Name: 布拉德-安德森，百思買首席執行官在Zeitgeist'08上的發言。 (Brad Anderson, CEO of Best Buy at Zeitgeist '08)
Uploaded: 2021-01-14T07:59:26.000Z
Duration: 28 min 53 s
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We had to take communication to a Web 2.0 environment.

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You get better loyalty, you get less office politics.

Taking an idea and really stretching it across the entire

Meet individuals that are passionate around the same

thing to accomplish something that you'd never be able

Most companies traditionally communicate at employees.

They send a message to employees, and the message

gets received, you hope, and now we're done.

But that's not how the world works anymore.

Employees will start groups on Facebook, or MSN, or

Why not give them a venue where you can be part

A group of us set out to say, well let's make a difference

Blue Shirt Nation is a social networking website, something

Blue Shirt Nation has been pretty much like a lab for us.

It's allowed us to try a lot of different things, fail really

It gives me an opportunity to really connect with more of my

coworkers, not just here at the store but throughout

The WaterCooler is the online discussion forum that allows

employees to talk about whatever's on their mind.

It's the only method where I can actually talk to my team

It's the fastest way to distribute information

The use of Wiki makes our employees feel like they're

empowered, and that they can contribute to everything

If the stores are learning something from the customers,

or any experiences, any events that they're having, they

I have created the actual home theater page.

It supplies retail field information on home theater.

We also have contact lists on there if they

He came to me and said -- what do I do with this idea?

The idea itself was the Geek Squad gaming services.

I told him to go ahead and post on the Loop Marketplace.

The Loop Marketplace is where people can go to post

innovation ideas that they want some feedback on.

Four hours later my idea was up and people were

With so many stores spread so far and wide apart, how do you

actually get people's voices into our most

How can companies use the power of the free market to help

Tools like the prediction market tool help us do that.

Stocks represent future events or future outcomes.

And people trade in the market based on what they think

If I'm leading a project and the stock is will this thing

launch on time, and then all of a sudden it went down

20%, I instantly know that something has happened.

That gives me a chance to be able to have a voice to

leadership when they're seeing the stock, or they're seeing

And know that the stuff that I know is valuable enough that

We talk about our core philosophies at Best Buy.

It allows us to bring our unique experiences and

You know, it's not easy to call up Brad Anderson and say -- hey

And you create the conditions whereby this marketplace of

We're talking more as a company at all levels, which is great.

I think we have to turn that transparency outward towards

the customer, and allow them to participate in the

Imagine a Wikipedia not only populated by the masses looking

for knowledge, but also by a bunch of tech masters from Geek

Squad who are also using the same space for their own use.

Now you've got the quality of the crowd and some

We're moving from a role of being the ones who own the

messages and deliver those to employees, to a role that

We're getting ahead of the curve so that when those next

generations of folks come work for us, we're set up.

We already have everything ready to go for them.

It allows us to use those insights, that input, and that

feedback to do better at serving our customers.

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布拉德-安德森，百思買首席執行官在Zeitgeist'08上的發言。 (Brad Anderson, CEO of Best Buy at Zeitgeist '08)

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