Mr. Ariefis a formerchiefexecutiveofIndonesia's largesttelecommunicationscompany, whichiswhyhe's beenfocusedonmarketingIndonesiatomillennialsthroughdigitalplatforms.
Theministryrecentlysigned a dealwithride-hailinggiantGrabtoputIndonesiantourismdestinationsonitsplatform.