and don't give a f(bleep) about what you suck at.

- If you want this, if you want bling bling,

If you want to buy the Jets, if you want to do sh(bleep), work.

- Entrepreneurship sucks.

I mean, it's lonely, it's high-risk.

I'm a humongous believer that ideas are sh(bleep),

and that execution's the game.

And so the reason I think that people are missing

why things succeed, is because of storytelling.

I love black and white data, I'm obsessed with it.

I would never take a f(bleep) note.

Like, that scares the piss out of me

what these three people are doing right now.

"Just do that", I'm like, nope!

This thing matters to me.

My friends, there are a million reasons why not,

but there's one great reason why.

Nothing in life is free, nothing happens overnight.

- He's an entrepreneur, investor, author, public speaker,

and internet personality.

- After graduating college in 1998,

he assumed control of his father's liquor store business.

- Through e-commerce and email marketing,

he grew his father's business from three million to

50 million dollars in revenue.

He's Gary Vaynerchuk,

and here are his top ten rules for success.

- You need to bet on your strengths,

and don't give f(bleep) about what you suck at.

Way too many people in this room

are going to spend the next 30, 40 years of their lives,

trying to check the boxes of the things

that they're not as good at, and that,

you're going to waste a (bleep)load of time, and lose.

I highly recommend auditing yourself,

or you have no f(bleep)ing empathy, or E.Q.,

or self-awareness, then find somebody in your family

or friendship that does, and let them tell you who you are,

and once you believe that, either for yourself

or someone else told you,

go directly all chips, all in to that,

because that is the only possible way, in my opinion,

watching from the outside, that is, let me rephrase.

That is a very highly likely way of overindexing,

because the truth is, if you want to be an anomaly,

you've got to act like one.

And so that's it, that's what I got,

so thanks for having me.

(audience laughs)

How do you get money to do what you love?

You don't.

Right?

I lost a sh(bleep)load of money

when I started doing what I loved.

What you do, is you position yourself to succeed,

so for example, if you're doing something else,

and you want to do this thing you love,

you do it after hours.

You work nine to six, you get home, you kiss the dog,

and you go to town, right?

I mean you start building equity in your brand

and whatever you're trying to accomplish after hours.

Everybody has time.

Stop watching (bleep)ing Lost.

(audience laughs)

That's a good overheard, right?

That was a good overheard.

So, you know what I mean?

If you want this, if you want bling bling,

if you want to buy the Jets, if you want to do sh(bleep), work.

That's how you get it.

- My question is, I'm an entrepreneur, it's very great,

but not all days are great in a company,

so what are your tips and tricks for you know, tough days?

- I think there's massive confusion around entrepreneurship.

Entrepreneurship sucks.

I mean it's lonely, it's high-risk,

I mean I can't live without it,

but it's like a bad boyfriend, or girlfriend, right,

like, there's a ton of bad days being an entrepreneur,

not to mention 98% of entrepreneurial ventures

are going to fail, so there's going to be

a really bad f(bleep) day in your future.

(audience laughs)

Hopefully not for you.

Or any of you.

For me, I think this is a very personal question.

I think it's how you're wired.

I'm so all-in entrepreneur, I prefer the pain.

I think one of the reasons I love the Jets so much,

is because they bring me so much pain.

I love the climb.

To me, the setback is exciting.

I love when something goes wrong,

it's where I shine the most,

but that's not for everybody, right?

It can be very difficult,

and when you start affecting your life, and your loved ones,

and all the other things, it can get real nasty.

To me, the way I handle things, even on the few rare days

when I really struggle, I take a real step back,

and make pretend that somebody called me and told me

that my mother or daughter were killed.

And I know that's very dark, and I apologize,

but it's really what I do.

I literally am able to,

at my deepest most struggling moment, within business,

take a step back and remind myself

that I could make a drillion dollars tomorrow on bitcoin

and if something bad happened to the people I love the most,

then it would mean nothing,

and it very consistently rewires me very quickly.

I just put business in perspective.

At the end of the day,

you know it's money, for me it's not really money,

it's my legacy, so I get hurt by it a little bit more,

but yeah,

I put it in perspective, it's money.

And you know what?

Up until I had a daughter, even while I was married,

up until when I had Misha, four years ago,

I secretly wanted to lose all my money.

I had this weird twisted dark fantasy of losing everything

just to rise again like a phoenix and remind you (bleep)s.

My assistant's got a great thing now on this.

Once in every four months, somebody sends an email

saying I've got a huge startup that I want you to invest in,

but you've got to sign this NDA, right?

Which literally every time gets an email back that says,

f(bleep) you, right?

(audience laughs)

And the reason is, I'm a humungous believer

in that ideas are sh(bleep),

and that execution's the game, right?

We've all got ideas.

Everybody's got ideas.

Do you know how many f(bleep) ideas we all have here?

We can probably sit here for the next two hours,

draw them all out, record 'em, and predict the next 78

great startups over the next nine years.

And, so I think the thing

that is another theme

in entrepreneurship is, there is way too much fodder

brought to the idea.

Uber was Magic Cab, three years earlier.

Uber's not an idea, Uber existed.

It was called Magic Cab.

But the guys that executed it sucked, so they lost.

So I think, you know, if there's any level of romance

left in this room about your idea, I'd like to suffocate it,

because I think the actual situation is,

what you actually do with it.

You know the reason I feel that storytelling

is the most under-rated skill in business,

is because it doesn't get talked about a whole lot,

and I don't think people realize it's happening

when it's happening, and most of all,

I don't think that many people are really good at it.

So, like, when I watch a Steve Jobs keynote

about a new product, I don't care about the new tech,

I don't care about the iPad or the iPhone,

I care about the way he was presenting it, you know?

When I see David Blaine, this is a magician,

if you ever pay attention to what he's doing,

he's storytelling you the whole way,

and then it's the big kick,

so if you understand what the consumer wants,

then you backtrack and you tell the story

to get them emotionally there, that's how things sell.

That's marketing.

There's a very big difference between marketing and sales,

and so, the reason I think that people are missing

why things succeed, is because of storytelling.

I think it's overlooked, I think that people

look at the x's and o's and the black and the white,

but I think storytelling, when done right,

takes a product that should have sold

a hundred million dollars worth of stuff,

and sells a billion dollars worth of stuff.

In 2001, it snowed in New Jersey on December 23rd,

which was one of the busiest days of the year.

Typically December 23rd is the busiest day of the year

in the liquor store.

A woman called us, we'd just started shipping,

and her case of Beringer White Zinfandel wasn't delivered.

First of all, I appreciate the people that know what

Beringer White Zin is, good job.

(audience laughs)

The entire case, by the way, 15 pack,

the entire 15 pack case

cost 45 dollars.

We're doing about $40,000 an hour in the store.

She calls.

I find out about it, somehow it was buzzing,

I was on the floor selling.

I am the premier salesman on the floor, as you can imagine.

(audience laughs)

I find out about it, and we're debating what to do,

she needs it for her Christmas dinner.

I grab the case, throw it in my car,

and drive to Bergen County to deliver it.

It takes me 2 1/2 hours to complete the whole thing.

The woman was 194 years old.

(audience laughs)

We didn't have a lot of lifetime value

on the back end there.

She looked like f(bleep) Yoda.

(audience laughs)

And the best part was, I delivered it,

all pumped with myself, and she said, "great",

and closed the door.

Awesome.

Everybody, especially my Dad, who was pissed that I left,

because of all the customers that came in asking for me,

or that I could have sold, everybody's baffled.

I can't tell you what the ROI of driving through the snow

in my car to deliver a case of $45 pink sh(bleep)

to a woman that looked like Yoda was.

(audience laughs)

But I can tell you this.

Over the next two to three years, that story

became the foundation of how we treated

every single customer.

It became our competitive edge,

and those are the things that matter to me.

I love black and white data, I'm obsessed with it.

The day when the nerd beat me,

I f(bleep) understood that the nerds beat me,

and I respect the living f(bleep) out of data,

conversion funnels, all that sh(bleep).

But I'm telling you right now,

that there are way too many f(beep)ers

running businesses today with this,

and not enough people running businesses with this.

(audience applauds)

And again, I swear on my life, I am not Mother Theresa,

and I'm far from running my business just on this.

But I'm telling you right now,

the reason I amassed my following,

the reason why I continue to retain it,

is because my percentage of this far outweighs

every f(bleep)er in this room.

I mean it.

That's how I feel and that's how I try to roll every day.

And I promise you, if you are able to figure out

how to afford, how to afford, the allocation of this

in your business more, your long-term value