You know, movies cost a lot to make and a lot to market so

I think determining

how that distribution pattern works and

what you pay when and how you get that content is something that that

you know working is continuing to evolve right now that consolidation

of electronics sell-through, pay-per-view,

video-on-demand that is really that the

the discussion at hand right now.What is the right pricing structure? Is there a

subscription-based model? Is it a

rental base model? And where that how that plays out is really

what going you know affect us

you know in the near term.

Music, I think, tells us

a lot about where where movies are going to go. So

music, I think, is pretty much accepted the idea that music is now free.

That the cost of producing an extra copy a file

is 0 and that's what people are likely to pay for it.

And I think they don't like it, but I think they've accepted it.

And I think they've taken the point of view that they're going to make money

other ways.

It's going to be about the concerts, it's going to be about the merchandise,

promotions, tie-ins, television shows

yeah you name it and I think in the movie industry

for example, I think wanna see more that. I think I think with

increasing bandwidth storage is now essentially free

I think I think content will be free. So

I think where this is all gonna go is to try to embrace that idea

and say, "we're gonna find other ways to make money".

Whether it's through the theater experience, the associated merchandise

through tours of stars, you name it there's gonna be a lot of new ways to make money.

One thing I think is important to bear in mind do all this

is that the amount of value being created in this in these industries

right now

is phenomenal. It used to cost

it's not so much in in movies now be in music it used to be very expensive

to make music and it no longer is. It used to be expensive to copy music

it no longer is people are enjoying more music and more variety

than they've ever enjoyed and when you think about the movie business

we've got all these big blockbusters which is opened up

all kinds a space for for Focus Features, Lionsgate, you name it

to do things that are really interesting and

of course, better technology is making those things cheaper

for given quality so I think there's a tremendous creation of value going on in

this industry

but the tech technological issues are making it difficult to appropriate.

So all the value is going to the customers right now, which is giving the company's

a hard time

and ultimately the artists too. So

so I think we're in for some interesting times in that industry is moving so fast

but

but I think the answer can never be that there's no music

no movies because people won't pay for it. That's not going to be the answer.

I think the film industry will definitely come out victorious and and and

figure out that how to continue to provide content

through all the new revenue streams. I mean one of the exciting thing

for with all this new content with all this new technology is

films can be seen

by more people in more ways. How we

manage that process is is is yet to be determined,

but more people in more areas can see films

in different platforms, in different ways, in films that they might not have ever

been able to see because either didn't get to their their thear their their

their theater

or might not have been carried by their video store.

Especially its release to some of the really small

independent films, documentaries, foreign-language films

so there is this opportunity, now, I think in the in

in the future where these films can be seen by by

a much larger audience and that's exciting.

I think that there

are still opportunities in the business. I think there are you know to make

you know as much as there is concern about

certain consolidation and concern about the marketplace I also see a lot of

opportunity.

There are new revenue streams coming down. There are new technologies on

making

film and distributing film. So there is as much as they are

issues confronting us I think they're a lot of opportunities for us

moving forward. Students of business tend to think that they need to do

a very kind of standard business, a kind of standard career path.

And, you know as Andrew showed and

I think others will too there are lots of other interesting things to do.

So point, the part of the point of having something like an entertainment class is

to say,

"hey let's think about this a little bit differently. This is that this is an

industry

we can take our skills to marketing and finance and strategy in OB and whatnot

and apply them in those in those industries".