What actually happened for the past one year

why is today Important for me and what is this video all about. It's basically a reminder for myself

what and how have TOPONE Optical been through this year I still remember that one year before our

shop begins with renovation

Quite a big touch-up for the shop - and here for about 20 years that never been and never done any renovation before

me and my father decided to begin with renovation implement few things

and enhancing the business by doing few changes

So today I'm going to list down all the changes

Basically there are five changes

that's remarkable and significant. Number one is

the interior design and the external design

So we want to make the design interior and

Externally more modern and when customer walk into our practice they will feel really comfortable

and they feel leisure

Is that copying with the library concept coffee shop concept

We put some music and some very relaxing music so people when they're

Thinking or they are doing purchasing then you have a more comfortable environment for them to make purchasing decisions

Which you end up with a good one usually

So this is to be ensured that customer has the kind of

Buying experience "Wow experience" when they walk into our practice

It's not a lot of optical shop that's doing this

but we think that is important because

buying something or

Purchasing something most of the time is an emotional is the emotional behaviors

It can be varies when customer go to different shops although they're buying a similar product

For example to go to Starbuck they want to buy coffee

Usually they are willing to pay

for 10, 12 ringgit for a cup of coffee but when you can go to a coffee shop

They will just pay for 1 or 2 ringgit for one coffee

Same products, but people are willing to pay differently depending on environment, depending on the services

so, no two is the enhancement of services

Basically we make sure that people walk into our practice would have the kind of WoW experience by enhancing the

Services, we approach all customers

More friendly and more professionally

We do not take sales as the first target or the aim or the objective of

how we approach the customers because

What customer wants is a solution?

to their visions

It's not about pricing, it's not about products mostly importantly is a solution to the lifestyle problems

They might have problems with

blur vision, they might have problem of Glaring, or they might have reading difficulties

So all they want is a solution

Mostly importantly. So we even though our customer walked with the intention to buy something we don't approach them

based on

product based on the price

most of the time we have them?

How's your old vision doing? How's your old glasses. Do you feel good with the old glasses?

From there we check your eyes every provide a solution. This is a improvement in services

Number three is the innovations

Service

It anywhere in Malaysia that Optical Shop has been so many

Lot of time many of the optical shot is not competitive at all and they might have in the boarder of

Closing the shops. So what is happening Basically is because

the competition is too high, so

Innovations means that we have to create some things to the making the competitive irrelevance

What does it mean by competitive irrelevance? We provide services that other doesn't provide.

For example we provide comprehensive I check for the elderly

We provide niche marketing services is like a Blue Ocean Strategy

They we provide eye examination comprehensive eye examination they go to

Hospital they found that the queue for whole day just to see doctor just to take the medication

So here's a one-stop

Center for their eyes. It's a one-stop. eye center for everyone all our customers who walked in to make glasses or they

want to walk in to do the eye examination with very affordable prices and with a very comprehensive

eye examination

number four is stock and pricing

We improve our stock quantities we improve the varieties of our products and at the mean time

We also make the pricing not so expensive at this stage of the business

Because it is very dependent on which area you are working with what kind of customers they are targeting with and

Who are people do they have a high brand awareness?

In my area not really because most of the time those people are not very rich a

lot of mixed races of customers Malay Indian and Chinese

So all these are usually elderly

So they don't have a lot of brand awareness and they don't

talk about brand at all and just talk about the quality of products

So we actually enhance the products so that it's more quality instead of just branding

So, yeah, we actually focus on the mid range of our products

It's also a very important strategy for business last but not least. We also do some marketing event err

have interaction with customers

Facebook marketing they also doing some CSR

Projects going up to interact expo our business for the outsiders for the children

also attraction with doctors as well they put our business

Outside instead of just waiting inside

So we all just expect that we put together

The five expects that I just talked about I believe that

it has been proven as well that the growth of the financial of the company

Pretty tremendous as well and it's very happy to see the results and

Think we i'm kind of encouraged

And also is the motivation for me when I look at the result or what is more important is can this motivation sustain?

can this motivations continue and we can achieve for higher and higher

Eventually having all the branches to achieve the similar result. So that one day we will stand quite firm

competitive advantage in

Such a competitive market that we are living in Malaysia

So to conclude I think that

It's not important. It's not easy for an optometrist to survive

financially in Malaysia is because of our position in the market is quite awkward

Most of the Time selling glasses people sell more branded people at a better location then you

a breakthrough in optical industry

Future we might progress

Into a healthcare clinic because you have to stand right now has to sustain your business

So for all optometrist in Malaysia is not easy that we run a business in Malaysia, all right

We all know that either you are working as employee or you are doing your business

Either way is not that easy because the working hours too long

because of the rebates too less salary is so fixed that you don't have alot of breakthrough

If you want to start a Business is not easy in such cooperative market. So we have to really think of something else to do to breakthrough

one day eventually

10 years later when look back to this video

I might have thanks to mine and to a lot of people in my life

who helped me before so yeah

Okay, this is the reminder for myself

Hope that one day I look back to this video

I will impressed and the result has shown that it works