Jordy here for cinecom.net! and welcome to copycat Friday,

where we recreate a popular film technique.

And today we'll recreate those typical business stock clips

which actually aren't too bad when filmed properly.

These graphical elements that you saw in the beginning of this video

came from rocketstock's new package Geneva,

and they're sponsoring today's episode as well

and we'll dive deeper into these elements later in this video.

But first up is a scenery, and the key thing is to have a clean environment.

Very typical for corporates and the client is going to want that too.

So, clean everything up and remove what it's unnecessary.

And next up comes the lighting, which is actually easier than you might think.

There's one big principle to keep in mind and that is backlighting.

And you can already create this by just opening the gate behind your subject,

or making sure there are some windows there.

If that is no option just put your lights into the frame at full power

and try to shoot at a wide open aperture so that the background is out of focus.

It's even okay to have your background overexposed,

just one of those typical corporate video things.

Just make sure that when you're putting a window or gate in overexposure

that you can't see anything there.

Very typical for business videos is that blue color look.

We'll add some more of that in post-production

but it's something that we need to pay attention to during the shoot as well.

You want to make sure that every lighting is daylight.

If the factory has a fluorescent light on top it's best to put them off.

Make as much use of windows or daylight balanced lighting.

Now, having all cold lighting will result in bad skin tones.

And Kim here looks nearly dead, as you can see.

So, we'll use one soft tungsten lighting for the subject, that we'll place on the front.

I'm also adding a grid into my soft-box as that will bundle the light

to only shine on the subject and not the environment.

Since Kim was walking through the space I created a soft-box on wheels

with some clamps and a wardrobe from Ikea.

If you have some extra hands is of course better to let someone hold it.

Now, as for the camera, we'll put the white balance at around 3800 Kelvin.

This will make sure that the surrounding is extra blue and the subject a little warmer too.

It's a good balance in between, which gives us something to play with in color grading.

And finally the camera itself.

If you want to make it look epic, film from below,

it will make everything look big and impressive.

and, if you can, add some motion to it as well.

We are on a gimbal, which adds a lot of depth to the scene

and we can carry on that movement in the medium and close up shots as well.

[Ambience sound]

Time to bring our shots into post-production.

And to make your corporate video really come to life and give it that premium feel,

you want to create a soundscape.

And that means adding sounds to the visuals.

Here's an example: we see Kim walking through the garage,

there's no sound, so let's add some footsteps to it and background ambience.

Now, this brings your scene more to life and we can add more of such sounds

to the visuals that we want to draw an attention to.

Now, often I would record these sounds myself.

After that we've shoot the scene, as that allows me to go very close with the microphone.

If there are sounds that I can't record myself I download them from the internet.

Premium Beat is also one of the channel sponsors, has great sound effects packs.

For single sounds I often use freesounds.org.

It's not the best library, you often need to search long to find something good,

but it's all free.

Do make sure to attribute the author.

You can read more about their policy on their website.

And by the way, I have links about everything I talked about here in the description below.

So, when you record the sounds of every detail we get the following soundscape.

[Sound effects]

Next up is the music, and you want to create an heroic film,

showing off how big that company is, so...

...don't use that typical lounge music in the background.

Instead pick out a song that creates an heroic vibe that tells success,

just be careful it's not too Hollywood.

[Music]

And finally the colors. I'm going to create a rich contrast.

But make sure that you're not going to crush the blacks, though.

What you can do is increasing the whites

to make sure that no other detail is visible in the overexposure parts.

And next we'll dive into the color wheels,

where I'm adding some more blue into the shadows and orange into the mid-tones.

This way we're creating color contrast and increasing that blue-orange tone even more.

Now, if you're seeing color cast in your overexposure areas,

then add the opposite color in the whites to neutralise that.

You wanna make sure that those areas are white and not something else.

[sound effects]

And to really knock that competition away we're going to add some graphical elements in there,

and the Geneva pack from Rocketstock is designed in such a way

that it works with any video editor.

It is basically a collection of lower thirds and transition animations.

You can simply drag and drop them to start using them.

You do need to add text in there yourself, which is pretty obvious.

But an included style guide helps you to keep everything tight and clean.

You don't have to make them part of the scene like we did

but it's a nice extra touch.

And actually it's pretty simple to create.

Inside After Effects open the tracker,

And with your clip selected click on Track Camera.

Now wait until the software is done with its magic

and you should see many tracking points on your clip now.

Right-click on any point where you like to add a graphical element to

and select Create Camera and null object.

Now it's just a matter of choosing your graphical animation from the pack

and adding some text to it.

Then select all the layers from your elements and say precompose.

You then want to bring this composition into 3D space

by enabling this box right here.

Drag and move your composition to the right spot

and link it to the null object that was created with this whip tool.

Don't forget to enable motion blur for both the layer and the composition

for a natural motion.

And it's that simple!

You can select other points if you'd like to add more graphical elements in there.

To find out more about this pack make sure to visit the first link in the description below

and if you scroll down a little bit further you can find a download link

to the After Effects project file with some free samples from this pack.

So, make sure to click on that.

Thank you guys so much again for watching,

make sure to thumbs up this video if you liked it, but most importantly...

...stay creative!