Welloneofthethingsthatyou'llprobablyhearfrom a lotofpeopleistofollowyourpassion.
But I wannatellyouthisdoesnotwork.
Thereasonisthatit's notallaboutyou.
Ifyoumakeitallaboutyouandyoufollowjustyourpassion, itmightbesofardisconnectedfromwhatpeopleactuallywantandneedthatnoone's gonnapayyouforitandthatisgoingtosetyouoffcoursebecauseyouwon't have a lifeandbusinessyouloveifyouhavenoincomeandnoclients.
Solet's startinsteadwith a principle.
Dollarsfollowvalue.
Whatdoesthatmeanexactly?
Itmeansthatwhen I transactbusinesswithsomeoneelse, andtheyreceivevalue, they'regoingtowanttopaymeforthevaluethatthey'vereceivedandthey'regonnawannapayforvaluethattheyperceivethey'regoingtoreceivebeforetheyreceiveit.
Sowhen I lookatthisequationfromthesideofhowdo I findoutwhatbusinesstogetintoorwhatjobtotakethat's gonnafillandthrillandsatisfymeandmakeme a lotofmoney, itreallyneedstostartwith, whatdootherpeopleneed?
Becauseif I cansatisfythemandmakethemextraordinarilyhappy, I'm gonnabenefitandbeextraordinarilyhappyas a resultbecause I'm gonnahavepeopleflockingtomewhoarelookingforexactlywhat I offer.