Name: Apple AR 眼鏡將推出，背後原因告訴你(Apple Glasses Are Coming - Here's Why)
Uploaded: 2018-07-31T10:56:09.000Z
Duration: 10 min 20 s

基礎被動語態

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程度副詞

There are some things Apple just loves, design,
aluminum, excuse me... and secrecy.

有些東西蘋果就是喜歡，設計。
鋁，對不起... ... 和保密。

To keep a surprise, it hires former FBI agents,
searches more bags than TSA, and disguises

為了出其不意，它僱傭了前FBI特工。
比TSA搜查更多的行李，並偽裝成

its products with fake companies like “IP
Application Development Ltd” - IPAD.

其產品與 "IP "等假公司
應用開發有限公司" - IPAD。

But there are some things even the world's
most profitable company can't hide.

但是，有些事情即使是世界上的人
最賺錢的公司藏不住。

This is a list of companies acquired by Apple.

Most make perfect sense - Authentec became
Touch ID, Siri, well, Siri, But, around two

大多數人都很有意義--Authentec成為了
觸摸ID，Siri，好吧，Siri，但是，大約兩個。

thousand fourteen, you start to see a pattern:

First, a company creating tiny, super-bright,
high-density displays.,

首先，一家公司創造了微小的、超亮的。
高密度顯示器..,

Then one specializing in eye-tracking, an
augmented reality headset, and a couple AR

然後是一個專門做眼球追蹤的，一個。
增強現實頭盔，以及幾款AR

Plus a handful of patents and job descriptions,
all suggesting the same thing: smart, augmented

加上少量的專利和工作說明。
都在暗示著同一件事：智能、增強的

Directions, the weather, really anything,
projected right onto your vision.

方向，天氣，真的什麼都有。
直接投射到你的視野中。

The technology may not seem ready, we may
not seem ready, and others have already tried

技術可能看起來還沒有準備好，我們可能
時不我待，人有旦夕

All of which could be said about the iPhone
in 2007.

所有這些都可以說是關於iPhone
在2007年。

Of course, acquisitions are just, acquisitions,
there are no guarantees, and Apple loves saying

當然，收購只是，收購。
沒有任何保證，蘋果喜歡說

no, it doesn't very often release a new
product.

不，它並不經常發佈新的。
產品。

But there's good reason to think smart glasses
are coming, Apple is the perfect company to

但我們有充分的理由認為智能眼鏡
正在到來，蘋果是最完美的公司，以

If you're at all skeptical, well, you should
be.

如果你懷疑，那麼，你就應該
是。

Every other week we hear a new version of
the same madlib: Blank technology is on the

每隔一週，我們就會聽到一個新版本的
同樣的madlib。空白技術是在

verge of radically disrupting blank industry.

We're about to reinvent wearable blockchains,
or leverage proactive mesh networks, and the

我們即將重塑可穿戴區塊鏈。
或利用主動式網狀網絡，以及。

The few experts who see where an industry
is really going get drowned out by a sea of

少數專家看到一個行業的發展方向
真的會被淹沒在茫茫人海中的

companies promoting their ”world changing”
idea.

公司宣傳其 "改變世界 "的
觀念。

Which makes it pretty tough to predict the
future.

So when I say smart glasses, and you say I've
heard this before, well, I can't really

所以當我說智能眼鏡的時候，你說我已經。
聞所未聞

But there are still ways of separating a hero
from a zero.

但英雄還是有分離的方法的
從零開始。

The Gartner Hype Cycle explains why new technology
seems to come out of nowhere and then disappear

Gartner公司的炒作週期解釋了為什麼新技術會出現這種情況
忽隱忽現

Progress is never a straight line, but it's
also not random, it tends to follow a pattern:

進步從來不是一條直線，但它是
也不是隨機的，它往往會遵循一個模式。

First, a very primitive prototype gets some
attention.

首先，一個非常原始的原型得到一些
注意，

The media, desperate for clicks, jumps right
over its flaws to its best-case scenario,

媒體急於尋求點擊率，就跳了出來。
過其缺陷，以其最好的情況。

And not just in tech, A dietary study with
a tiny sample size became the headline “Why

不僅僅是在科技領域，A飲食研究與。
極小的樣本量，卻成了 "為什麼 "的頭條。

So we're inevitably disappointed when we
get a glimpse of reality.

所以我們難免會感到失望，當我們
窺見現實。

Then, while we've mostly forgotten about
it, real progress is made.

然後，當我們大多忘記了
它，取得了真正的進展。

This is where r/Futurology claims it can cure
cancer, This is where you add “Blockchain”

這就是r/Futurology宣稱可以治療的地方。
癌症，這是你添加 "區塊鏈 "的地方。

to the name of your Ice Tea company, boosting
its stock 200%, and this is when we're told

到你的冰茶公司的名字，促進了
其股票200％，這時我們被告知。

Some technologies die trying to get attention,
some are only hype.

有些技術死活要引起注意。
有的只是炒作。

Virtual Reality is somewhere around here,
Far enough we know its viable for games and

虛擬現實就在這附近的某個地方。
足夠遠，我們知道它對遊戲和

But while it steals our attention, Augmented
Reality quietly moves forward.

但是，在它搶走我們注意力的同時，Augmented
現實悄然前行。

但它的潛力要大得多，大得多。

It's been a huge focus of the company since
iOS 11.

這是該公司的一大重點，自
iOS 11。

Tim Cook even compared its promise to the
smartphone.

蒂姆-庫克甚至將其承諾與
智能手機。

I mean, listen to how their website describes
it: “Imagine if the line between the virtual

我的意思是，聽聽他們的網站如何描述
它。"想象一下，如果虛擬世界與虛擬世界之間的界限

The past could be as vivid as the present.

That's pretty… bold for what's currently
just a few games and the ability to sample

這是相當... ... 大膽的什麼是目前的
僅僅是幾場比賽，就能取樣

Of course, all of this is brand new, But even
if there are really great apps in a year or

當然，所有這些都是全新的，但即使是... ...
如果在一年或一年內有真正偉大的應用程序。

There's one, huge problem: For it to work,
you constantly have to hold up your phone,

有一個巨大的問題：要想成功。
你經常要拿起你的手機。

AR is kind of the new drone - incredibly hyped,
And sure, it's fun for a minute or two,

AR是一種新的無人機--令人難以置信的催生。
當然，這也是一兩分鐘的樂趣。

but only practical for a few, specific applications.

為什麼要投入這麼多時間和金錢？

因為他們知道我們不知道的事情。

This is just an intermediary between today's
phones and tomorrow's glasses.

這只是今天的一箇中介。
手機和明天的眼鏡。

It's a very clever solution to a big problem:

這是一個非常聰明的解決大問題的方法。

If Apple wants to keep its glasses secret,
it can't tell developers, and apps won't

如果蘋果想對其眼鏡保密。
它無法告訴開發者，而應用程序也不會。

But what if they could have their cake and
eat it too?

但如果他們能吃到他們的蛋糕和
也吃？

Developers can start working now, without
knowing what's coming.

開發者現在就可以開始工作，無需
知道什麼是未來。

Meanwhile, Apple collects feedback and improves
the technology.

同時，蘋果公司收集反饋意見，改進
的技術。

By the time glasses arrive, they'll have
already proven their value:

等到眼鏡到手的時候，它們就已經...
已經證明了它們的價值。

Directions projected right onto the street,
Translation of the world around you, Context

方向向右投射到街上。
翻譯你身邊的世界，語境

Plus, I mean, the product names itself: iSight,
EyePod, EyePhone, iGlasses, iWear…come on.

另外，我的意思是，產品名稱本身：iSight。
EyePod、EyePhone、iGlasses、iWear......來吧。

Except - none of this is exclusive to Apple.

除了--這些都不是蘋果獨有的。

In fact, some company called “Google”
kinda already tried this.

事實上，一些名為 "谷歌 "的公司
有點已經試過了。

Apple is rarely the first to do something,
and glasses would be no exception,

蘋果很少是第一個做某件事的人。
而眼鏡也不會例外。

Microsoft introduced the Hololens in 2015,
there's Magic Leap

微軟在2015年推出了Hololens。
神龍見首不見尾

And Intel Vaunt, Snapchat Spectacles, sold
from a vending machine somehow uglier than

而英特爾Vaunt，Snapchat Spectacles，則賣出了
從自動售貨機裡拿出來的東西，怎麼說也要比

Because vue… rhymes with blew, as in they
really blew it, naming their company a pun

因為vue... 和blow押韻，就像他們一樣。
真讓人大跌眼鏡，給自己的公司起了個雙關語的名字。

Okay, look at their websight: “your glasses
will be able to do more than meets the eye.”

好吧，看看他們的網站："你的眼鏡"。
將能做得更多。"

I See, This is not a business, it's just
an excuse to make puns.

我明白了，這不是生意，只是... ...
一個製造雙關語的藉口。

But most interesting, is Google Glass, and
the million reasons why it failed:

但最有意思的，是谷歌眼鏡，以及
它失敗的一百萬個原因。

字幕列表影片播放

Apple AR 眼鏡將推出，背後原因告訴你(Apple Glasses Are Coming - Here's Why)

illusion

pattern

boost

progress