Subtitles section Play video
If you switched on the television in the U.S. this week,
you've seen a lot of this:
“... the world watching
that high-stakes summit”
“... we're continuing our breaking coverage ahead
of President Trump and Kim Jong-un's high-stakes summit ...”
“... an unprecedented nuclear summit with
North Korea's leader, Kim Jong-un ...”
But meanwhile, viewers in North Korea
saw a lot of this.
“The Sunday broadcast was much the same
as every Sunday.
So, documentaries about the life of one of the Kims,
revolutionary movies — one of the programs
this Sunday was about evils of tobacco.
And there were children's shows as well.”
“Normally North Koreans don't see anything in real time
about any foreign excursion by the supreme leader.
There's normally nothing until after he has come back
to the country.”
In a country built on controlling
the flow of information,
the state-run media apparatus holds all the power.
“By not reporting on things beforehand,
the North Korean government a) doesn't build expectations
and b) gets to decide that whatever happens,
it was a success.”
But on Monday morning, North Korean state media
did something unheard of.
“We saw an unprecedented amount of North Korean media
activity about Kim Jong-un's visits in Singapore.
All of it was reported in real time.
And in fact, the anchor, a woman named Ri Chun-hee,
a very famous anchor in North Korea, used the name
Donald Trump —
and used the the honorific form in Korean
to describe President Trump.
So this is unprecedented.”
This giant departure from tradition
is part of a bigger seismic shift.
Since Kim's conciliatory New Year's speech,
North Korea's propaganda machine
has toned down its anti-American messaging.
Broadcasts like this one,
have become less frequent.
And so have North Korean propaganda leaflets
like these dropped over South Korea.
They had been depicting Donald Trump and U.S. allies
in a hostile light.
But early this year, the leaflets
suddenly started taking a much less aggressive tone.
“A lot of messages about reconciliation, unification,
peace, et cetera, and there was even a Olympic-themed one
which showed the Olympic mascots,
and they genuinely look like they could have been
from South Korea.”
And in April, when both Koreas agreed
to cease all propaganda initiatives,
the fliers stopped altogether.
But time will tell whether a
friendlier tone in North Korea's propaganda
will translate into a shift in Kim's policies.
“North Korea likes very big gestures
and having a meeting with the president of the United States —
that means a lot.
And that can provide a certain momentum
internally in North Korea to get some tangible steps going
in terms of denuclearization.”