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  • - [Man] Can you sign my,--

  • - Yes, hold on, I promise I will get to every single person.

  • You'll send me an email, DRock, no?

  • All right, good, I'm just gonna put this here,

  • nobody break my wine, it's a nice gift.

  • All right, you'll take this picture

  • and you'll email Gary@VaynerMedia

  • and then you'll put French subtitles in the title,

  • subject line, and I'll get it organized.

  • - All right, no problem.

  • - How is everybody, good?

  • - [All] Yeah!

  • - Let's do it.

  • - [Man] How was the food?

  • - Food was fuckin' ridiculously good.

  • (group laughter) And I'm a snobby,

  • - [Man] How was the wine though?

  • - The wine was really good too, I'm a snobby New Yorker

  • and that was really good. - Yeah.

  • - Really good, has anybody ever eaten here?

  • - Yeah.

  • - [Gary] It's fancy though, right?

  • You're a fancy dude huh?

  • - No, I live here.

  • - Just kidding, awesome.

  • - [Man] It takes four months before you can eat.

  • - All right here's my concept for this

  • so I can get through this, let's just first do selfies

  • and sign books, and then we can do questions,

  • because otherwise people would have to wait

  • like four, five hours, and I've done this before.

  • So let's first do the photos and things

  • of that nature and then I'll try to answer questions

  • if I can after.

  • (upbeat music)

  • Real pleasure.

  • - [Man 2] Who is the best NBA player ever?

  • - [Gary] Who is the best NBA player ever?

  • - [Man 2] Yeah. - Patrick Ewing.

  • You're not recording.

  • (all laughing) Best NBA player

  • is Patrick Ewing, 'cause I'm a Knicks fan,

  • and that's who I say.

  • Real pleasure man, thanks for coming.

  • - [Man 3] Something to tell to businesspeople?

  • - Reverse engineer yourself, don't try to be somebody else,

  • not for your parents, not for me, not for him, for yourself.

  • - [Man 3] Thanks Gary. - You got it.

  • Where were you before?

  • - In Curacao, in the Caribbean.

  • My dad lives there, but I want to sell stuff

  • and make money, but my market lives in the U.S.

  • - [Gary] Okay.

  • - [Man 4] How can I do that best?

  • - [Gary] Well what do you want to sell?

  • - [Man] T-shirts, and it's gonna be fishing T-shirts,

  • and so it needs to be higher performance,

  • and they're not gonna find 'em here, only in the U.S.

  • - [Gary] Okay, so why can't you set up,--

  • - [Man 4] 'Cause I don't have a friend or a cousin

  • or brother in the U.S. that can hold 1,000 T-shirts

  • in his room for me, - [Gary] You shouldn't do that,

  • you should sell them on spec.

  • - [Man 5] You're the one who made me shift

  • towards gratitude in my business.

  • - Funny thing happens when you make that move.

  • - [Man 5] True right?

  • - All these things are switches, everybody wants

  • these little things, they're binary,

  • you're either on or you're off. There is no half-pregnant.

  • - [Man 5] The process. - It's a process.

  • - [Man 6] So my question is actually this, I have an idea

  • and I'm really into it, I really want to work for it.

  • But my question is, the only thing that I'm missing

  • is actually a good financial base,

  • I know how to get it, but how can I work it

  • in that way that I still have something to say

  • in my own idea, the best possible way?

  • - Well if you don't have the money,

  • and if you raise the money, you don't have the say,

  • then you have to wait until you have

  • the money to have the say. - [Man 6] That's the best

  • and only way. - It's the only way,

  • if you want to have say, unless you decide this idea

  • is worth you learning from.

  • The biggest problem everybody here is gonna make

  • is they think their current idea is the end-all, be-all,

  • a lot of your businesses and ideas are stepping stones.

  • so maybe it's better for you to not have say,

  • learn what's good, learn what's bad, you're a young man.

  • - [Man 6] I'll tell you what, - You know what's great

  • about being a businessman, is you don't retire at 31

  • like an athlete, you play forever.

  • So instead of waiting until you make the money

  • to have control, maybe it's better to not have control,

  • you learn, it sucks 'cause you don't have control,

  • but you learn, maybe you'll make some money

  • and then you can take the money and go do your next thing.

  • You're always gonna have ideas, this isn't your first idea.

  • - [Man 6] That's true. - Got it?

  • Don't fall in love with an idea.

  • - [Man 6] Okay exactly.

  • Thank you man. - You're welcome.

  • - [Man 7] I want to say to you that if today I stand there,

  • it's because of one guy, who is behind you,

  • who gut trusted what you said,

  • that you have to cut friends from your inner circle

  • to succeed, - Yes, yes.

  • - And today I know that I'll achieve greatness

  • because I will show him that you have not

  • to cut friends to make it. - I love it man,

  • well good, like too many people try to make a narrative.

  • The only narrative that works is your true narrative.

  • So many people here fronting as experts or as coaches

  • and making stuff happen, you're aspiring,

  • you're through the process, document your best story

  • that will get people to buy more jewelry than anything

  • is that you guys come out and say,

  • we're just starting, we don't know shit,

  • we just know that we want to put this out in the world.

  • People will relate to that more

  • than you saying, we're this, we're that.

  • Got it? - [Woman] Yes.

  • - The truth always wins.

  • - [Women] Okay.

  • - It might not be winning this moment, this month,

  • this year, but it always wins at the end.

  • - I'm a radio host at one

  • of the national radio studio Brussels.

  • - Okay.

  • - And I'm a high school drop out.

  • - Vlog.

  • - I quit high school when I was 17.

  • - Yep.

  • - Now I'm just chasing my career,

  • trying to do some shit, you know.

  • - Yep.

  • - [Man 9] But I see a lot of kids right now.

  • - I'm listening to you.

  • - [Man 9] What you see right now is maybe zero point zero

  • one percent of people that chase their dreams.

  • - Right. - What I want to

  • do is I wanna start like a sort of YouTube show.

  • - Okay.

  • - To interviewing like celebrities.

  • - Okay.

  • - About following their dreams.

  • - Okay.

  • - Inspire a lot of people here, youngsters.

  • - Okay.

  • - Like me.

  • But how do I brand something like this.

  • I know through YouTube, but how do I

  • use Twitter, Instagram, Facebook up to its full potential

  • to just grow it as,

  • you know what I mean.

  • - Of course I know.

  • It's the quality of your content.

  • - Is it only the content?

  • - And it's the tactics.

  • So the tactics are free.

  • You can by Jab Jab Jab Gray Hook for 12 bucks.

  • - Okay.

  • - And fuckin', I told you the tactics.

  • The number one thing everybody should do here

  • is not listen to what I'm saying,

  • they should watch what I do.

  • You wanna be big on all these platforms,

  • just look at my behavior.

  • The problem is everybody wants it to happen too fast.

  • - Yeah.

  • - The question isn't how do you do it.

  • The question that people really mean

  • is how do I do it faster?

  • The answer is you don't.

  • - Yeah.

  • - Your upside is gonna be predicated

  • on how good you actually are.

  • - Okay. - The end.

  • - Okay.

  • - Like what do you do, you put it out.

  • Use hashtags.

  • You do, everybody does the same shit.

  • - Yeah well these small things like hashtags and stuff

  • that I don't know anything about, I'm trying to learn.

  • - It's called Google.

  • (group laughter) I'm being serious with you.

  • - Or a code here right now.

  • - It's called Google man.

  • Just go to Google and be like

  • how do I use hashtags to grow my Instagram?

  • And there's 4,000 articles.

  • - Yeah, but the thing is hashtag is just an example for you.

  • - No, no, no. That's one of the examples.

  • - Yeah, exactly one of the examples.

  • - The real question everybody asks is how to do it faster

  • and the answer is there's no faster.

  • You'll get there based on your talent.

  • If you're ridiculously fuckin' hot,

  • all these fuckin' dudes will follow you.

  • - You think?

  • - Sure. Hot chicks win on Instagram.

  • (group laughter)

  • If you're ridiculously smart and you're great

  • and motivational and understand what the fuck you're saying,

  • all these dudes will watch it.

  • That's what happens with me.

  • - Okay. (group laughter)

  • - Like you've gotta have it.

  • - The thing is like the only thing that I have,

  • the only doubt is the States.

  • I know the mindset of the states

  • is really different as the mindset here.

  • People here are afraid to take risks, to go out it.

  • - YouTube isn't Belgium only.

  • - [Man 10] True, but-- - But what?

  • - I wanna try to tackle people from Belgium first.

  • - [Gary] Great, well then you can't be mad

  • at Belgium's mindset if you want to sell to Belgium.

  • - Do you believe that I can change a mindset?

  • - I believe you can change a mindset

  • over a course of a lifetime.

  • But not in two years.

  • And not in five years -

  • - [Man 10] Of course, no I have patience.

  • I have to. - So sure.

  • But European DNA is structured.

  • Europe's where it's at.

  • If you're the greatest of all time.

  • If you're Mohammad Ali or Martin Luther King,

  • I think you're gonna change it.

  • If not you can't. - I believe I can be that.

  • - Well then do it. - Okay.

  • - Martin Luther King and Mohammad Ali

  • didn't come and ask me to do it.

  • - [Man 11] What are the three most important business

  • for you to start a business?

  • - I mean, you have to have skill.

  • You have to be patient.

  • You have to have a product that people want.

  • You have to be good at marketing.

  • You have to be good at people.

  • My man, 99% of everybody's businesses here will fail.

  • We're living in fake entrepreneur land

  • and everybody thinks it's so easy.

  • It's hard.

  • Everybody can be an entrepreneur.

  • You can have a business.

  • Can you live on it for the rest of your life?

  • That's a whole different game.

  • So I mean the thought of even asking,

  • like even the question speaks to like raw young, you know?

  • Like there's a million ways to win.

  • You're the smartest, you're the hardest working.

  • You saw white space that nobody else saw.

  • There's no right answer there's

  • just a million ways to do it.

  • You need to figure out what works for you.

  • - [Man 12] I'm basically being bullshitting

  • the last two years, and I just wanna know

  • of some pep talks, some great motivational things

  • to just get me started tomorrow.

  • 'Cause I just had been not doing anything

  • that I should have been doing,

  • 'cause I just have so many doubts,

  • and I just think too much of what other people feel,

  • will think of my thing.

  • 'Cause I know the thing I wanna do.

  • I already started my YouTube channel up,

  • I already know what I have to do,

  • I know your ethos of document and create,

  • so I know what I have to do.

  • - [Gary] You're not there yet.

  • - Yeah, I'm not there.

  • - [Gary] You're not there yet.

  • - I just need that last push--

  • - You know, you're here because you know I'm right.

  • - Yeah, of course, yeah.

  • - I can say it, like maybe tonight's the night

  • where I'm like, just do it,

  • fuck them. - Yeah, yeah.

  • - But the truth is, even if you feel the high from me,

  • like, if I miraculously came up with an amazing thing

  • to say to you right now,

  • the truth is, next Thursday happens and I'm not here.

  • - I see. - So what I would say is,

  • the fact that you even know I'm right,

  • so you have to understand,

  • the reason people leave negative comments on me,

  • or they don't like me,

  • some people here didn't like me at first,

  • is because I'm not letting you get away with your bullshit.

  • - Okay. - I'm getting the point of it,

  • and the people that don't like me

  • are the ones that wanna pay other people,

  • or want other people that show them Lamborghinis

  • or watches, they wanna trick them.

  • They wanna trick them into feeling good.

  • There's only work.

  • There's only not caring about everybody else.

  • You know what to do, you grew up in a way,

  • environment, parents, DNA,

  • that hasn't let you get there yet.

  • But the fact that you're even here,

  • and you basically said what you have to do to me.

  • - Yeah. - I didn't say anything.

  • - No, I know, yeah.

  • - It's just a matter of time now.

  • - Yeah. - What you need to do

  • is keep pressure on it.

  • The reason I never change my tune,

  • is the reason I'm getting so many people

  • to do things, is 'cause I don't waver.

  • It's constant offense.

  • I'm gonna pound you everyday,

  • everyday, multiple times a day,

  • with the same fucking thing, it never changes,

  • it's the same thing.

  • Luckily for me, there's new platforms,

  • so it feels like I'm saying something new

  • 'cause shit's changing.

  • But it's the same thing.

  • It's the same thing, and you'll just eventually get there.

  • What you need to do is you need to keep paying attention

  • to people like me, or others that sound like me,

  • so that it becomes your norm.

  • It becomes your oxygen.

  • There is no other voices,

  • and eventually, just like when you jumped off

  • a diving board to a pool,

  • just like when you kiss somebody for the first time,

  • just like anything else you ever did in life,

  • eventually you get there and you do it,

  • and you never look back. - Okay.

  • - You understand? - Yeah, okay, thank you.

  • - So the key is to suffocate yourself

  • into pressuring yourself to have no other options.

  • - 'Kay.

  • - The reason I'm worth listening to,

  • is 'cause I'll do that for you,

  • and then you don't need me anymore.

  • - Okay, thank you.

  • Thank you very much, yeah. - Yeah.

  • I don't need to sell you anything.

  • - No.

  • Can you do just one? - I don't want you

  • to stay around.

  • - I just want one favor from you,

  • - Yeah? - Can you just scream

  • in my face, just fucking do it?

  • - I don't even wanna do that,

  • 'cause--

  • - Please, I just want that boost

  • to just do it, yeah. - I'll tell you what.

  • I'll tell you what. I don't want to,

  • Cause I don't feel it's right,

  • you know why? - Why not?

  • - 'Cause it's tactical.

  • - But it's just a mental thing, I think.

  • I just-- - No.

  • - I just wanna get that trigger. - You want me

  • to fix the sink? I want you to fix your well.

  • - [Man 12] Damn.

  • - You understand? - Yeah.

  • - You just want me to fix your sink right now.

  • - Yeah. - I don't want to do that.

  • You already know the answer.

  • My screaming in your face will be a fun moment,

  • - Yeah. - It'll be cool

  • to think back to. - Yeah.

  • - It's not what you need right now.

  • What you need is constant pressure

  • on any voice that's penetrating you

  • that isn't allowing you to make that jump.

  • Whether that's your mom, or older brother,

  • or your aunt, or your best friend, or you girlfriend,

  • or your boyfriend, I don't know who the fuck that is,

  • but you need to eliminate it.

  • - Okay. - You don't have to cut them

  • out like that.

  • When I say cut friendship out,

  • I mean, I have friends that I don't listen

  • to a fuckin' word they say.

  • They're my friends,

  • but I don't take their words as my gospel.

  • You know what to do, I heard you.

  • That's why I'm not gonna give it to you.

  • I heard you, - Yeah.

  • - I know you're ready. - Yeah.

  • - You know what you are?

  • (tapping) Just a matter of time.

  • - [Man 13] How, how do you meet investors?

  • - How do you meet investors? - Yes.

  • - You go to angellist.com, you get a list of all the people,

  • and you message them.

  • And 99% of them will say no, and four,

  • four of them will say yes.

  • And you'll learn from those experiences.

  • - [Man 13] Thank you so much.

  • - You just keep asking.

  • - We have a platform.

  • It's like the mini Google of online shopping.

  • - Okay.

  • So Google makes money when you buy something,

  • they get a commission, but they don't share it.

  • You understand it, but, in Belgium, people don't get it,

  • in Europe, no one gets it.

  • So, when you log onto this, you register,

  • you just buy our shit, then you get a commission.

  • But we share the commission with users.

  • - Yeah, but Google brings them value otherwise.

  • - Yes, but, - Google does other things

  • besides just sell them things.

  • - Of course, but our problem is that people don't understand

  • that they can get a percentage back of their--

  • - Earnings, of their buying, - their earnings,

  • so how do we promote, how do we market the platform?

  • - You get in front of them.

  • - But,-- - But how do you do that, right?

  • - So now we start with influencers?

  • - Yep, that's good. - And then we make

  • a personal landing page, - Yep.

  • - They put it in their instagram bio,

  • - That's a good start.

  • - We make a picture, from that, they say,--

  • - That's a good start.

  • - Then, the force of the influencers,

  • they get 10 Euro as a bonus, - I get it.

  • - It's all great, but how should we do it,

  • - At scale? - How do we sell our story?

  • Because no one gets it, that's the problem, man.

  • - You should make a video and explain it.

  • - But we already tried it, and, in Belgium,

  • if I ask here, maybe, how often

  • did people know that Google earn via commission?

  • - Well Google earns commission through,

  • what are you talking about, Google Shopping?

  • - Also yeah, but what we do is, so you log in,

  • you go to your Amazon, you buy, and then you get

  • a percentage back. - I know what he's doing,

  • okay. - But here in Belgium

  • and in Europe it's,

  • - Who in the U.S. is doing it successfully?

  • - The platform that we built, no one.

  • - Think about that for a minute.

  • - You have cash backs. - Think about that

  • for a minute, give that thought.

  • You know what I mean?

  • To me, incentivize back,-- - I am the marketer, so,

  • - Respect. - We are the agency,

  • - I get it, they're the client.

  • - And he drove me with the cab on his cost,

  • just to ask you his question.

  • - The problem is, when you do incentivized,

  • commission-based affiliate cash back buying,

  • it's never worked, 'cause it's not enough

  • of a value prop to them,

  • they can get that from American Express.

  • It's just not a valuable enough product.

  • The reason I asked you who in the U.S. does it,

  • you're blaming it on Belgium, how about the U.S.?

  • The most progressive market in the world,

  • where is it happening, China, the most progressive,

  • the model doesn't work. - Your advice to your

  • 21-year-old self is, date more chicks,

  • have more fun, how do you balance it with hustle?

  • - I didn't balance it, I worked every minute.

  • - How would you balance it though?

  • - In hindsight? - Yes.

  • - How would you do it? - Maybe one,

  • maybe two weekends a year, it wouldn't be that much.

  • I'm pretty happy with the way it is.

  • Look, people's mouths are way ahead and ambitions

  • are way ahead of their actions, everybody is talking shit,

  • but people aren't putting in the work.

  • By the way, by the way-- - But if that's your goal,

  • - Exactly, do you know how great it is to make

  • $100,000 a year and be happy and go on vacation

  • and love your life, it's great, everybody now thinks

  • they have to build Facebook, it's stupid.

  • - Exactly.

  • - You just need to know yourself,

  • you don't need to be me, - I'm getting started

  • at 28-- - You could start at 58.

  • - And building million dollar businesses?

  • - Of course, Kentucky Fried Chicken,

  • the guy was 75 years old when he started.

  • Do whatever the fuck you want, I dunno,

  • what do you wanna do?

  • - [Man 14] I, I, like you, like you.

  • - You're not sure?

  • You wanna be like me, then you need to start

  • putting in work

  • and start selling stuff, you know, like, you should--

  • - And how, how do you do that?

  • - Well I, the way I did it at your age

  • was I didn't give a shit about school, I got bad grades,

  • I spent all my time on building a business

  • I didn't go out with my friends,

  • I didn't play video games, I didn't hook up with girls,

  • I fucking worked.

  • - [Man 14] But that, what do you mean by building a business?

  • - My plan back then was everybody was collecting

  • baseball cards and comic books,

  • so I was buying baseball cards and comic books

  • and selling it back to them.

  • - Okay, that's work.

  • - [Man 15] Hm-mm, should be fine now.

  • - [Gary] You know, you're doing exactly like, oh fuck, guys,

  • if you think I did well (laughing) now,

  • if I grew up in the era, that you're growing up in,

  • this shit would have been over a long time ago.

  • (group laughter)

  • If I had eBay and Shopify and Google

  • and fucking the internet, I didn't have shit,

  • there was no computers.

  • Fucking went to the store, or bought shit. Love it.

  • Bought shit, went to the flea market on Saturday

  • and sold it like, shit like, you guys have it so good,

  • so easy.

  • - [Man 16] You should come to--

  • - You have it so good, so easy,

  • that it tricks you that it's easy.

  • - [Man 15] That's the problem.

  • - It's so good and so easy, that you're getting tricked--

  • - [Man 15] Mhmmm. - that it's easy, it's not easy.

  • - [Woman 2] What do your wife do to make you possible

  • to do what you do?

  • - She supports me unconditionally

  • at her own expense.

  • - [Woman 2] Yeah, because my husband is the better

  • entrepreneur of the two of us, - Yes.

  • - [Woman 2] And I want to support him all the way,

  • but what do I have to do to make him--

  • - You have to become independent and selfless.

  • - [Woman 2] Okay. - But that's very hard.

  • - Yeah.

  • - That's easy for me to say to you.

  • - Yeah.

  • - It's hard to actually do it. - [Woman 2] Mhmmm.

  • - You know, my wife is a special person.

  • You know, it's, she's a special person.

  • - [Woman 2] Yeah. - You know what I mean?

  • - To be in a place where - [Woman 2] I do.

  • - Where she supports the insanity, that I execute.

  • - [Woman 2] Yeah.

  • - That takes enormous confidence.

  • It takes enormous, enormous humility,

  • selfishness and, and, and...

  • it takes a lot of independence.

  • She doesn't need me at all - [Woman 2] Okay.

  • - for her happiness. - [Woman 2] Yeah, yeah.

  • - That's hard when you're sharing a life with somebody.

  • - [Woman 2] Yeah.

  • - So, and what that does is it guilts me

  • into spending more time, you know, it's,

  • - [Woman 2] Mhmmm..

  • - You give you get, right? - [Woman 2] Yeah.

  • - I'm almost graduating as an electrical engineer this year

  • and I realized I actually hate it.

  • - Yes. (laughs)

  • - It's very common. - Yes.

  • - So I actually want to get into the cosmetic industry.

  • - Awesome.

  • - And developing products - Yes.

  • - And making - Amazing.

  • - But it's more in the chemical engineering--

  • - Yes.

  • - industry, so now I'm wondering what should I do

  • to emerge that industry?

  • - I would email every single Head of R&D

  • of every cosmetic business in the world

  • - Yes.

  • - and tell them your story.

  • - Alright, and see what they answer and--

  • - If you email 1700 people on Linkedin

  • and tell them your story, (laughs)

  • - all you need is one to say,-- - One to say yes.

  • - "You know what, I like the way you emailed me."

  • - Okay.

  • - You understand? - Yes, I do.

  • - It's practical. - Yeah.

  • - You know what's the problem?

  • Everybody's debating. - Yeah.

  • - People don't understand there's value in doing.

  • You can change two years later.

  • - Yeah, I did.

  • - There's no losing.

  • - [Gary] Every, yeah, now...

  • The only form of losing is sitting and debating.

  • - Yeah, yeah.

  • - [Gary] It means you're not doing anything.

  • - Sure.

  • Yeah, just working--

  • - [Gary] What do you like?

  • - I do like repairing, - Good, good.

  • - like trains, for example. - Good. (crowd laughing)

  • - Okay, thank you, man.

  • - You got it. (group laughter)

  • - Thank you so much. - You're welcome.

  • - [Man 16] How do you choose, if you have different

  • passions, you're always saying--

  • - You pick one.

  • - [Man 16] Only one? - Right.

  • - Focus in on one, not ten? - Yes.

  • You can focus on ten. It's hard.

  • - [Man 16] Okay.

  • - You might be talented enough.

  • (group laughter)

  • - [Gary] I don't know.

  • - Okay, but you say focus on one,

  • - [Gary] It's only, it's only doing.

  • Doing is the, I got it, doing is the,

  • doing is the only thing.

  • - [Man 17] The cover, the cover.

  • - Cover. - [Man 17] Yeah.

  • - [Gary] Doing is the only thing.

  • It's the only thing that matters.

  • It's the only, like, everybody's pondering.

  • By the way, guys, you've been living

  • under very good economic times.

  • The economy's been good over the last seven to ten years,

  • like six, seven, eight years.

  • What do you think's going to happen to all your businesses,

  • when the economy goes bad?

  • And there's no funding, and there's no customers?

  • Go ask all the retailers what happened to their business

  • here, after the bombing at your airport?

  • Like, what do you think, like, you guys have had it good.

  • You're young, you haven't had it bad.

  • Everybody's pondering and creating CEO

  • in their Instagram title.

  • (group laughter)

  • - Like, like, wait till shit is hard.

  • Wait 'til shit is hard and there's no money.

  • You're gonna go get a job.

  • So, while it's good right now,

  • it's a really bad strategy to just debate,

  • because by the time you figure it out,

  • the market's gonna suck

  • and there's gonna be no customers to be had

  • and it doesn't matter that you figured it out.

  • - [Man 17] So currently, I'm, I'm discussing

  • with a startup to help them with their growth.

  • - Okay.

  • - [Man 17] We set some-- - Sorry, man.

  • - [Man 17] Yeah, some really good growth goals.

  • - Yep.

  • - [Man 17] So they really want some leads,

  • some conversions, it's really clear to them.

  • - Okay.

  • - [Man 17] But I'm really scared

  • that I can't experiment,

  • because I would like to do content marketing,

  • experiment with things, like Musical.ly.

  • - Yep.

  • - [Man 17] Because it's really each group is--

  • - Pictures.

  • - [Man 17] between 12 and 16,

  • - Fine.

  • - [Man 17] but the group goals are too tight.

  • - So don't do it.

  • - [Man 17] But I have to earn some money.

  • - So go find somebody else to do something with.

  • - [Man 17] Okay, and would you discuss--

  • - Or tell them the truth.

  • - [Man 17] Yeah, would you discuss with them?

  • - The one thing I would never do in life

  • is do something that is already a losing proposition

  • before you started. - [Man 17] Yeah.

  • - That's what you're coming to me?

  • - [Man 17] Yeah, I told them you have the brand,

  • and you have like, leads and the sales marketing.

  • - Yeah, I understand what you're saying.

  • - [Man 17] And they were like, okay, but--

  • - You want, you want to do branding

  • and they want to do conversion?

  • You wanna do a mix of branding and conversion?

  • - Yeah, yeah. - Picture?

  • - Yeah, video picture.

  • - Yep.

  • - [Man 17] But what if you do

  • only the leads and the conversions,

  • you don't have a brand.

  • - That's right.

  • So, you either tell them - [Man 17] Yeah.

  • I told them and they were like,

  • "Yeah, we can build a brand

  • "while doing the leads and the conversions,"

  • and I told them--

  • - Sounds, sounds like you need to find somebody else

  • to do business with.

  • - [Man 17] Okay.

  • - What, are these the only fucking people in the world

  • you can do business with?

  • - [Man 17] No, no, no, no.

  • - Well so, go find fucking people to do business with.

  • - [Man 17] Alright, okay.

  • - [Gary] You either compromise, or you don't.

  • - [Man 17] Yeah.

  • - I've won on not compromising,

  • 'cause I'm good enough.

  • My man, you're walking into dog shit.

  • - [Man 17] Okay.

  • - You're walking into a straight loss.

  • - [Man 17] Okay. - Get the fuck outta there.

  • - [Man 17] Get another, another startup to help?

  • - Yeah.

  • - I just need three words for there being a good CEO.

  • - Okay. - And I wanted to take--

  • - You got it.

  • - Give me three words.

  • - You

  • work

  • for them.

  • (group laughter)

  • - Sure. - [Gary] That's leadership.

  • - Yeah, I know.

  • - [Gary] Everybody wants to be the CEO and they think

  • that people work for them.

  • A CEO works for the people.

  • - Yeah, I know, it's true.

  • - [Gary] That's got people confused.

  • - Really?

  • - Yes, all the pressure's on you.

  • It's your fault, it's on you.

  • - Do you believe in what you do?

  • Like 100%?

  • - 100%.

  • - Okay, I really wanted to-- - Like 100%.

  • - Nice man, I really appreciate it.

  • - Awesome.

  • - [Man 18] Should I built my business on the side.

  • or take a gap year and try to launch it.

  • - Both work.

  • - [Man 18] Both? - Both work.

  • - [Man 18] Which one is best?

  • - I don't know you well enough, you know.

  • You know what I mean? - [Man 18] Yeah.

  • - They both work. - [Man 18] Yes.

  • - Which one do you wanna do?

  • - [Man 18] I would like to try to take a gap year--

  • - So take a gap year.

  • - [Man 18] I'm scared. - Well that's why you're asking.

  • - [Man 18] Yes.

  • Which one would you do?

  • - I wouldn't take either.

  • - [Man 18] What would you do then?

  • - I can't answer that for you.

  • Fear is holding you back, you know what you wanna do.

  • The only reason you're not doing it

  • is 'cause you're scared of doing

  • what you actually wanna do.

  • Right? - [Man 18] Yes, yes.

  • - Are you scared to do it,

  • 'cause your parents won't like it?

  • - [Man 18] No, my parents actually support me.

  • - Okay, so what are you scared of? Failing?

  • - [Man 18] Not failing but

  • still being at the same place,

  • when my friends are at the next level.

  • - Huge mistake.

  • You don't want the same thing your friends want.

  • - [Man 18] No.

  • - So why the fuck do you care what they have?

  • Number one mistake so many people make

  • is they care about what other people have.

  • I don't give a fuck what anybody has.

  • If I have more, if I have less, it doesn't matter.

  • I worry about myself.

  • The fact that you're worrying about

  • other people's accomplishments is already a losing formula.

  • You need to get rid of that first,

  • then you can focus on yourself. - [Man 18] Thank you.

  • - You understand? - [Man 18] Yes, I do.

  • - You just have to talk these things through

  • and then when you get to the right answer,

  • you answer to which I love. - [Man 18] Yes.

  • - So the fact that you care that one year later,

  • you do your thing, which you love

  • that you decided what you wanna do,

  • but you weren't successful,

  • your friend got a job and now he's got

  • a little bit more money,

  • but that bothers you.

  • I pulled a $45 million business in four years

  • and was still paying myself $40,000.

  • No fancy car, no fucking watch, no fucking bling bling,

  • because I knew what I was doing it for.

  • I believed fully, she's still here, in what I was doing.

  • Right, you're worried about way too many short term goals,

  • when you have, when your mouth says

  • that you want big time goals.

  • - [Man 18] Yeah.

  • - [Man 19] I launched my company last summer in Belfast.

  • We have now 1,000 paying customers

  • and shipping 2,000 devices next month.

  • And we have two options to choose from.

  • Option One is that we grow to--

  • - Let's keep moving pictures.

  • - [Man 19] 10,000 customers in two years

  • and break even with the funding we have.

  • Or, do we start up another funding rounds,

  • and we know there's interest from investment firms.

  • - [Gary] I would take the money.

  • - [Man 20] (laughs) Of course. - [Man 19] Yeah?

  • - I'll tell you why. Thank you, my friend.

  • Because I think the money's gonna dry up.

  • - [Man 19] Yeah, yeah, yeah.

  • - And so, I think if you feel like you're getting money

  • at the value that you feel good about, I would take it.

  • - [Man 19] Yeah?

  • - [Man 21] Another photo, another photo.

  • - And I know that you hear me say a lot,

  • don't take the money if you can do it.

  • The only thing I would say is

  • if you've got funding interest

  • and you're getting the money at the terms

  • that you want, well then take it.

  • - [Man 19] Yeah, yeah.

  • So, you would say better grow faster.

  • - [Man 22] Photos, you want photos?

  • - If you're capable.

  • - [Man 23] I started a business with my father

  • like six months ago in Persian Rugs.

  • - [Gary] Okay.

  • - But it's difficult for us

  • to really find the right consumers.

  • - [Gary] Pictures.

  • Big try. Thank you, man.

  • - [Man 23] We think they are like 40 plus,

  • their age about 40 plus.

  • We have social media but it's very hard

  • for us to target them.

  • Which kind of content do you prefer us

  • to use in social media?

  • - Facebook.

  • - What kind of content should we use on social media?

  • - Pictures and videos of your products.

  • - Yeah, but I mean in what way because we make pictures.

  • - I don't know.

  • I don't know your business well enough to know exactly.

  • But the creative is the variable of success.

  • So, the bottom line is that I don't really have a read

  • on exactly what you're doing with your biz.

  • A lot of people I can give advice to 'cause of the general.

  • Yours is very specific, so, I don't know.

  • What I know is, clearly, what you're doing isn't working.

  • - [Man 23] Yeah but social media ads

  • would you prefer?

  • - Facebook.

  • 'Cause you can target 40 years and older,

  • and $100,000 income and higher.

  • Are you targeting like that?

  • - Yes. - And so, it's not converting?

  • - Not really, but I really have to work on my content.

  • - How much are you spending?

  • - About like 20 euros a day.

  • - 20 euros a day? - [Man 23] Yes.

  • - Well, that's a very small number.

  • You're not sure if it's working or not.

  • How many days have you done it?

  • - Like a month.

  • - Yeah, you haven't even started.

  • - So I'm under her and I'm working under her

  • and I'm building a business, but I'm finding a hard time

  • keeping my attitude up when I'm controlling people

  • because I lose my attitude

  • when I lose control over the situation.

  • - Okay. - How do I handle that?

  • - I mean, I'm not sure.

  • I don't know you well enough

  • but if you're managing people,

  • composure is the only thing that matters.

  • Being the bigger woman in every situation

  • is the only thing that matters.

  • - So, when I lose control, how do I--

  • - Well, why are losing control?

  • What's bothering you so much?

  • - Because I'll lose control of their situation,

  • it's something I can not have control over.

  • - You shouldn't be a manager until you figure out

  • how to fix that inside of you.

  • So, whether that's therapy, or reading,

  • or meditation, or rethinking the situation.

  • If you're too emotional when you lose control,

  • you'll never manage.

  • - Then how do I keep my attitude up?

  • - By reframing your brain to valuing what matters.

  • - Okay.

  • - 99% of things don't matter. - Right.

  • - And if you're getting upset, that means

  • you think everything matters.

  • I'm never upset.

  • - How do I keep my head cool, then?

  • - I don't know, there might be something

  • deeper inside of you in the way that you were raised

  • or the way you're wired, you need to figure that out.

  • For now, I would tell you

  • if that's where you're coming with your question,

  • and that's your thing,

  • you need to take a big step backwards

  • and not want to manage. - Okay.

  • - The only people I let manage are the coolest,

  • calmest, most grounded.

  • - So, I just have to be calm.

  • - Yes, but that's, yeah, great, that's not so easy.

  • I've said that to a million people.

  • You're not gonna be calm.

  • You need to take a big step backwards

  • and figure out why you're not calm.

  • Well look, first of all, good news, you're in Italy,

  • which is an amazing country.

  • - Yeah.

  • - You know, you've gotta take a step back

  • and be honest with yourself.

  • If you're struggling in your business,

  • it means you're lying to yourself.

  • - Okay.

  • - And so, either your product isn't as good as you think,

  • you're overpriced, it's not as good as you think it is.

  • You gotta go and ask customers that said yes and no,

  • and ask them what they think.

  • Same advice I just gave to that young man.

  • The customer's right, not a marketing genius,

  • not the people that created it.

  • Ask the customers, the ones that said yes,

  • and the ones that said no, and take your emotion

  • out of the equation, and then see what the truth is.

  • Watch what I do, so listen, do shit.

  • - [Man 24] Just starting doing shit.

  • Like, when I thought of the 60 Second Club,

  • I did it an hour later.

  • And I have a big audience, I have a lot to lose.

  • - [Man 24] Mhmmm. - Right? I have a lot to lose.

  • And then, again, I just said it,

  • well it's been fuckin' three months, I switched back.

  • I'm not scared to change.

  • - [Man 24] Just do shit. - Do shit.

  • I knew that I was a businessman.

  • You guys, most of you didn't see this,

  • that big man that I hugged out, I was the wine guy.

  • - [Man 25] Yeah. - I was the wine guy.

  • So I started makin' business videos,

  • and everybody's comment were, stick to wine,

  • do what you do, what the fuck do you know about business?

  • I'd already built the business,

  • people didn't even know me for that.

  • Just do shit.

  • I decided I'm gonna start a beanie company,

  • I may or may not, but I'm tryin' to do it.

  • Right?

  • Remember the honey comp, where's the honey company?

  • Remember, for some of you that watch #AskGaryVee.

  • - [Man 26] VaynerToys. - There is no honey company.

  • VaynerToys failed. Like, there's no honey company.

  • I didn't get to it.

  • I tried to, I got a lot of samples, I got a lot of data.

  • I'm just doing all the time.

  • We're ideating every day, making shit on the spot.

  • - [Man 26] Playing around, testing.

  • - Play doing, doing, doing, doing, doing.

  • If one out of 30 things succeeds,

  • it's better than all of the things

  • that you guys haven't started.

  • - One, the biggest value you can just share with my viewers.

  • - Well, what kind of viewers are they?

  • Youngsters?

  • - Youngsters like me, people wanting to start a business,

  • people who need personal development.

  • - You know, it's patience. It's fuckin' patience.

  • - Patience, okay. - It's patience.

  • Like, all of you want it too fast.

  • I'm 41 years old, and I feel like I'm seven.

  • (group laughter)

  • When I was 15, or 17, or 22, I thought 41-year-olds

  • were so fuckin' old, they felt so old.

  • I wish all of you 13, 16, 19, and 24-year-olds

  • could feel how young I am in my soul right now.

  • It would change everything you do.

  • You would become dramatically more patient,

  • which would mean that you would make a lot more

  • of the successes that you want to happen.

  • Most of you will lose because you're

  • trying to take shortcuts.

  • The problem is, right now, everybody's building apps,

  • and they're not building businesses.

  • - Yeah, that's true.

  • - [Gary] I know.

  • Like, you know what I mean? - Yeah.

  • - [Gary] That is what you need to think about.

  • - Thank you.

  • - [Gary] It's the business of apps,

  • not apps that are businesses.

  • Everybody's thinkin' about apps.

  • Your app might be right, do you have a sustainable business?

  • The economics of the scale of what you're building

  • is very difficult.

  • - One thing you would have done different in VaynerMedia?

  • (clicks tongue)

  • Zero. (group laughter)

  • - [Man 27] No regrets. - [Gary] No regrets. None.

  • I appreciate you asking that.

  • What value in the world does it have to look backwards

  • in a world where you're gonna make a ton more mistakes?

  • Do you know what I mean?

  • Reconciling mistakes you've made in the past

  • in a world where you're gonna be making a bunch more,

  • seems like a waste of energy to me.

  • You know?

  • You learn from your mistakes,

  • but who knows if I didn't do that.

  • Everything's wired together.

  • If I didn't make that mistake,

  • but would of that lead me to that meeting,

  • which became my ultimate upside?

  • You can't unwind them.

  • Everybody wants to unwind shit to tactics.

  • That's why I stay so macro, got it?

  • ("Working Together" by Jura Kez)

- [Man] Can you sign my,--

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