • But this is what helped me see it.

    SB:哇!很好,我第一次看到時還完全不知道這是什呢!

  • This is what we run at the office, that actually runs real time.

    但這幫助我了解那個

  • Here it's slightly logged.

    這就是我們在辦公室裡進行的,是實際運作的

  • But here you can see around the world

    這裡很少人登入

  • how people are using Google.

    但在這裡你可以看到全世界的人們

  • And every one of those rising dots

    使用Google的情形

  • represents probably about 20, 30 searches,

    每個上升的小點

  • or something like that.

    代表大約20到30筆的搜尋

  • And they're labeled by color right now, by language.

    或類似的動作

  • So you can see: here we are in the U.S.,

    而現在他們使用的語言用不同的顏色標出

  • and they're all coming up red.

    你可以看到:這是我們在美國的情況

  • There we are in Monterey -- hopefully I can get it right.

    他們都是用紅色表示

  • You can see that Japan is busy at night,

    蒙特瑞公園市(美國加州)—希望我沒猜錯

  • right there.

    你可以看到日本夜晚很忙碌

  • We have Tokyo coming in in Japanese.

    在那兒

  • There's a lot of activity in China.

    我們把東京用日文標示

  • There's a lot of activity in India.

    在中國有很多活動

  • There's some in the Middle East, the little pockets.

    在印度有很多活動

  • And Europe, which is right now in the middle of the day,

    在中東有一些,那一小撮的地方

  • is going really strong with a whole wide variety of languages.

    再來,歐洲現在是中午時間

  • Now you can also see, if I turn this around here --

    多種不同的語言的量都很大

  • hopefully I won't shake the world too much.

    現在,你也可以看到,如果把它轉到這邊來

  • But you can also see, there are places where there's not so much.

    希望我沒有把世界搖晃太劇烈

  • Australia, because there just aren't very many people there.

    但你也可以發現,有一些地方並不那麼活躍

  • And this is something that we should really work on,

    澳洲,因為剛好那裡人口不多

  • which is Africa, which is just a few trickles,

    還有這裡是我們必須好好努力的地方

  • basically in South Africa and a few other urban cities.

    在非洲,只有一點點細小光束

  • But basically, what we've noticed is these queries,

    基本上都在南非還有少數幾個其他城市,

  • which come in at thousands per second,

    我們注意到

  • are available everywhere there is power.

    只要在有電力的地方,

  • And pretty much everywhere there is power, there is the Internet.

    就有這些每秒湧進來的數千筆搜尋

  • And even in Antarctica -- well, at least this time of year --

    而通常再有電力供應的地方,就會有網路

  • we from time to time will see a query rising up.

    即使是在南極洲—至少在一年中這個時候—

  • And if we had it plotted correctly,

    我們不時可以看到一筆搜尋出現

  • I think the International Space Station would have it, too.

    如果我們繪製的圖是正確的,我想太空總署

  • So this is

    我想太空總署也有搜尋

  • some of the challenge that we have here,

    所以,

  • is you can see that it's actually kind of hard to get the --

    這就是我們面臨的挑戰

  • there we go.

    如你所看到的,要到那裡有點困難

  • This is how we have to move the bits around

    好,到了

  • to actually get the people the answers to their questions.

    這就是我們如何藉由移動這些小點

  • You can see that there's a lot of data running around.

    來讓人們得到他們問題的答案

  • It has to go all over the world: through fibers,

    你可以看到很多資料在運轉

  • through satellites, through all kinds of connections.

    它們必須經由光纖、

  • And it's pretty tricky for us to maintain the latencies

    經由衛星、或經由其他各種連結而到達世界各地

  • as low as we try to. Hopefully your experience is good.

    對我們來說,要把潛在變因維持在最低限度是很困難的

  • But you can see also, once again -- so some places are much more wired

    但願你的經驗是好的

  • than others, and you can see all the bandwidth across the U.S.,

    但你也可以再次看到,有些地方纜線設置比起其他地方多很多

  • going up over to Asia, Europe in the other direction, and so forth.

    你也可以看到穿越全美各地的頻寬

  • Now what I would like to do is just to show you

    到達另一端的亞洲、歐洲等地

  • what one second of this activity would look like.

    現在我想做的事是向各位展示

  • And if we can switch to slides --

    這種活動在一秒鐘內是什麼樣子

  • all right, here we go.

    如果我們切換一下投影片

  • So this is slowed down.

    好的,就是這樣

  • This is what one second looks like.

    這就是被放慢的樣子

  • And this is what we spend a lot of our time doing,

    這就是一秒鐘的樣子

  • is just making sure that we can keep up

    這也就是我們花費很多時間在做的事

  • with this kind of traffic load.

    要確保我們能跟得上

  • Now, each one of those queries

    這樣的流量

  • has an interesting life and tale of its own.

    現在,這些搜尋每一筆都有著

  • I mean, it could be somebody's health,

    屬於自己、有趣的生命和故事

  • it could be somebody's career, something important to them.

    我的意思是,那可有關某人的健康、

  • And it could potentially be something

    某人的職業、某些對他們來說重要的事

  • as important as tomato sauce,

    它們很有潛力變成

  • or in this case, ketchup.

    像是蕃茄醬一樣重要的東西

  • So this is a query that we had --

    或是在這例子中的,Ketchup(一西班牙女子團體)

  • I guess it's a popular band that was more popular in some parts of the world than others.

    這裡是其中一筆搜尋

  • You can see that it got started right here.

    我猜那是一個在某個地方很流行的樂團

  • In the U.S. and Spain, it was popular at the same time.

    你可以看到它從這個地方開始

  • But it didn't have quite the same pickup in the U.S.

    它同時在美國還有西班牙流行

  • as it did in Spain.

    但是在美國卻沒有和在西班牙相同的

  • And then from Spain, it went to Italy,

    搜尋數量

  • and then Germany got excited, and maybe right now the U.K. is enjoying it.

    然後從西班牙來到了義大利

  • And so I guess the U.S. finally,

    然後是德國為之瘋狂,或許現在是英國也在欣賞這個樂團

  • finally started to like it, too.

    所以我猜想,美國終究

  • And I just wanted to play it for you.

    終究也會開始喜歡她們

  • Anyway, you can all enjoy it for yourselves --

    我只是想展示給你們看。

  • hopefully that search will work.

    無論如何,你們都可以自己玩玩

  • As a part of --

    希望搜尋可以做到。

  • you know, part of what we want to do to grow our company

    其中的一部分—

  • is to have more searches.

    你知道的,就是我們要擴展公司的其中一部分

  • And what that means is we want to have

    就是造就更多的搜尋

  • more people who are healthy and educated.

    意思是說,我們希望

  • More animals, if they start doing searches as well.

    有更多人是健康且受過教育的

  • But partly, we want to make the world a better place,

    還有更多動物—如果他們也開始搜尋

  • and so one thing that we're embarking upon is the Google Foundation,

    但有一部分是,我們想要創造一個更好的世界

  • and we're in the process of setting that up.

    我們正在著手進行的一件事是Google基金會

  • We also have a program already called Google Grants

    還正在籌措當中

  • that now serves over 150 different charities around the world,

    我們已經成立一個計畫叫做Google Grants

  • and these are some of the charities that are on there.

    現在這個組織協助了全世界超過150個慈善團體

  • And it's something I'm very excited to be a part of.

    這些是那些慈善團體的其中幾個

  • In fact, many of the organizations that are here --

    這也是我很興奮能參與其中的一件事

  • the Acumen Fund, I think ApproTEC we have running, I'm not sure if that one's up yet --

    事實上,這裡其中許多機構

  • and many of the people who have presented here are running through Google Grants.

    像是Accumen Fund,還有我正在運作的Appro TEC,我不確定是不是已經上線了

  • They run Google ads, and we just give them the ad credit

    還有我們今天提到的其中許多人都瀏覽過Google Grants

  • so they can let organizations know.

    他們瀏覽Google廣告,我們則給予他們廣告額度

  • One of the earlier results that we got --

    能夠讓一些機構認識他們

  • we have a Singaporean businessman who is now sponsoring a village

    其中一個早期的成果

  • of 25 Vietnamese girls for their education,

    就是我們幫助一個新加坡商人

  • and that was one of the earliest results. And as I said, now there have been

    成為一個越南村莊25個女孩的教育贊助人

  • many, many stories that have come in,

    而那只是早期的一個成果,而現在,如同我剛剛說的

  • because we do have hundreds of charities in there,

    有許多許多這樣的例子

  • and the Google Foundation will be an even broader endeavor.

    因為我們這裡有上百個慈善機構

  • Now does anybody know who this is?

    且Google基金會將更努力深耕推廣

  • A-ha!

    有人知道這是誰嗎?

  • Audience: Orkut.

    啊哈!

  • SB: Yes! Somebody got it.

    (觀眾:Orkut)

  • This is Orkut. Is anybody here on Orkut?

    SB:是的!有人答對了

  • Do we have any?

    他是Orkut。這裡有人用過Orkut嗎?

  • Okay, not very many people know about it.

    有人嗎?

  • I'll explain it in a second.

    好吧,沒有很多人知道他

  • This is one of our engineers.

    我簡短的解釋一下

  • We find that they work better when they're submerged and covered with leaves.

    這是我們的一個工程師

  • That's how we churn those products out.

    我們發現他們在被樹葉淹沒時工作表現比較好

  • Orkut had a vision to create a social network.

    這就是我們生產出大量產品的方法。

  • I know all of you are thinking, "Yet another social network."

    Orkut對於創造社群網路很有洞察力

  • But it was a dream of his, and we, basically,

    我知道你們大家都在想:「又是另一個社群網路。」

  • when people really want to do something, well, we generally let them.

    但這是他們一個夢想,也是我們的

  • So this is what he built.

    當人們很想要作一件事,好的,我們就會讓他們做

  • We just released it in a test phase last month,

    這就是他所建立的

  • and it's been taking off.

    我們上個月才剛發布測試階段的版本

  • This is our VP of Engineering.

    也正在成長

  • You can see the red hair, and I don't know if you can see the nose ring there.

    這是我們工程部的副總

  • And these are all of his friends.

    你可以看到他的紅頭髮,我不確定你能不能看到他的鼻環

  • So this is how -- we just deployed it --

    這些都是他的朋友

  • we just decided that people would send each other invitations to get into the service,

    這就是我們如何部署

  • and so we just had the people in our company initially send them out.

    我們決定讓人們互相邀請使用這項服務

  • And now we've grown to over 100,000 members.

    所以我們先從讓公司員工開始發送邀請

  • And they spread, actually, very quickly, even outside the U.S.

    現在我們已成長到擁有超過100,000名會員

  • You can see, even though the U.S. is still the majority here --

    事實上,這項服務甚至在美國以外的地方也擴展的相當快速

  • though, by the way, search-wise, it's only about 30 percent of our traffic --

    你們可以看到,儘管美國依然佔了大多數

  • but it's already going to Japan, and the U.K., and Europe,

    附帶一提,再搜尋方面美國只佔了百分之30

  • and all the rest of the countries.

    但這項服務已擴及日本、英國和歐洲

  • So it's a fun little project.

    以及其他各國

  • There are a variety of demographics. I won't bore you with these.

    這是個好玩的小計劃

  • But it's just the kind of thing that we just try out for fun

    這裡有許多種類的統計資料,我不會拿這些資料來讓你們無聊

  • and see where it goes.

    這些不過是一些為了好玩而嘗試的數據

  • And --

    還能看看進展的如何

  • well, I'll leave you in suspense.

    然後

  • Larry, you can explain this one.

    嗯,我將替你賣點關子

  • Larry Page: Thank you, Sergey.

    Larry,你可以解釋一下這個

  • So one of the things -- both Sergey and I

    Larry Page:謝謝你,Sergey

  • went to a Montessori school,

    有一件事--Sergey和我

  • and I think, for some reason,

    都去過一所蒙特梭利學校

  • this has been incorporated in Google.

    而我認為,基於某些原因

  • And Sergey mentioned Orkut, which is something that,

    這已經被納入了Google

  • you know, Orkut wanted to do in his time,

    剛剛Sergey 提到了Orkut,

  • and we call this -- at Google, we've embodied this as "the 20 percent time,"

    你知道的,Orkut當時想要做一件事

  • and the idea is, for 20 percent of your time,

    在Google我們將它體現為「百分之二十自由時間」

  • if you're working at Google, you can do what you think is the best thing to do.

    這個概念就是,如果你在Google工作

  • And many, many things at Google have come out of that,

    你會有百分之二十的時間你可以做你想做的事

  • such as Orkut and also Google News.

    有好多好多Google的服務就是這樣來的

  • And I think many other things in the world also have come out of this.

    像是Orkut和Google新聞

  • Mendel, who was supposed to be teaching high-school students,

    我認為世界上很多其他事情也是這樣來的

  • actually, you know, discovered the laws of genetics --

    孟德爾本來是要當高中老師的

  • as a hobby, basically.

    而事實上,你知道的,他發現了遺傳學定律

  • So many, many useful things come out of this.

    基本上是基於興趣

  • And News, which I just mentioned,

    非常多有用的事情來自於此

  • was started by a researcher.

    還有我剛剛提到的Google新聞

  • And he just -- he -- after 9/11, he got really interested in the news.

    是由一個研究者創立的

  • And he said, "Why don't I look at the news better?"

    而他只是,在911事件後,對於新聞非常有興趣

  • And so he started clustering it by category,

    然後他說:「我何不讓新聞更好看呢?」

  • and then he started using it, and then his friends started using it.

    所以他按照類型把新聞集中起來

  • And then, besides just looking cute on a baby's bottom,

    然後他開始使用、他的朋友們也開始使用

  • we made it a Googlette,

    然後,在看著嬰兒可愛的小屁屁之外

  • which is basically a small project at Google.

    我們讓它成為Google小嬰兒(Google的產品)

  • So it'd be like three people, or something like that,

    基本上是一個小小的計畫

  • and they would try to make a product.

    那就像是大概三個人之類的

  • And we wouldn't really be sure if it's going to work or not.

    試著做出一樣產品

  • And in News' case, you know, they had a couple of people

    我們不太確定那項產品究竟可行或不可行

  • working on it for a while, and then more and more people

    在Google新聞的例子裡,有幾個人在做這件事

  • started using it, and then we put it out on the Internet,

    然後越來越多人開始使用

  • and more and more people started using it.

    然後我們將它發表在網路上

  • And now it's a real, full-blown project with more people on it.

    然後又有越來越多人開始使用這項服務

  • And this is how we keep our innovation running.

    現在它已經是個有著更多人使用的真實的且完善的計畫

  • I think usually, as companies get bigger,

    這就是我們讓創新不段運轉的方法

  • they find it really hard to have small, innovative projects.

    我認為,當公司變得越大

  • And we had this problem, too, for a while, and we said,

    他們就會發現要發展小規模的、創新的計畫越不容易

  • "Oh, we really need a new concept."

    我們有一段時間也有這個問題,後來我們說:

  • You know, the Googlettes -- that's a small project that we're not quite sure if it's going to work or not,

    「喔!我們真的需要一個新的概念。」

  • but we hope it will, and if we do enough of them,

    你知道的,Google小嬰兒—也就是我們不知道是否可行的小計畫

  • some of them will really work and turn out, such as News.

    但我們希望,若我們為它們做得夠多的話,

  • But then we had a problem because then we had over 100 projects.

    它們中的一些可以開花結果,就像是Google新聞

  • And I don't know about all of you,

    但有一個問題是,我們因為這樣有了超過一百個計畫

  • but I have trouble keeping 100 things in my head at once.

    我無法認識你們全部人

  • And we found that if we just wrote all of them down

    因為我要努力讓這一百件事同時在我腦袋裡運轉

  • and ordered them -- and these are kind of made up.

    然後我們發現如果我們把它們都寫下來

  • Don't really pay attention to them.

    然後整理它們—這聽起來有點像是在胡說

  • For example, the "Buy Iceland" was from a media article.

    不要在上面花心思

  • We would never do such a crazy thing, but --

    比如說:「買冰島」是來自於媒體的一篇文章

  • in any case, we found if we just basically wrote them all down and ordered them,

    我們絕對不會做這麼瘋狂的事,但

  • that most people would actually agree what the ordering should be.

    無論如何,我們發現如果我們只是寫下它們然後整理排序

  • And this was kind of a surprise to me, but

    大部分的人都會同意應該要將點子整理排序

  • we found that as long as you keep the 100 things in your head,

    這對我來說有些驚訝

  • which you did by writing them down,

    我們發現一旦你藉由把它們寫下來

  • that you could do a pretty good job deciding what to do

    來將一百件事情同時放在腦子裡運轉

  • and where to put your resources.

    則你會非常正確的決定出你要做什麼

  • And so that's basically what we've done

    以及要將資源如何分配

  • since we instituted that a few years ago, and I think it has really allowed us to be innovative

    以上基本上就是我們所做的

  • and still stay reasonably well-organized.

    自從我們在幾年前制定了這套規矩,我認為它大大幫助了我們創新

  • The other thing we discovered is that people like to work on things that are important,

    並同時維持著良好組織化的

  • and so naturally,

    我們另一個發現就是人們喜歡在重要的事情上努力

  • people sort of migrate to the things that are high priorities.

    自然而然

  • I just wanted to highlight a couple of things

    人們多少會將心思移到優先事項上

  • that are new, or you might not know about.

    我想強調幾件新的

  • And the top thing, actually, is the Deskbar.

    或是你可能還不知道的事情

  • So this is a new -- how many of you use the Google Toolbar?

    其中最首要的,就是桌面捷徑列(Deskbar)

  • Raise your hands.

    這是新的—你們有幾個人使用Google工具列?

  • How many of you use the Deskbar?

    請舉手

  • All right, see? You guys should try it out.

    你們有多少人使用桌面捷徑列?

  • But if you go to our site and search

    好的,看,你們應該要試一試

  • for "Deskbar," you'll get this.

    但如果你們上我們的網站

  • And the idea is, instead of a toolbar, it's just present all the time

    搜尋「桌面捷徑列」,你會得到這個

  • on your screen on the bottom,

    這個概念就是,不同於「工具列」

  • and you can do searches really easily.

    它會一直出現在你的螢幕下方

  • And it's sort of like a better version of the toolbar.

    你可以很輕易的進行搜尋

  • Thank you, Sergey.

    那有點像是「工具列」的改良版

  • This is another example of a project that somebody at Google

    謝謝你,Sergey

  • was really passionate about, and they just, they got going,

    這是另一個例子

  • and it's really, really a great product, and really taking off.

    而他們剛開始研發

  • Google Answers is something we started, which is really cool,

    這真的真的是一個非常棒的產品,而且確實開始著手執行

  • which lets you -- for five to 100 dollars,

    Google Answers是一項我們已經開始的項目,這真的非常的酷

  • you can type a question in,

    這讓你能花5到100美元

  • and then there's a pool of researchers

    輸入一個你想問的問題

  • that go out and research it for you, and it's guaranteed and all that,

    接著將有一大群的研究人員

  • and you can get actually very good answers to things

    為你研究這個問題,且有品質保證

  • without spending all that time yourself.

    你可以不用花費自己太多的時間

  • Froogle lets you search shopping information,

    就得到很好的答案

  • and Blogger lets you publish things.

    Froogle幫助你找尋購物資訊

  • But all of these -- well, these were all sort of innovative things that we did that --

    然後Blogger部落格讓你發表東西

  • you know, we try many, many different things

    經由這些許多種類的創新產品

  • in our company.

    你們可以得知我們公司

  • We also like to innovate in our physical space,

    嘗試了許許多多不同的產品

  • and we noticed in meetings, you know, you have to wait a long time

    我們也喜歡在我們的物理空間上做革新

  • for projectors to turn on and off,

    我們也注意到在開會時,你知道的,你必須等很長的時間

  • and they're noisy, so people shut them off.

    去等待投影機開關

  • And we didn't like that, so we actually,

    而且它們的噪音很大,所以人們總會把它關掉

  • in maybe a couple of weeks, we built these little enclosures

    而我們不喜歡這樣,所以事實上

  • that enclosed the projectors, and so we can leave them on all the time

    我們花了大約兩週,製作了這個小容器

  • and they're completely silent.

    可以放置投影機,因此我們可以使投影機隨時開著

  • And as a result, we were able to build some software

    而且完全安靜

  • that also lets us manage a meeting,

    結果,我們也得以製作一些軟體

  • so when you walk into a meeting room now,

    也可以讓我們進行會議管理

  • it lists all the meetings that are happening,

    所以現在當你走進會議室

  • you can very easily take notes, and they just get emailed automatically

    這個軟體會列舉所有正在進行的會議

  • to all the people that were present in the meeting.

    你會非常容易的作紀錄,而且它還會自動發出電子郵件

  • And as we become more of a global company,

    給所有出席會議的人

  • we find these things really affect us --

    隨著我們成為更加全球化的公司

  • you know, can we work effectively with people who aren't in the room?

    我們發現這真的對我們很有影響

  • And things like that. And simple things like this can really make a big difference.

    你知道,我們能有效率的和不在會議室中的人一起工作

  • We also have a lot of engineers in those meetings,

    諸如此類,而這簡單的事情卻能造成很大的改變

  • and they don't always do their laundry as much as they should.

    我們也有很多的工程師在這些會議中

  • And so we found it was pretty helpful

    雖然他們應該常洗衣服,但他們總是做不到

  • to have laundry machines, for our younger employees especially, and ...

    所以我們發現提供洗衣機對他們很有幫助

  • we also allow dogs and things like that,

    特別是那些年輕的工程師

  • and we've had, I think, a really fun culture at our company,

    我們也允許帶狗上班或這一類的事

  • which helps people work and enjoy what they're doing.

    我們擁有,就我認為,非常有趣的公司文化

  • This is actually our "cult picture."

    這讓員工能享受於他們的工作

  • I just wanted to show quickly.

    這是我們的 "異教照片"

  • We had this on our website for a while,

    我只想快速的讓你們看一下

  • but we found that after we put it on our website,

    我們讓這張照片在我們的網站上放了一陣子

  • we didn't get any job applications anymore.

    而我們發現在我們放上照片後

  • But anyway, every year we've taken

    就沒有任何人來應徵了

  • the whole company on a ski trip.

    但無論如何,我們每年都會

  • A lot of work happens in companies from people knowing each other, and informally.

    帶全公司的人去滑雪之旅

  • And I think we've done a good job encouraging that.

    很多公司的作品都在員工輕鬆的互相交流之中產生

  • It makes it a really fun place to work.

    我認為我們有效的鼓勵了其發生

  • Along with our logos, too, which I think really embody

    這使得工作場所變得更有趣

  • our culture when we change things.

    還有我們的商標,我認為在我們改變商標的時

  • In the early days, we were actually advised

    體現出了我們的文化

  • we should never change our logo because

    在早期我們就被建議過

  • we should establish our brand, you know,

    絕對不要更改我們的商標

  • because, you know, you'd never want to change your logo.

    因為我們必須建立自己的品牌,你知道的,

  • You want it to be consistent.

    因為,你知道的,你永遠也不會想要更改自己的商標

  • And we said, "Well, that doesn't sound so much fun.

    你會希望它始終如一的

  • Why don't we try changing it every day?"

    然後我們說:「嗯...那聽起來不太有趣。」

  • One of the things that really excites me about what we're doing now

    我們何不試著每天換商標呢?

  • is we have this thing called AdSense,

    關於我們現在所做的事情有一件讓我特別感到興奮的事

  • and this is a little bit foreshadowing --

    就是我們有一個叫做AdSense的產品

  • this is from before Dean dropped out.

    這是一個小開端

  • But the idea is, like, on a newspaper, for example,

    開始於Howard Dean退選以前

  • we show you relevant ads.

    而這個主意就像是,例如在報紙上

  • And this is hard to read, but this says "Battle for New Hampshire:

    我們會給你展示相關廣告

  • Howard Dean for President" -- articles on Howard Dean.

    而這很難閱讀,但是有關 "新漢普郡之戰:

  • And these ads are generated automatically --

    Howard Dean競選總統" —Howard Dean的相關文章

  • like in this case, on the Washington Post --

    這些廣告幾乎都是自動生成的

  • from the content on the site.

    像這個例子,在華盛頓郵報

  • And so we use our over 150,000 advertisers

    它是來自網站內容

  • and millions of advertisements, so we pick the one

    因此我們利用超過150000位廣告客戶

  • that's most relevant to what you're actually looking at,

    和幾百萬則廣告中,選出一則

  • much as we do on search.

    與你所看到的內容中最相關的一則

  • So the idea is we can make advertising useful,

    我們會儘量搜尋

  • not just annoying, right?

    這個概念就是我們要讓廣告有用

  • And the nice thing about this,

    不只是惱人,對吧?

  • we have a self-serve program,

    關於這個有一件很不錯的事

  • and many thousands of websites have signed up,

    我們有一套自助計畫

  • and this let's them really make money. And I --

    有數千到數萬個網站註冊了

  • you know, there's a number of people I met --

    並且這讓他們賺大錢

  • I met this guy who runs a conservation site at a party,

    我遇過到很多人

  • and he said, "You know, I wasn't making any money.

    我在一個派對上遇到了這個經營一個保育網站的傢伙

  • I just put this thing on my site and I'm making 10,000 dollars a month.

    他說:「你知道嗎,我以前沒有賺到任何錢。」

  • And, you know, thank you.

    「我只是把這些東西放到我的網站上,結果現在我每個月就有一萬元入袋」

  • I don't have to do my other job now."

    「感謝你」

  • And I think this is really important for us, because it makes the Internet work better.

    「我現在不需要再做我另一份工作了」

  • It makes content get better, it makes searching work better,

    我認為這對我們而言很重要,因為這讓網際網路變得更好

  • when people can really make their livelihood

    這讓網路上的內容變得更好,也讓搜尋運作更順利

  • from producing great content.

    人們能夠從提供好的內容中

  • So this session is supposed to be about the future,

    獲得溫飽

  • so I'd thought I'd talk at least briefly about it.

    這個部份是關於未來的

  • And the idea behind this is to do the perfect job doing search,

    所以我覺得我至少應該簡短談一下

  • you really have to be smart.

    這背後的想法是:要做出完美的搜尋

  • Because you can type, you know, any kind of thing into Google,

    你必須要很聰明

  • and you expect an answer back, right?

    因為你可以在Google上鍵入任何類型的東西

  • But finding things is tricky, and so you really want intelligence.

    你就可以得到結果,對吧?

  • And in fact, the ultimate search engine would be smart.

    但要找東西是很棘手的,所以你很想要有智慧

  • It would be artificial intelligence.

    而事實上,終極搜尋引擎是很聰明的

  • And so that's something we work on,

    它將會成為人工智慧

  • and we even have some people who are excited enough

    那就是我們正在努力的事

  • and crazy enough to work on it now,

    我們現在甚至有著一群夠興奮也夠瘋狂的人

  • and that's really their goal.

    來做這件事

  • So we always hope that Google will be smart,

    這也是他們的目標

  • but we're always surprised when other people think that it is.

    我們總是希望Google能夠很聰明

  • And so I just wanted to give a funny example of this.

    但在別人這麼認為時,我們也總是很驚訝

  • This is a blog from Iraq,

    我想要舉出一個有趣的例子

  • and it's not really what

    這是一個伊拉克的部落格

  • I'm going to talk about, but I just wanted to show you an example.

    這並不是我真正要談論的

  • Maybe, Sergey, you can highlight this.

    但我只是想給你們看個例子

  • So we decided --

    或許Sergey你可以標一下重點

  • actually, the highlight's right there. Oh, thank you.

    所以我們決定

  • So, "related searches," right there. You can't see it that well,

    事實上,標示在那兒,喔,謝啦

  • but we decided we should put in this feature

    「相關搜尋」在那兒,你可能看不太清楚

  • into our AdSense ads, called "related searches."

    但我們決定要在我們的AdSense放上這個功能

  • And so we'd say, you know, "Did you mean 'search for'" -- what is this,

    叫做「相關搜尋」

  • in this case, "Saddam Hussein," because this blog is about Iraq --

    所以我們會說:「你是不是要找......」

  • and you know, in addition to the ads,

    在這個例子中,會出現「海珊」因為這個部落格和伊拉克有關

  • and we thought this would be a great idea.

    在廣告之外

  • And so there is this blog

    我們認為這會是一個好主意

  • of a young person who was kind of depressed, and he said,

    這裡有一個部落格

  • "You know, I'm sleeping a lot."

    是屬於一個有點沮喪的年輕人的,他說:

  • He was just kind of writing about his life.

    「你知道的,我睡很多」

  • And our algorithms -- not a person, of course,

    他只是寫下他的生活點滴

  • but our algorithms, our computers --

    而我們的演算法—當然不是一個真人

  • read his blog and decided that

    我們的演算法,我們的電腦,

  • the related search was, "I am bored."

    讀到了他的部落格並決定將它

  • And he read this, and he thought a person had decided

    列為「我很無聊」的相關搜尋

  • that he was boring,

    然後他看到了,他以為是一個人決定了

  • and it was very unfortunate,

    他很無聊這樣的評語

  • and he said, "You know, what are these, you know, bastards at Google doing?

    這很不幸,

  • Why don't they like my blog?"

    然後他說:「這些Google的混帳在做什麼?

  • And so then we read his blog, which was getting -- you know,

    他們為什麼不喜歡我的部落格?」

  • sort of going from bad to worse,

    所以後來我們去看了他的部落格,

  • and we said the related search was, "Retards."

    事情變得越來越糟,

  • And then, you know, he got even more mad,

    我們的相關搜尋顯示「發育遲緩」

  • and he wrote -- like, started swearing and so on.

    後來,你知道的,他更生氣了

  • And then we produced "You suck."

    他寫了一些像是咒罵等等的

  • And finally, it ended with "Kiss my ass."

    然後我們產生出「你這爛人」

  • And so basically, he thought he was dealing with something smart,

    最後結果是以「你去吃屎吧!」作終

  • and of course, you know,

    基本上,他以為他是在跟有智慧的對象打交道

  • we just sort of wrote this program and we tried it out,

    但當然的,

  • and it didn't quite work,

    我們只是寫下了這個程式並且試試看

  • and we don't have this feature anymore.

    但不太好用

  • So with that, maybe I can switch back to the world.

    後來我們就不再使用這個功能了

  • I wanted to end just by saying that

    或許我可以切換回到這個世界圖

  • there's a couple things that really make me excited

    我想以談談這個來做結

  • to be involved with Google,

    有幾件事讓我對於

  • and one of those is that we're able to make money

    身處Google之中感到興奮

  • largely through advertising, and one of the benefits that I didn't expect from that

    其中之一就是我們可以藉由廣告來賺錢

  • was that we're able to serve everyone in the world

    其中一個我不曾預期到的好處是

  • without worrying about, you know, places that don't have as much money.

    我們可以服務世界上每一個人

  • So we don't have to worry about our products being sold,

    而不用擔心有些地方沒有那麼多錢

  • for example, for less money in places that are poor,

    我們不用擔心產品被賣到—

  • and then they get re-imported into the U.S. --

    例如:被賣到比較沒有錢的貧窮地區

  • for example, with the drug industry.

    然後被進口到美國

  • And I think we're really lucky to have that kind of business model

    例如,和製藥業一樣。

  • because everyone in the world has access to our search,

    我認為我們有著這樣的商業模式是很幸運的

  • and I think that's a tremendous, tremendous benefit.

    因為世界上每一個人都可以使用我們的搜尋

  • The other thing I wanted to mention just briefly

    我認為這是極大的、驚人的利益

  • is that we have a tremendous ability and responsibility

    另一件我想要簡單提到的是

  • to provide people the right information,

    我們有著很大的能力及責任

  • and we view ourselves like a newspaper or a magazine --

    來提供人們正確的資訊

  • that we should provide very objective information.

    我們將自己視為報紙或是雜誌

  • And so in our search results, we never accept payment for our search results.

    也就是說我們應該提供很客觀的資訊

  • We accept payment for advertising,

    所以我們從不接受為了搜尋結果而付費

  • and we mark it as such.

    我們只接受為廣告付費

  • And that's unlike many of our competitors.

    而我們也是如此行銷

  • And I think decisions we're able to make like that

    這和我們的許多競爭者都很不一樣

  • have a tremendous impact on the world,

    我們能夠做出

  • and it makes me really proud to be involved with Google.

    對世界有重大影響的決定

  • So thank you.

    這讓我以身為Google一員為傲

Sergey Brin: I want to discuss a question

譯者: Hermia Tsai 審譯者: Wang-Ju Tsai

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A2 US TED 搜尋 廣告 部落格 產品 看到

【TED】Sergey Brin + Larry Page:谷歌的起源(謝爾蓋-布林和拉里-佩奇:谷歌的起源)。 (【TED】Sergey Brin + Larry Page: The genesis of Google (Sergey Brin and Larry Page: The genesis of Google))

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    Zenn posted on 2021/01/14
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