we look at PR, and we're studying marketing, that we look at how they compliment one another

all the different topics. There's some really, really close knit things that occur here.

So with PR, we're driven by reputation, and our reputation as an organization is very

much our reality. You see, our reality is what other say about us. Whereas, if we look

at marketing, marketing is what we say about ourselves. Marketing is very much about building

the brand. PR is about building the reputation, and marketing is about building the brand.

And our brand is very much the organization's image.

This is where we start to see an interrelationship, because if an organization spends time both

marketing, providing clear, consistent communications and messages. And PR being transparent in

their operations, they can start to help one another, because the house can actually open

up it's door and welcome the brand in, and the reputation of the organization can

help support and protect the organization's brand.