name of the Church. I did this because the Lord impressed upon my mind the

importance of the name he decreed for His Church. Even, the Church of Jesus

Christ of Latter-day Saints. Let me explain why we care so deeply about this

issue. But first, let me state what this effort is not. It is not a name change, it

is not rebranding, it is not cosmetic, it is not a whim, and it is not

inconsequential. Instead, it is a correction. When it comes to nicknames of

the Church such as "LDS Church," "The Mormon Church," or "The Church of the Latter-day

Saints," the most glaring omission is the absence of the Savior's name. When we

discard the Savior's name we are subtly disregarding all that Jesus Christ did

for us, even his Atonement. Every Sunday as we partake worthily of the sacrament

we make anew our sacred promise to our Heavenly Father that we are willing to

take upon us the name of his Son, Jesus Christ. We promise to follow Him, repent,

keep His commandments and always remember Him. When we omit His name from

His Church we are inadvertently removing Him as the central focus of our lives.

Because of the digital world in which we live and with search engine optimization

that helps all of us find information we need almost

instantly, including information about the Lord's Church, critics say that a

correction at this point is unwise. Others feel that because we're known so

widely as "Mormons" and as "The Mormon Church" we should make the best of it. If

this were a discussion about branding a man-made organization those arguments

might prevail but in this crucial matter we look to Him whose Church this is and

acknowledge that the Lord's ways are not and never will be man's ways. If we will

be patient, and if we will do our part well, the Lord will lead us through this

important task we will want to be courteous and patient in our efforts to

correct these errors. Responsible media will be sympathetic in responding to our

requests. So, what's in a name? When it comes to the name of the Lord's Church

the answer is everything. Jesus Christ directed us to call a church by His name

because it is his Church filled with His power.